Apple to Debut New iPhones, iPads, and Apple TV on September 9

Apple's annual fall iPhone event will likely be held on Wednesday, September 9, reports BuzzFeed's John Paczkowski, who has provided reliable information on event dates in the past. According to sources that spoke to BuzzFeed, the event will be held during the week of September 7, with September 9 targeted as the most likely date.

The event's focus will be on the next-generation iPhone 6s and iPhone 6s Plus, both of which will feature a Force Touch display, an A9 processor, an improved camera system, and a faster LTE chip, among other features. Apple may also unveil new iPads at the event, but the 12.9-inch iPad Pro "seems to be a wildcard," says Paczkowski, meaning it could come at the event or at a later date.


In addition to the iPhone and iPad, Apple is also expected to unveil the next-generation Apple TV. The Apple TV will be a huge update over its predecessor, featuring an updated A8 processor, a full App Store, a touch-based remote control, and Siri integration. It will, of course, include an entirely revamped body as well.

With Apple unveiling the new iPhones on September 9, pre-orders, if available, are likely to kick off on Friday, September 11. The two devices are then likely to officially launch later in the month, perhaps on September 18. iPads and the Apple TV will probably launch during the same time frame.

Related Roundups: Apple TV, iPad, iPad Pro, iPad mini

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...

Top Rated Comments

oneMadRssn Avatar
129 months ago
If there is a new AppleTV with an App Store, I am ordering immediately.
Score: 23 Votes (Like | Disagree)
batting1000 Avatar
129 months ago
They usually do the iPhone events on Tuesdays...wouldn't the 8th be more likely?
Score: 15 Votes (Like | Disagree)
dearfriendx Avatar
129 months ago
I'm not into S models so I'll be waiting for the iPhone 7. Looks like I'll be skipping this keynote.
Why does anyone else need to know this info?
Score: 14 Votes (Like | Disagree)
Bazooka-joe Avatar
129 months ago
Great news. My bank account is primed and waiting for all three products
Score: 13 Votes (Like | Disagree)
nexus9988 Avatar
129 months ago
That's my birthday!:eek:
Score: 13 Votes (Like | Disagree)
dearfriendx Avatar
129 months ago
Here's what's gonna happen:

September
iPhone 6S and iPhone 6S Plus information.
HomeKit presentation with additional capabilities & hardware.
Apple Pay supporting more banks, merchants, Canada, Australia, and of course, rewards cards.
Apple Watch 2 preview with release in "early 2016".
iOS 9 review.
Watch OS 2 review.

October
iPad Air & Mini refresh.
MacBook Pro & MacBook refresh.
iMac refresh.
iPad Pro (or similar name).
Mac OS 10.11 review.


Anyone who is expecting something mind blowing will be let down. There isn't enough of a profit & demand aspect for the iTV or whatever Apple would call it. Think about it for a second - if Apple were to make a TV do you think it'd have a crappy display? Absolutely not. The TV would probably have a 4K or 8K resolution, be made out of premium materials, perhaps have a curved screen, and would have Apple's software built into it (perhaps some kind of TV streaming service). A TV with all of those features would cost north of $20,000 to buy. Low demand, and low margin isn't Apple's game.
No one is thinking Apple is making an actual television at this point…
Score: 11 Votes (Like | Disagree)