Apple to Debut New iPhones, iPads, and Apple TV on September 9

Apple's annual fall iPhone event will likely be held on Wednesday, September 9, reports BuzzFeed's John Paczkowski, who has provided reliable information on event dates in the past. According to sources that spoke to BuzzFeed, the event will be held during the week of September 7, with September 9 targeted as the most likely date.

The event's focus will be on the next-generation iPhone 6s and iPhone 6s Plus, both of which will feature a Force Touch display, an A9 processor, an improved camera system, and a faster LTE chip, among other features. Apple may also unveil new iPads at the event, but the 12.9-inch iPad Pro "seems to be a wildcard," says Paczkowski, meaning it could come at the event or at a later date.


In addition to the iPhone and iPad, Apple is also expected to unveil the next-generation Apple TV. The Apple TV will be a huge update over its predecessor, featuring an updated A8 processor, a full App Store, a touch-based remote control, and Siri integration. It will, of course, include an entirely revamped body as well.

With Apple unveiling the new iPhones on September 9, pre-orders, if available, are likely to kick off on Friday, September 11. The two devices are then likely to officially launch later in the month, perhaps on September 18. iPads and the Apple TV will probably launch during the same time frame.

Related Roundups: Apple TV, iPad, iPad Pro, iPad mini

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...
11th gen ipad blue

Apple to Launch New Low-Cost 11-Inch iPad in the Spring

Friday July 11, 2025 3:40 am PDT by
Apple will launch a new 12th generation entry-level iPad in the spring of next year, according to Bloomberg's Mark Gurman. Apple is said to have two versions of the entry-level 11-inch iPad in development, codenamed J581 and J582. These could refer to different storage capacities – in which case, Apple may be planning to drop the existing lowest capacity option. The current iPad 11 is...

Top Rated Comments

oneMadRssn Avatar
130 months ago
If there is a new AppleTV with an App Store, I am ordering immediately.
Score: 23 Votes (Like | Disagree)
batting1000 Avatar
130 months ago
They usually do the iPhone events on Tuesdays...wouldn't the 8th be more likely?
Score: 15 Votes (Like | Disagree)
dearfriendx Avatar
130 months ago
I'm not into S models so I'll be waiting for the iPhone 7. Looks like I'll be skipping this keynote.
Why does anyone else need to know this info?
Score: 14 Votes (Like | Disagree)
Bazooka-joe Avatar
130 months ago
Great news. My bank account is primed and waiting for all three products
Score: 13 Votes (Like | Disagree)
nexus9988 Avatar
130 months ago
That's my birthday!:eek:
Score: 13 Votes (Like | Disagree)
dearfriendx Avatar
130 months ago
Here's what's gonna happen:

September
iPhone 6S and iPhone 6S Plus information.
HomeKit presentation with additional capabilities & hardware.
Apple Pay supporting more banks, merchants, Canada, Australia, and of course, rewards cards.
Apple Watch 2 preview with release in "early 2016".
iOS 9 review.
Watch OS 2 review.

October
iPad Air & Mini refresh.
MacBook Pro & MacBook refresh.
iMac refresh.
iPad Pro (or similar name).
Mac OS 10.11 review.


Anyone who is expecting something mind blowing will be let down. There isn't enough of a profit & demand aspect for the iTV or whatever Apple would call it. Think about it for a second - if Apple were to make a TV do you think it'd have a crappy display? Absolutely not. The TV would probably have a 4K or 8K resolution, be made out of premium materials, perhaps have a curved screen, and would have Apple's software built into it (perhaps some kind of TV streaming service). A TV with all of those features would cost north of $20,000 to buy. Low demand, and low margin isn't Apple's game.
No one is thinking Apple is making an actual television at this point…
Score: 11 Votes (Like | Disagree)