Full Video of Jeff Williams Interview at Code Conference Now Available

Re/code has shared the full video and transcript of Apple senior vice president of operations Jeff Williams speaking with journalist Walt Mossberg at Code Conference in Ranchos Palos Verdes last month. Williams reflected on a number of topics during the half-hour session, ranging from the Apple Watch and wearable technology to running Apple's supply chain and overseeing the development of ResearchKit.

Code Conference Jeff Williams
Williams also fielded questions from the audience about the changing need for physical storage and processing power on an iPhone, health-related monitoring systems on the Apple Watch, entering new product categories such as the car, vertical integration within Apple and the company's responsibility to advancing technologies and bringing jobs to the United States as a U.S. corporation.


Williams confirmed at the time that native Apple Watch apps will be available this fall through the WatchOS 2 SDK, providing developers with access to the wrist-worn device's Taptic Engine, Digital Crown, accelerometer, heart rate sensor, speaker and microphone. He also said Apple Watch sales are "fantastic," but neglected to provide any specific sales figures beyond saying "demand divided by supply is greater than one."

Popular Stories

Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
iPhone 17 Pro Cosmic Orange

10 Reasons to Wait for Next Year's iPhone 18 Pro

Wednesday November 19, 2025 4:00 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
ipad black friday 2025

The Best Early Black Friday iPad Deals

Thursday November 20, 2025 10:20 am PST by
Black Friday is just over a week away, and iPad deals have finally started to flood in at retailers like Amazon and Best Buy. Below we're tracking discounts on every current generation iPad, including lowest-ever prices on M3 iPad Air and M5 iPad Pro, plus steep markdowns on iPad and iPad mini. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
ipad mini 7 feature red and blue

iPad Mini 8: Four Major New Features to Expect

Wednesday November 19, 2025 7:50 am PST by
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features. OLED Display The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
watchos 26 workout app

Apple Watch Users Claim Workout App Is Now Worse in Every Way

Thursday November 20, 2025 7:01 am PST by
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating. When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
apple wallet drivers license feature iPhone 15 pro

Two More U.S. States Commit to Offering iPhone Driver's Licenses in Apple Wallet App

Thursday November 20, 2025 8:21 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. Earlier this week, Illinois became the 13th state in the U.S. to offer the feature. Subsequently, we shared a list of additional states that are committed...
android iphone airdrop quickshare

iPhone Users Can Now AirDrop Files to Android Devices

Thursday November 20, 2025 9:47 am PST by
Google today announced a new cross-platform feature that allows for file sharing between iPhone and Android users. With AirDrop on the iPhone and QuickShare on Pixel 10 devices, there is a new file transfer function available. The file sharing option works on Apple devices that include iPhone, iPad, and Mac, along with the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Fold....

Top Rated Comments

Benjamin Frost Avatar
136 months ago
He didn't say that sales of the Apple Watch are 'fantastic'.

He said that the reception had been fantastic, which means absolutely nothing in terms of sales. In fact, if sales really had been fantastic, then we would have heard a number by now from Tim Cook.

As we haven't, it is logical to deduce that sales have been bad. The only question is how bad: Newton bad or Apple TV bad?
Score: 6 Votes (Like | Disagree)
Dilster3k Avatar
136 months ago
He seems like a really down to earth guy.
Score: 5 Votes (Like | Disagree)
JamesDo Avatar
136 months ago
The always critical Walt Mossberg, jeez what a dick.
Score: 3 Votes (Like | Disagree)
DanielSw Avatar
136 months ago
this guy is responsible for a launch fiasco of the new MacBook?
It's NOT a fiasco. Yet another great product that's worth the wait. We have a one month wait and don't mind at all.
Score: 2 Votes (Like | Disagree)
Alenore Avatar
136 months ago
If you compare the numbers to any other smart watch in existence, then the numbers are fantastic. There is no doubt to that, so why are you trying to say that the sales have been bad?

Tim Cook specifically said that Apple would NOT talk about Apple Watch sales. This was over 6 months ago. So, Apple is being true to their word. If Apple DID talk about sales now, would you criticize what Tim Cook said about not talking about sale figures? I bet you would.
Unless you have real numbers (and not projections from analysts), then it's as valid to say it's a fiasco as it is to say it's a success.

I still have to see one in the wild in Paris. However I do know a few people who bought one.
Score: 2 Votes (Like | Disagree)
Piggie Avatar
136 months ago
Did any single person on these forums, ever expect anyone at Apple to come on stage and say anything other than the Sales have been greater than even they had hoped for?

This is standard Apple PR stuff, it does not matter how many they sell, they will publicly say they are selling better than they hoped.

I mean, be honest, what else would anyone here ever expect Anyone from Apple to publicly say?
Score: 1 Votes (Like | Disagree)