Apple Continues Decorating Moscone West for WWDC Ahead of Monday's Keynote

Each year ahead of the Worldwide Developers Conference, Apple puts up logos, signs, and banners across Moscone West in San Francisco, where the event is held. Decorations began going up on Tuesday, and work will continue throughout the weekend to prepare for Monday's keynote event.

mosconebanner1
As of this afternoon, Apple has finished placing two Apple logos on the outside windows of Moscone West, and yesterday, the first interior banner went up. The initial banner uses the same graphic design elements that are present on the company's WWDC 2015 website, along with the tagline "The epicenter of change."

mosconebanner2
The next interior banners to go up may give us some hints on what we can expect from OS X 10.11 and iOS 9, the two new operating systems that will be unveiled at WWDC. With OS X 10.10, we saw banners depicting Yosemite on the Friday before the event, so tomorrow's banners could divulge the name for OS X 10.11.

Apple's trademarked the names of several California landmarks and locations, and some of those names include Redwood, Big Sur, Pacific, Diablo, Miramar, El Cap, Monterey, and Sierra, among others.

We also expect to see iOS 9 banners going up in the near future, but those banners divulge less information because there's no associated name and Apple will keep signs that highlight upcoming features covered until after the keynote event. Decorations will also be added to sign posts, the Metreon across the street, and other locations as we approach the kickoff of the conference.

applelogos1
Along with details on iOS 9 and OS X 10.11, this year's keynote event will also see the debut of Apple's new streaming music service and a revamped version of iTunes Radio. The Apple Watch will be a major focus with the debut of native apps, and we may also see the introduction of a rewards program for Apple Pay.

applelogos2
Early rumors suggested Apple would debut its a new Apple TV set-top box and a new subscription television service at WWDC, but the two products are not ready to launch and will no longer be included in the event. For additional details on what to expect at WWDC, make sure to check out our WWDC roundup and our more in-depth roundups on iOS 9 and OS X 10.11.

Popular Stories

Apple Logo Spotlight

Report: Apple to Launch These New Products in 2026

Sunday November 2, 2025 5:34 am PST by
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman. Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
ios 26 1 slide to stop

iOS 26.1 Brings Back 2007 Feature in New Way

Friday October 31, 2025 1:40 pm PDT by
The upcoming iOS 26.1 update includes a small but helpful change for iPhones, and it could prevent you from running late to something important. Specifically, when an alarm goes off in the Clock app, there is a new "slide to stop" control on the screen for turning off the alarm. On previous iOS 26 versions, there is simply a large "stop" button, which could be accidentally tapped. The new ...
Apple Intelligence General Feature 2

New Version of Siri to 'Lean' on Google Gemini

Sunday November 2, 2025 6:06 am PST by
In his "Power On" newsletter, Bloomberg's Mark Gurman today provided an update on the status of Apple Intelligence and the plans for it in 2026. Apple is still planning to roll out its revamped version of Siri around March of next year. The release should be accompanied by the release of a new smart home display product with speaker-base and wall-mount options. A new Apple TV and HomePod...
HomePod mini and Apple TV

New Apple TV and HomePod Mini Likely Launching Soon

Sunday November 2, 2025 5:49 am PST by
A new Apple TV and HomePod mini could launch as soon as this month, Bloomberg's Mark Gurman today suggested. In today's "Power On" newsletter, Gurman said that Apple retail stores are planning an overnight refresh on the evening of November 11, where changes will be made after closing, such as refreshing displays and placing new products for the following day. The timing of the overnight...
iOS 26

Apple Releases iOS 26.1 With Liquid Glass Toggle, Slide to Stop Alarm, New Apple Intelligence Languages and More

Monday November 3, 2025 1:11 pm PST by
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. ‌iOS 26‌.1 is compatible with the ‌iPhone‌ 11 series and later, as well as the second-generation ‌iPhone‌ SE. The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
Apple Foldable Thumb

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Friday October 31, 2025 8:52 am PDT by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Below, we've collated an updated set of key details that have been leaked about Apple's foldable iPhone so far. Ove...
Early Black Friday Deals 2

The Best Early Black Friday Apple Deals

Sunday November 2, 2025 10:04 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
M5 MacBook Pro

Waiting for New Macs? Apple Just Shared Bad News

Friday October 31, 2025 7:32 am PDT by
Apple has just given a strong indication that it will not be releasing any additional new Macs for the remainder of the year. Apple's CFO Kevan Parekh dropped the hint during the company's earnings call on Thursday:On Mac, keep in mind, we expect to face a very difficult compare against the M4 MacBook Pro, Mac mini, and iMac launches in the year-ago quarter.Parekh essentially gave a heads up ...

Top Rated Comments

keysofanxiety Avatar
136 months ago
New system fonts!
"To … create these new system fonts, we took the existing fonts, and redesigned every aspect of them. The previous gauche curves have been meticulously crafted, deconstructing the very essence of the shape, unapologetically giving a user experience unlike any other.

By using Wingdings as our new system font, we can ensure … "

Score: 24 Votes (Like | Disagree)
Benjamin Frost Avatar
136 months ago
What will OS X 10.11 be called?

OS X Drought?
Score: 14 Votes (Like | Disagree)
Benjamin Frost Avatar
136 months ago
I hopesombody gets fired over this Apple TV crap. It's like the third year in a row... I'm not even going to watch WWDC now. That was the whole reason to watch to begin with.
Mummy will pick up the toys which you threw out of your pram in a jiffy.
Score: 10 Votes (Like | Disagree)
thairish Avatar
136 months ago
WWDC is a conference for app developers and we're shocked that the artwork is the shape of iOS apps (rounded rectangle) and Watch apps (circle)? Oh right it muuuuust be the new TV...
Score: 8 Votes (Like | Disagree)
farewelwilliams Avatar
136 months ago
the epicenter of lost and found Apple TV remotes.
Score: 8 Votes (Like | Disagree)
keysofanxiety Avatar
136 months ago
Software wise, I'm hoping that iOS 9 and OS X 10.11 are just optimised for stability, bug fixes, and better performance on older hardware. I sometimes wonder that if hardware advances had stagnated, how much performance could you get out of simply optimising software. Maybe it's just nostalgia, but I remember my iPhone 4 was like absolute butter on iOS 4 when I first got it … :D
Score: 7 Votes (Like | Disagree)