The latest numbers from Strategy Analytics reveal that Samsung surpassed Apple to reclaim its position as the world's largest smartphone maker in the first quarter of 2015. The two smartphone vendors were previously tied in the fourth quarter of 2014 after Apple matched Samsung with 74.5 million smartphones shipped on the strength of the iPhone 6 and iPhone 6 Plus and busy holiday shopping season.
Samsung recaptured the number one position with 83.2 million smartphones shipped in the first quarter, while Apple trailed in second with 61.2 million smartphones shipped during the three-month period ending March. Lenovo-Motorola finished a distant third with 18.8 million smartphones shipped, followed by Huawei at 17.3 million and 164.5 million smartphones shipped by other vendors.
Despite its first place finish, Samsung's global share of the smartphone market dropped to 24.1% in the first quarter of 2015 compared to 31.2% in the year-ago quarter. Apple's global smartphone market share grew marginally to 17.7% in Q1 2015 compared to 15.3% in Q1 2014. The global smartphone market experienced 21% year-over-year growth overall, from 285 million units in Q1 2014 to 345 million in Q1 2015.
While it was impressive that Apple was able to tie Samsung during the fourth quarter, based on the popularity of the iPhone 6 and iPhone 6 Plus, it was highly probable that Samsung would eventually reclaim its title as number one again. The electronics giant's smartphone lineup is much larger than the iPhone lineup, with at least a half-dozen current-generation devices available compared to only a handful of iPhones.
Friday December 5, 2025 9:40 am PST by Tim Hardwick
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below.
Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
Friday December 5, 2025 10:08 am PST by Joe Rossignol
Intel is expected to begin supplying some Mac and iPad chips in a few years, and the latest rumor claims the partnership might extend to the iPhone.
In a research note with investment firm GF Securities this week, obtained by MacRumors, analyst Jeff Pu said he and his colleagues "now expect" Intel to reach a supply deal with Apple for at least some non-pro iPhone chips starting in 2028....
A U.S. appeals court has upheld a temporary restraining order that prevents OpenAI and Jony Ive's new hardware venture from using the name "io" for products similar to those planned by AI audio startup iyO, Bloomberg Law reports.
iyO sued OpenAI earlier this year after the latter announced its partnership with Ive's new firm, arguing that OpenAI's planned "io" branding was too close to its...
Monday December 1, 2025 2:40 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Thursday December 4, 2025 9:30 am PST by Joe Rossignol
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999.
Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs.
On his blog Daring Fireball,...
Monday December 1, 2025 3:00 am PST by Tim Hardwick
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that ...
There is uncertainty about Apple's head of hardware engineering John Ternus succeeding Tim Cook as CEO, The Information reports. Some former Apple executives apparently hope that a new "dark-horse" candidate will emerge.
Ternus is considered to be the most likely candidate to succeed Cook as CEO. The report notes that he is more likely to become CEO than software head chief Craig Federighi, ...
Tuesday December 2, 2025 11:09 am PST by Juli Clover
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent.
Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
Wednesday December 3, 2025 10:33 am PST by Juli Clover
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Some global stats on MR for once. About time. Nothing annoys me more when the articles here seem to assume that US = The World.
I'm glad you appreciated the global aspect of this particular story.
I am the editor of this article and actually live in Canada, so I definitely don't try to make our content revolve around the United States. At the same time, I do understand that Apple is an American company and that the United States is their largest market alongside China, so naturally our coverage is going to be skewed towards the U.S. at times.
