The latest numbers from Strategy Analytics reveal that Samsung surpassed Apple to reclaim its position as the world's largest smartphone maker in the first quarter of 2015. The two smartphone vendors were previously tied in the fourth quarter of 2014 after Apple matched Samsung with 74.5 million smartphones shipped on the strength of the iPhone 6 and iPhone 6 Plus and busy holiday shopping season.
Samsung recaptured the number one position with 83.2 million smartphones shipped in the first quarter, while Apple trailed in second with 61.2 million smartphones shipped during the three-month period ending March. Lenovo-Motorola finished a distant third with 18.8 million smartphones shipped, followed by Huawei at 17.3 million and 164.5 million smartphones shipped by other vendors.
Despite its first place finish, Samsung's global share of the smartphone market dropped to 24.1% in the first quarter of 2015 compared to 31.2% in the year-ago quarter. Apple's global smartphone market share grew marginally to 17.7% in Q1 2015 compared to 15.3% in Q1 2014. The global smartphone market experienced 21% year-over-year growth overall, from 285 million units in Q1 2014 to 345 million in Q1 2015.
While it was impressive that Apple was able to tie Samsung during the fourth quarter, based on the popularity of the iPhone 6 and iPhone 6 Plus, it was highly probable that Samsung would eventually reclaim its title as number one again. The electronics giant's smartphone lineup is much larger than the iPhone lineup, with at least a half-dozen current-generation devices available compared to only a handful of iPhones.
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports.
Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Black Friday is finally here, and as always this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small...
Some global stats on MR for once. About time. Nothing annoys me more when the articles here seem to assume that US = The World.
I'm glad you appreciated the global aspect of this particular story.
I am the editor of this article and actually live in Canada, so I definitely don't try to make our content revolve around the United States. At the same time, I do understand that Apple is an American company and that the United States is their largest market alongside China, so naturally our coverage is going to be skewed towards the U.S. at times.
