Apple Introduces New 5W Charger With Folding Pins in United Kingdom

It's very clever but what a rip-off! £25!?!?!?

For £15 I bought one of these:

Image (http://ecx.images-amazon.com/images/I/51bNfsi8dUL._SL1000_.jpg)

While not as pretty, it's a far superior product.

I think the idea is to make the charger smaller, not to triple it's size....No thanks.

It's just a power block....not a converter for the US plug to use in other countries.

So...does the US get a cool new folding charger? Or still the same little one with prongs sticking out?

No you get nowt, just for us in the UK and a few others :p

I'd like to thank Apple on behalf of everyone in the UK who's stepped on a plug in the night.

It's very clever but what a rip-off! £25!?!?!?

For £15 I bought one of these:

Image (http://ecx.images-amazon.com/images/I/51bNfsi8dUL._SL1000_.jpg)

While not as pretty, it's a far superior product.

How is that far superior?

I don't need US pins on my charger, nor do I need a large "conversion block" to presumably make it compatible with a UK socket.

If I travel to the US (as I do frequently) then I use my US charger, or I use a small outlet adapter.

I'm not seeing the supposed "far superiority" of the device you have linked there, given that it is considerably bigger than Apple's (or anyone else's) 5W chargers. Samsung's is similarly small.

Also, unless you've looked at the power quality, it's hard to judge the quality purely based on the price - Apple consistently makes some of the best chargers (other high quality ones include Samsung, HP and Nokia).

Could it stand to be a little cheaper? Sure - it's worth an easy £20 with VAT in my book, but it's hardly a rip off.

Plus the design is now much more portable.

I've been dubious about this whole Tim-Cook-as-CEO thing, but thanks to a new charger, I'm starting to come around.

This is a game changer for :apple:

Yes. And it will entice more people to visit the UK.