Apple doesn't plan to offer the Apple Watch for sale in its retail stores on Friday, having opted to restrict orders to online purchases only, but some retail stores around the world will have Apple Watches in stock for customers to purchase on April 24.
Several high-end fashion boutiques will be offering the watch for sale beginning Friday, according to a new report from The New York Times. Stores with stock will include Dover Street Market in Tokyo and London, Maxfield in Los Angeles, Colette in Paris, the Corner in Berlin, and 10 Corso Como in Milan.
All of these stores were previously unveiled as retail locations that would carry the Apple Watch, but it was not known that the stores would have stock for customers to purchase on launch day, given the Apple Watch supply constraints that Apple has highlighted. In a press release sent out on April 9, Apple retail chief Angela Ahrendts said "strong customer demand" would exceed supply at launch.
Many of the stores have the Apple Watch displayed prominently on their websites, along with wording that says the device will be available in store as of Friday. As noted by The New York Times, all of the places that will have the Apple Watch in stock on Friday are high-end fashion-oriented boutiques known as "retail trendsetters."
It's not known exactly how much stock each of the stores will be given or of what type, but Dover Street Market did share some detail on its numbers. The store in Ginza, Tokyo will have 350 watches to sell, while the store in London will have 570. Neither store will offer the Apple Watch Edition, as it is backordered.
Apple initially declined to comment on its partner stores offering in-store Apple Watch stock while its own retail stores will not, but later reiterated its earlier comment on getting online orders out to customers earlier than expected. The first Apple Watch shipments will be arriving on the doorsteps of customers beginning on April 24, and as of today, many Apple Watch orders that had shipping estimates ranging into several weeks have seen their shipments advance into the "Preparing for Shipment" stage.
Saturday November 15, 2025 2:40 pm PST by Joe Rossignol
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The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
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AirDrop
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iOS 26.2...
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We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
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Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
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iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
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Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
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In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months."
This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles.
As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
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Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Angela Ahrendts clearly doesn't understand Apple customers and their passion for pretty much ANYTHING Apple releases.
Making us either stay up until all hours of the night, or wake up to preorder Apple Watch so we MIGHT have it on our wrists April 24th is one thing, but then going and allowing certain stores to have it in stock on launch day is a slap in the face.
This isn't Burberry, get on the program Angela. Don't mess with a good thing.
A few hundred happy customers who can get to these 2 stores, but hundreds of thousands of unhappy customers who ordered weeks ago but have been put behind them in the queue ... Angela Ahrendts is really making a mess of this launch.
What's wrong with sending a few hundred watches to 4 or 5 fashion boutiques on a launch date? That's enough to send a grand total of 4 or 5 watches to each of their own retail stores. Would that have made the Apple fans happier?
That in itself isn't a problem.
What is a problem is having her tell the world that Apple Watch will only be available online for the first few months, making people wait months for a watch, and then announcing "yeah, you can buy them here."
That's pretty misleading. She really screwed this up.
