Apple Online Store Down Ahead of Apple Watch Pre-Orders

Apple has taken its online store down to prepare for the launch of Apple Watch pre-orders, as it often does ahead of a product launch. Pre-orders for the Apple Watch are expected to begin at 12:01 AM Pacific Time or 3:01 AM Eastern Time in the United States. Orders for the MacBook, which goes on sale on April 10, may also kick off at 12:01 AM PT when the store comes back up.
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Pre-orders are occurring in all first wave launch countries at the same time so customers in other countries will be able to order at a local time equivalent to 12:01 AM PT. Here's a full list of first wave launch countries and their order times (in local time):

- U.S., Canada: 12:01 a.m. PDT, 3:01 a.m. EDT
- U.K.: 8:01 a.m.
- Germany: 9:01 a.m.
- France: 9:01 a.m.
- Australia: 5:01 p.m. AEST, 4:31 PM ACST, 3:01 PM AWST
- Hong Kong: 3:01 p.m.
- China: 3:01 p.m.
- Japan 4:01 p.m.

Apple will accept online orders for the Apple Watch both through its website and through the Apple Store app. Apple's head of retail Angela Ahrendts made an announcement earlier today to let prospective buyers know that supplies of the Apple Watch are likely not going to meet demand, so users hoping for the earliest delivery dates should plan to order right as pre-orders become available.

Information obtained from the German Apple Store app earlier this week has suggested that some models of the stainless steel Apple Watch may be so limited that they won't ship by April 24, but it remains unclear if that was an early estimate or a shipping estimate applicable only to Germany.

Still, buyers should be prepared to possibly encounter estimated delivery dates that could be as far off as June for some band choices, including the Modern Buckle, Leather Loop, and Link Bracelet. Edition Watches may ship in May.

If you're still trying to figure out which Apple Watch to buy, check out our Apple Watch Buyer's Guide and our Buyer's Guide video, which is available below. They'll give you a rundown on all of the available options and some things to take into consideration when choosing a watch.


Apple Watch pricing begins at $349 for the Apple Watch Sport, $549 for the stainless steel Apple Watch, and $10,000 for the gold Apple Watch Edition. Pricing varies heavily based on band choice, with the cheapest band being the $49 Sport Band and the most expensive band being the $449 Link Bracelet. Early Apple Watch orders will be delivered to customers beginning April 24, which is the official launch date for the device.

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

iCore24 Avatar
98 months ago
No one order a 42mm Apple Watch Milanese until I order one first!

Score: 20 Votes (Like | Disagree)
AFDoc Avatar
98 months ago
Lottttaaaaa suckers about to be made. :p

Not enough funds for one huh...... Sorry man.
Score: 9 Votes (Like | Disagree)
macsmurf Avatar
98 months ago
I get 75-100 phone calls a day as well as a multitude of text messages and emails. The ability to glance at my wrist and see if the notification warrants my attention without having to pull my phone out of my pocket is priceless.

The thing about change is that it's gonna happen with or without *you*. :rolleyes:

You get a call every 10 minutes for 16 hours a day? You don't need a watch. You need a secretary.
Score: 6 Votes (Like | Disagree)
skinnylegs Avatar
98 months ago
I really cannot understand why some of you are going to waste your money on this horribly overpriced piece of tech. Don't get me wrong, I am a huge Apple fan. I have spent tens of thousands of dollars on Apple products in my lifetime, but I just don't understand how they are getting away with the pricing on these things. I have money. I live very comfortably and could easily waste money on their most expensive watch. Money is not an issue for me. I refuse to give my money to Apple for even the cheapest version of this watch. I just don't see what all the excitement is about. :confused:

PS: I'm not making personal attacks on your choice to buy this thing. I hope you don't take my post personally. I am just sincerely confused at what the excitement is all about. Yeah it looks cool and wouldn't mind having one, but for the price... I just don't see it. Especially when you add in the cost of any of the bands. I truly hope you find value in the decision you are about to make.

Apple is really going overboard this time. It's almost kinda embarrassing that people are actually going to pay the prices that Apple has set on these things :eek:
I get 75-100 phone calls a day as well as a multitude of text messages and emails. The ability to glance at my wrist and see if the notification warrants my attention without having to pull my phone out of my pocket is priceless.

The thing about change is that it's gonna happen with or without *you*. :rolleyes:
Score: 6 Votes (Like | Disagree)
pdaholic Avatar
98 months ago
I'm figuratively trampling and elbowing you guys to the space gray sport...
Score: 6 Votes (Like | Disagree)
gsmornot Avatar
98 months ago
Looks like a ton of interest in this release! Am I the only one that is going to wait a year and get the next generation? I'm thinking these are pretty spendy coupled with being the first generation.
I'm betting we will see significant improvements in the next round.

I'm sure you're not the only one but I have had every release of the iPhone and it has been very nice taking the ride. Someone will buy your first gen so you can move to the second.
Score: 5 Votes (Like | Disagree)

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