Apple Online Store Down Ahead of Apple Watch Pre-Orders

Apple has taken its online store down to prepare for the launch of Apple Watch pre-orders, as it often does ahead of a product launch. Pre-orders for the Apple Watch are expected to begin at 12:01 AM Pacific Time or 3:01 AM Eastern Time in the United States. Orders for the MacBook, which goes on sale on April 10, may also kick off at 12:01 AM PT when the store comes back up.
applestoredown
Pre-orders are occurring in all first wave launch countries at the same time so customers in other countries will be able to order at a local time equivalent to 12:01 AM PT. Here's a full list of first wave launch countries and their order times (in local time):

- U.S., Canada: 12:01 a.m. PDT, 3:01 a.m. EDT
- U.K.: 8:01 a.m.
- Germany: 9:01 a.m.
- France: 9:01 a.m.
- Australia: 5:01 p.m. AEST, 4:31 PM ACST, 3:01 PM AWST
- Hong Kong: 3:01 p.m.
- China: 3:01 p.m.
- Japan 4:01 p.m.

Apple will accept online orders for the Apple Watch both through its website and through the Apple Store app. Apple's head of retail Angela Ahrendts made an announcement earlier today to let prospective buyers know that supplies of the Apple Watch are likely not going to meet demand, so users hoping for the earliest delivery dates should plan to order right as pre-orders become available.

Information obtained from the German Apple Store app earlier this week has suggested that some models of the stainless steel Apple Watch may be so limited that they won't ship by April 24, but it remains unclear if that was an early estimate or a shipping estimate applicable only to Germany.

Still, buyers should be prepared to possibly encounter estimated delivery dates that could be as far off as June for some band choices, including the Modern Buckle, Leather Loop, and Link Bracelet. Edition Watches may ship in May.

If you're still trying to figure out which Apple Watch to buy, check out our Apple Watch Buyer's Guide and our Buyer's Guide video, which is available below. They'll give you a rundown on all of the available options and some things to take into consideration when choosing a watch.


Apple Watch pricing begins at $349 for the Apple Watch Sport, $549 for the stainless steel Apple Watch, and $10,000 for the gold Apple Watch Edition. Pricing varies heavily based on band choice, with the cheapest band being the $49 Sport Band and the most expensive band being the $449 Link Bracelet. Early Apple Watch orders will be delivered to customers beginning April 24, which is the official launch date for the device.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

iCore24 Avatar
85 months ago
No one order a 42mm Apple Watch Milanese until I order one first!

Score: 20 Votes (Like | Disagree)
AFDoc Avatar
85 months ago
Lottttaaaaa suckers about to be made. :p

Not enough funds for one huh...... Sorry man.
Score: 9 Votes (Like | Disagree)
macsmurf Avatar
85 months ago
I get 75-100 phone calls a day as well as a multitude of text messages and emails. The ability to glance at my wrist and see if the notification warrants my attention without having to pull my phone out of my pocket is priceless.

The thing about change is that it's gonna happen with or without *you*. :rolleyes:

You get a call every 10 minutes for 16 hours a day? You don't need a watch. You need a secretary.
Score: 6 Votes (Like | Disagree)
skinnylegs Avatar
85 months ago
I really cannot understand why some of you are going to waste your money on this horribly overpriced piece of tech. Don't get me wrong, I am a huge Apple fan. I have spent tens of thousands of dollars on Apple products in my lifetime, but I just don't understand how they are getting away with the pricing on these things. I have money. I live very comfortably and could easily waste money on their most expensive watch. Money is not an issue for me. I refuse to give my money to Apple for even the cheapest version of this watch. I just don't see what all the excitement is about. :confused:

PS: I'm not making personal attacks on your choice to buy this thing. I hope you don't take my post personally. I am just sincerely confused at what the excitement is all about. Yeah it looks cool and wouldn't mind having one, but for the price... I just don't see it. Especially when you add in the cost of any of the bands. I truly hope you find value in the decision you are about to make.

Apple is really going overboard this time. It's almost kinda embarrassing that people are actually going to pay the prices that Apple has set on these things :eek:
I get 75-100 phone calls a day as well as a multitude of text messages and emails. The ability to glance at my wrist and see if the notification warrants my attention without having to pull my phone out of my pocket is priceless.

The thing about change is that it's gonna happen with or without *you*. :rolleyes:
Score: 6 Votes (Like | Disagree)
pdaholic Avatar
85 months ago
I'm figuratively trampling and elbowing you guys to the space gray sport...
Score: 6 Votes (Like | Disagree)
gsmornot Avatar
85 months ago
Looks like a ton of interest in this release! Am I the only one that is going to wait a year and get the next generation? I'm thinking these are pretty spendy coupled with being the first generation.
I'm betting we will see significant improvements in the next round.

I'm sure you're not the only one but I have had every release of the iPhone and it has been very nice taking the ride. Someone will buy your first gen so you can move to the second.
Score: 5 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
gradiente iphone white

Brazilian Electronics Company Revives Long-Running iPhone Trademark Dispute

Tuesday May 19, 2020 1:06 pm PDT by
Apple has been involved in a long-running iPhone trademark dispute in Brazil, which was revived today by IGB Electronica, a Brazilian consumer electronics company that originally registered the "iPhone" name in 2000. IGB Electronica fought a multi-year battle with Apple in an attempt to get exclusive rights to the "iPhone" trademark, but ultimately lost, and now the case has been brought to...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
2012macpro

Apple Outlines Metal-Capable Cards Compatible With macOS Mojave on 2010 and 2012 Mac Pro Models

Monday September 24, 2018 3:26 pm PDT by
Apple's new macOS Mojave update is not compatible with mid-2010 and mid-2012 Mac Pros with stock GPUs, but it is supported on 2010 and 2012 Mac Pro models that have been upgraded with graphics cards that support Metal. Apple today shared a new support document that provides a list of graphics cards that are Metal-capable, which will be useful for 2010 and 2012 Mac Pro owners who want to...
apple privacy

Apple Publishes FAQ to Address Concerns About CSAM Detection and Messages Scanning

Monday August 9, 2021 1:50 am PDT by
Apple has published a FAQ titled "Expanded Protections for Children" which aims to allay users' privacy concerns about the new CSAM detection in iCloud Photos and communication safety for Messages features that the company announced last week. "Since we announced these features, many stakeholders including privacy organizations and child safety organizations have expressed their support of...
iphone 13 teal with text

Apple Expecting iPhone and iPad Supply Constraints in September Quarter

Tuesday July 27, 2021 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2021 (second calendar quarter), Apple CFO Luca Maesteri said that Apple is expecting supply constraints to affect the iPhone and the iPad in the coming quarter. "The supply constraints that we've seen in the June quarter will be higher in the September quarter," said Maestri. The constraints will impact iPhone and iPad sales...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...