Apple debuted a new iPad ad to air during tonight's Oscar's. Apple highlights the new ad on their website which features students at Los Angeles County High School, using the iPad to write, produce, shoot, score, and edit films. It features a voiceover from Martin Scorsese and is called "Make a film with iPad".
Mashable reports that the ad itself was filmed entirely on an iPad Air 2. Apple created a special section in the App Store highlighting the various apps used by the students for their filmmaking.
speaking of, i am live streaming right now from ABC / E! and the amount of commercial breaks u guys have in america is INSANE. i dont know how u guys do it. theres one like every 3 minutes! and here i am in Germany complaining about ad breaks every half hour
I really really REALLY hope this is done in a genuine way, without thousands of dollars of extra hardware to improve what a typical user can obtain.
Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.
If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.
No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.
That would be in the spirit of the thing as I say, and I hop this is what they have done this time.
Friday February 3, 2023 1:13 pm PST by Joe Rossignol
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes.
Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
Tuesday February 7, 2023 12:41 pm PST by Juli Clover
Apple today released updated firmware for the MagSafe Duo charger that is designed to work with the Apple Watch and MagSafe-compatible iPhone models. The new firmware is version 10M3063, but in the settings app, you'll see a 256.1067.0 version number, up from 186.0.0.0.
The MagSafe Duo was first released in 2020 alongside the iPhone 12 models, and it has not had a firmware update before....
Tuesday February 7, 2023 10:11 am PST by Juli Clover
Chinese smartphone company OnePlus today announced the official debut of the OnePlus 11 5G, which is the company's latest flagship smartphone. The device was already announced in China, but today marks the global launch so we thought we'd compare the OnePlus 11 5G to the iPhone 14 Pro Max to see how the camera measures up.
Subscribe to the MacRumors YouTube channel for more videos. Apple's...
Monday February 6, 2023 10:13 am PST by Juli Clover
Apple today released new tvOS 16.3.1 and HomePod 16.3.1 software updates, with the software coming two weeks after the tvOS 16.3 and HomePod 16.3 updates were released.
According to Apple's release notes for HomePod software 16.3.1, the update includes general performance and stability improvements. Notes for tvOS 16.3.1 are unavailable as of yet, but are probably similar to the HomePod...
The iPhone 15 Pro models will feature a "buttonless design" thanks to additional Taptic Engines, according to multiple corroborated reports, so what do we know about the change so far?
Apple analyst Ming-Chi Kuo was first to report that the volume and power buttons on this year's two high-end iPhone models will adopt a solid-state design, similar to the iPhone 7's home button, replacing a...
Sunday February 5, 2023 6:07 am PST by Joe Rossignol
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later.
In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
Tuesday February 7, 2023 5:38 am PST by Tim Hardwick
Apple has reportedly considered releasing a new top-of-the-line iPhone alongside future Pro and Pro Max models, tentatively referred to as "iPhone Ultra," and one designer has taken it upon himself to envision what such a device could potentially look like.
German industrial designer Jonas Daehnert came up with this impressive-looking concept (pictured) by marrying design elements of the...
Apple usually releases a new entry-level iPad every year, but the current lineup and rumors for 2023 may indicate that this will be the first year when the company breaks this convention.
When Apple introduced the 10th-generation iPad last year, it added the device to the lineup above the ninth-generation model from 2021. As a result, Apple currently sells both the ninth- and 10th-generation ...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
Top Rated Comments
We try not to watch anything "live."
The iPad is the camera... and you can also edit on the iPad... which I think is the point Apple is trying to make.
Notice how the ad says "Additional hardware used"
I think everyone knows the iPad doesn't come with dolly tracks, lights and boom microphones. :)
You'd need all that extra stuff if you used a traditional cinema camera or DSLR.
am I cool now?
Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.
If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.
No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.
That would be in the spirit of the thing as I say, and I hop this is what they have done this time.