Apple's Oscar Ad Shot Entirely on an iPad

Apple debuted a new iPad ad to air during tonight's Oscar's. Apple highlights the new ad on their website which features students at Los Angeles County High School, using the iPad to write, produce, shoot, score, and edit films. It features a voiceover from Martin Scorsese and is called "Make a film with iPad".


Mashable reports that the ad itself was filmed entirely on an iPad Air 2. Apple created a special section in the App Store highlighting the various apps used by the students for their filmmaking.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...

Top Rated Comments

Crosscreek Avatar
123 months ago
I can do that to with thousands of dollars in equipment to go with my Air 2 and a professional audio and lighting crew.
Score: 17 Votes (Like | Disagree)
rickdollar Avatar
123 months ago
speaking of, i am live streaming right now from ABC / E! and the amount of commercial breaks u guys have in america is INSANE. i dont know how u guys do it. theres one like every 3 minutes! and here i am in Germany complaining about ad breaks every half hour

We try not to watch anything "live."
Score: 13 Votes (Like | Disagree)
Michael Scrip Avatar
123 months ago


I can do that to with thousands of dollars in equipment to go with my Air 2 and a professional audio and lighting crew.

The iPad is the camera... and you can also edit on the iPad... which I think is the point Apple is trying to make.

Notice how the ad says "Additional hardware used"

I think everyone knows the iPad doesn't come with dolly tracks, lights and boom microphones. :)

You'd need all that extra stuff if you used a traditional cinema camera or DSLR.
Score: 12 Votes (Like | Disagree)
Eweie Avatar
123 months ago
*generic dismissive comment*
am I cool now?
Score: 7 Votes (Like | Disagree)
Piggie Avatar
123 months ago
I really really REALLY hope this is done in a genuine way, without thousands of dollars of extra hardware to improve what a typical user can obtain.


Whilst when they do that, it's technically still being shot on an iPad or an iPhone or whatever, I don't really feel it's in the True Spirit of the thing.

If you want to say "Shot only with an iPad or an iPhone" Then that's all the hardware that should be used.

No pro lighting rigs, no steady cams, no stick on lens's. Nothing, just the device. At the VERY most perhaps a tripod, and just edit the footage to look nice.

That would be in the spirit of the thing as I say, and I hop this is what they have done this time.
Score: 5 Votes (Like | Disagree)
stewy Avatar
123 months ago
Kind of makes it seem like a waste that most people use them to play games while they're on the toilet. ;)
Score: 4 Votes (Like | Disagree)