New 'App Pins' Allow Users to Install iOS Apps Right From Pinterest's App

Pinterest today announced a new partnership with Apple to launch "App Pins" that will allow users to install iOS apps on their devices without ever needing to leave the Pinterest app.

pinterest_app_pins

Let’s say you’re Pinning workout inspiration to your Marathon Training board. If you see a fitness app that helps you reach your goals, you can download it right from Pinterest.

When you come across an app Pin, tap Install to download the app right to your iPhone or iPad without ever leaving Pinterest (you’ll only see app Pins when you’re using the Pinterest app on your iPhone or iPad).

As part of the rollout, Apple is also launching its own App Store board on Pinterest, giving the company a place to feature apps on a variety of topics within Pinterest. Apple is currently featuring a number of apps and other pins focused on fashion and recipes, playing into this week's New York Fashion Week.


Pinterest tells The New York Times it believes it can be an excellent place for app discovery considering its role as a place where people come to share and discover things.

“We can be a really powerful service for app discovery, which is a problem that still really hasn’t been solved,” Evan Sharp, a founder of Pinterest, said in an interview. “Our specialty is really connecting people to the things they want to do.” [...]

Pinterest believes it is better positioned [than Twitter and Facebook] to help promote apps because of the nature of the service. People come to Pinterest, the company says, to find new things to do, see and buy. That is unlike Facebook, which has been used to connect with friends, or even Twitter, which is often about public discourse and news.

The new App Pins functionality is included in a just-released update to the Pinterest iOS app, which is available free of charge in the App Store. [Direct Link]

Top Rated Comments

prother1 Avatar
84 months ago
You've never been fewer taps away from degrading the quality of an image with some over-filtering!
Next time, actually have a clue what the service does before you bash it.
Score: 10 Votes (Like | Disagree)
maflynn Avatar
84 months ago
WTF - going to Pinterest to install apps. So is apple going to allow this for all social sites at some point?

I really do question Apple's thinking here.
Score: 7 Votes (Like | Disagree)
anek007 Avatar
84 months ago
Isn't this against App Store policy to install apps outside of the App Store?
Score: 7 Votes (Like | Disagree)
allanfries Avatar
84 months ago
I have no interest in Pinterest! ;)
Score: 7 Votes (Like | Disagree)
John.B Avatar
84 months ago
Apps to shovel apps to people? Really?
Score: 6 Votes (Like | Disagree)
iZac Avatar
84 months ago
Wasn't Apple previously against 'app discovery' apps - admittedly most of which would tell you what apps went free / on sale / discounted?
Score: 5 Votes (Like | Disagree)

Top Stories

AirPods Pro Beta Firmware

AirPods Pro Beta Firmware Now Available

Wednesday July 21, 2021 6:50 am PDT by
Upcoming AirPods Pro firmware updates are now available to Apple Developer Program members as beta versions. AirPods Pro firmware beta one features FaceTime Spatial Audio and Ambient Noise Reduction. Custom Transparency mode, including Conversation Boost, was initially expected to be included in the beta but appears to have been delayed for a later version. Apple made the announcement...
maxresdefault

Apple Music to Livestream Premiere of Kanye West's New Album 'Donda' on Thursday

Wednesday July 21, 2021 1:49 am PDT by
Apple Music on Thursday will host a global livestream for the premiere of Kanye West's tenth studio album, titled "Donda." The sold-out event will take place at the Mercedes-Benz Stadium in Atlanta, Georgia, and Apple Music's livestream will start at 8:00 p.m. Eastern Time. The livestream was revealed in a Beats Studio Buds ad that aired during the NBA Finals. The ad features U.S. track...
General Apps Messages

All Three Major U.S. Carriers and Google Adopt Rich Communication Services, But No Sign of Apple Interest

Tuesday July 20, 2021 1:15 pm PDT by
For the last several years, Google has been pushing a new communications protocol called Rich Communication Services, or RCS. RCS is designed to replace SMS, the current text message standard, and it offers support for higher resolution photos and videos, audio messages, bigger file sizes, better encryption, improved group chat, and more. Verizon today announced that it is planning to adopt...
ios wifi settings

Apple Confirms iOS 14.7 Fixes WiFi Bug and Many Other Vulnerabilities

Wednesday July 21, 2021 11:38 am PDT by
Following the release of iPadOS 14.7 this morning, Apple has shared details on the security updates that are included in iOS 14.7, iPadOS 14.7, macOS Big Sur 11.5, watchOS 7.6, and tvOS 14.7, all of which came out this week. Notably, Apple's documentation confirms that the iOS 14.7 and iPadOS 14.7 updates address a WiFi-related vulnerability that could impact iOS devices when joining a...
macOS Malware Feature

Common Windows Malware Can Now Infect Macs

Wednesday July 21, 2021 8:13 am PDT by
A common form of malware on Windows systems has been modified into a new strain called "XLoader" that can also target macOS (via Bleeping Computer). Derived from the Formbook info-stealer for Windows, XLoader is a form of cross-platform malware advertised as a botnet with no dependencies. It is used to steal login credentials, capture screenshots, log keystrokes, and execute malicious files. ...
macOS Big Sur Feature Orange

Apple Releases macOS Big Sur 11.5 With Podcast App Updates and Bug Fixes

Wednesday July 21, 2021 10:15 am PDT by
Apple today released macOS Big Sur 11.5, the fifth major update to the macOS Big Sur operating system that launched in November 2020. macOS Big Sur 11.5 comes two months after the release of macOS Big Sur 11.4. The new ‌‌‌‌‌macOS Big Sur‌‌‌‌ 11.5 update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences. macOS Big Sur...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
airpods 3 gizmochina Feature teal

AirPods 3 Mass Production Said to Kick Off in August

Tuesday July 20, 2021 8:40 pm PDT by
Mass production of the third-generation AirPods will kick off in August, according to a new report from Nikkei Asia. They will reportedly join a number of other products such as the iPhone 13 lineup and redesigned MacBook Pro models as launches coming before the end of the year. Renderings of rumored third-generation AirPods design Rumored launch dates for the third-generation AirPods have...