Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
iPhone 6 Plus Owners Use Twice as Much Data as iPhone 6 Owners
There's a new mobile analytics report out from Citrix [PDF] and it's filled with interesting data on mobile usage, including a tidbit that suggests iPhone 6 Plus owners use far more data than other iPhone owners.
People who own the 5.5-inch iPhone 6 Plus consume twice as much data as people who own the smaller 4.7-inch iPhone 6, and iPhone 6 Plus data usage is 10 times higher than data usage on the 3.5-inch iPhone 3GS. That last statistic isn't surprising -- along with a small screen, the iPhone 3GS is much slower with hardware that's almost six years old.
Citrix suggests that the higher iPhone 6 Plus data usage is due to its users treating it like a tablet, consuming more media like streaming movies on the device.
The report also has an enterprise section, which confirms that iOS is still the dominant mobile platform. iOS devices are responsible for 64 percent of devices managed in the enterprise, compared to 27 percent for Android and 9 percent for Windows Mobile.
People who own the 5.5-inch iPhone 6 Plus consume twice as much data as people who own the smaller 4.7-inch iPhone 6, and iPhone 6 Plus data usage is 10 times higher than data usage on the 3.5-inch iPhone 3GS. That last statistic isn't surprising -- along with a small screen, the iPhone 3GS is much slower with hardware that's almost six years old.
Citrix suggests that the higher iPhone 6 Plus data usage is due to its users treating it like a tablet, consuming more media like streaming movies on the device.
iPhone 6 Plus subscribers generate the most data volume, double that of an iPhone 6. This increase impacts subscribers when choosing a new device -- be careful to select a data plan that matches your super-sized screen.Other details covering all smartphone usage (not just iOS) suggest that interest in mobile health apps is on the rise, with 78 percent of mobile health app users using fitness apps. Sports video watching on mobile devices is up from 21% in Q3 2014 to 50% in Q1 2015.
Clearly the phablet sized iPhone 6 Plus shows data usage patterns more akin to tablet usage. For mobile operators, this increase provides an opportunity to shift subscriber Wi-Fi usage towards mobile networks.
The report also has an enterprise section, which confirms that iOS is still the dominant mobile platform. iOS devices are responsible for 64 percent of devices managed in the enterprise, compared to 27 percent for Android and 9 percent for Windows Mobile.
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55 months ago
cause and effect
It may be that heavy data users are more likely to want a larger iPhone. In other words, they're not using more data because they have a larger phone, they're buying a larger phone because they use more data (watching videos, etc.).
It may be that heavy data users are more likely to want a larger iPhone. In other words, they're not using more data because they have a larger phone, they're buying a larger phone because they use more data (watching videos, etc.).
55 months ago
I call bullocks. I've consistently used the same amount of data (3-4 GB a month) on my 6+ as I have with my iPhone 5 (4, 3G, and 2G as well). I can't be in the minority on this one either.
Why can't you be in the minority?
FWIW, I definitely use more data on my 6+ than I did on my previous iPhone 5.
55 months ago
Safari + 1gb of RAM + 1080p display (downscaled from a much higher resolution) = more tab reloading :p
55 months ago
This rings true for me; the screen is so much more readable I don't reach for the iPad anywhere near as much. I just stay on the 6 plus.
In this I am sure I am not unusual.
In this I am sure I am not unusual.
55 months ago
That represents my usage increase from the iPhone 5S. But it wasn't the screen size alone. My usage went up by getting a unlimited plan when I switched from AT&T to T-Mobile. Downloads speeds are faster too.
55 months ago
I was just going to say the same thing. Correlation does not imply causation (http://en.wikipedia.org/wiki/Correlation_does_not_imply_causation). They just found an easy way to separate out people who may have already been more likely to use more data.
Exactly right. People use correlation to try and say that vaccines cause autism.
55 months ago
There's no way my 6p could ever replace my ipad, its still way too small for t his. It's a great phone, but its exactly that, a phone.
No it's not. The phone is a minor part of it's intended purpose. It is a computer in your pocket.
55 months ago
eh, I've noticed that I haven't touch my iPad in a while instead reaching for my 6+ instead when browsing the web in bed/watching tv.
So i guess the data i was using on my iPad is now on my 6+
So i guess the data i was using on my iPad is now on my 6+
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