Tim Cook: Our Objective With Apple Watch Is to Change the Way People Live Their Lives

Apple CEO Tim Cook spoke at the annual Goldman Sachs Technology and Internet Conference today, where he covered a range of topics from Apple's dedication to the environment, the major products the company launched in 2014, and his thoughts on the Apple Watch.

When asked by Goldman Sachs COO Gary Cohn what makes the Apple Watch different from other smart watches on the market, Cook recalled the MP3 industry.

If you think about the MP3 industry, we weren't the first company to make an MP3 player, there were lots of companies in this. They weren't used very much. They were fundamentally hard to use -- the user interface was bad and you almost needed a PhD to use them. They're not memorable. [...]

I see the smart watch category very much like that. There are several things that are called smart watches, but I'm not sure you could name any. There hasn't been one that changed the way people live their lives. At Apple, that's our objective. We want to change the way you live your life.

Cook went on to say that he believes the Apple Watch will do just that, impact people's lives in a meaningful way. He says that one of the major surprises will be the breadth of what the Apple Watch can do, and he expects that everyone will find something in the Apple Watch that they can't live without.

applewatchpink
Cook highlighted the many design options for the Apple Watch, its "fantastic" look, and the innovative ways of communication that it will enable. Cook says that he "constantly" uses Siri on his Apple Watch, and that he uses it when working out to measure activity.

He also pointed out the feature that pings people when they've been sitting for too long, which he sees in use on a daily basis at Apple. During meetings, he says, towards the end of the hour, people will begin standing up as their Apple Watch alerts them to do so. "A lot of doctors believe sitting is the new cancer," he said. "Arguably, activity is good for all of us." Cook says that he is "super excited" about third-party apps that are being developed for the Apple Watch.

I think everyone's going to have their favorite thing, just like when the App Store came out. Remember the saying 'there's an app for that? There's an enormous number of things it will do.

Earlier this month, Tim Cook confirmed that the Apple Watch is still on track to launch in early 2015, with shipments that will begin in the month of April. Pricing will start at $349 for the lower-end version of the device.

Related Roundup: Apple Watch Series 8
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

tkermit Avatar
102 months ago
Change the way people live their lives at $349 STARTING price? That's a good top of the line price, but starting price, entry level? Not on your rich life sir. [...]

Nice novelty for people who have the definition of disposable/unwanted income, but this isn't the "iPod" of today.

People (myself among them) gladly paid $399 for an MP3 player in 2001. Why wouldn't they spend less than that for something that does a lot more today?
Score: 80 Votes (Like | Disagree)
Crosscreek Avatar
102 months ago
I guess my life is over since I won't own one.
Score: 64 Votes (Like | Disagree)
YegorH Avatar
102 months ago
This smart watch trend is BS!
Score: 56 Votes (Like | Disagree)
Art0fLife Avatar
102 months ago
Change the way people live their lives at $349 STARTING price? That's a good top of the line price, but starting price, entry level? Not on your rich life sir.

Nah, it's not going to change anything for me. It's not that much effort to pull my phone out of my pocket if I need to do "smart" tasks. I mean, this is at the end of the day, an accessory to the iPhone. It can't stand alone even. Not only that, if it requires bluetooth connectivity or anything like that, it will be an accessory that just depletes the battery faster. And I'm not even about to try typing on my wrist, or reading extensive work emails on it.

Nice novelty for people who have the definition of disposable/unwanted income, but this isn't the "iPod" of today. At best this is the iPod Hi-Fi of today.

Edit: And "Can't live without"? That's a bit strong. I mean, I love my iPhone 6 Plus. Thoroughly enjoy it, as well as my iPad Mini 3 and my MacBook Pro, and all my past Apple devices. But I could certainly live without it. And it's far more useful than the watch will be. Hyping something too much can actually be damaging too. It builds excitement in ignorant folks who will be let down when they realize it's not only something they could live without, but also something that adds little if anything to the Apple experience they already had.
Score: 42 Votes (Like | Disagree)
farewelwilliams Avatar
102 months ago
Flappy Bird for Apple Watch

life-changer
Score: 40 Votes (Like | Disagree)
Rigby Avatar
102 months ago
I really hope they still have some surprises up their sleeves. The use cases he mentioned aren't novel at all.
Score: 38 Votes (Like | Disagree)

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...
new airpods lineup black friday

Best Black Friday AirPods Deals Still Available

Tuesday November 22, 2022 10:01 am PST by
Although we've been tracking Black Friday deals for a few weeks now, the shopping holiday is officially kicking off this week and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on AirPods 2, AirPods 3, AirPods Pro, AirPods Pro 2, and AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors....
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and now that the shopping holiday is officially here we're seeing even more solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner ...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues today with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Black Friday is winding down for 2022, but many Apple products are still seeing major discounts. In this article, you'll find every Apple device with a notable Black Friday sale. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note: MacRumors is an affiliate partner with some of these vendors. When you...
General Black Friday Deals 2022 Blue

All the Apple Black Friday Deals You Can Get Right Now: AirPods, Apple TV, Mac, iPad, and More

Saturday November 19, 2022 8:00 am PST by
Last week was jam-packed with early Black Friday deals, and now that the shopping holiday is right around the corner, we're going back through all of the best sales you might have missed over the past week and updating as prices change and new deals arrive. As with all holiday shopping, there's no guarantee that better prices won't come around later in the season, but if you want to shop early,...
Best Buy November Deals Hero

Best Buy Reveals Black Friday Plans With Sitewide Sales Available Now

Tuesday November 22, 2022 3:49 pm PST by
Following in the footsteps of Target and Walmart, Best Buy this week detailed its plans for the Black Friday shopping holiday and its schedule looks a lot like other retailers. In terms of sales, Best Buy has the expected list of TVs, appliances, video games, computers, streaming devices, and more. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...