The latest numbers from Strategy Analytics reveal that Apple tied Samsung during Q4 2014 to become the world's largest smartphone maker based on global shipments. According to the report, both Apple and Samsung shipped 74.5 million smartphones during the three-month period of October through December.
Apple's number is an official figure from its financial results, while Samsung's number is an estimate since the company stopped reporting smartphone shipments a few years ago. The research firm adds that Apple and Samsung were last tied in smartphone market share in Q4 2011.
Apple experienced a record-breaking first quarter of the fiscal year because of strong demand for the iPhone 6 and iPhone 6 Plus. The larger screen sizes of the two new smartphones has been a major selling point for many consumers, attracting more new customers and Android converts than ever before. Meanwhile, Samsung reported a 27% quarterly decline in earnings earlier today amid tough competition from both Apple and up-and-coming Chinese rivals such as Xiaomi and Huawei.
Strategy Analytics claims that global smartphone shipments grew 31% annually to eclipse a record 380 million units in the fourth quarter. An estimated 1.3 billion smartphones were shipped worldwide in 2014, with strong growth in emerging markets such as China, India and Africa. Apple has experienced a lot of momentum in China, noting that its online sales in the region for 2014 were more than the previous five years combined.
Apple also surpassed Microsoft to become the world's second largest mobile phone vendor on the strength of the United States and China. Apple's 74.5 million smartphone shipments placed ahead of Microsoft's 50.2 million units shipped, but were behind Samsung's market leading 95 million units shipped. Apple and Samsung have global mobile phone market shares of 14.5% and 18.4% respectively.
Update 7:41 AM PT: IDC is now reporting similar numbers for Q4 2014, although the firm gives Samsung a slight edge with 75.1 million units shipped.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Wednesday November 19, 2025 4:00 am PST by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time.
Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
Monday November 17, 2025 3:20 pm PST by Juli Clover
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3.
AirDrop
Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts.
iOS 26.2...
Apple's eighth-generation iPad mini is highly likely to arrive next year, offering a significant refresh of the device with at least four major new features.
OLED Display
The next-generation version of the iPad mini could feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple Watch in 2015, ...
Tuesday November 18, 2025 8:47 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Starting this Wednesday, November 19, the feature will be available to residents of Illinois.
The announcement confirmed that the...
Tuesday November 18, 2025 10:53 am PST by Joe Rossignol
A new study has revealed that the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air achieve significantly faster average Wi-Fi speeds compared to the iPhone 16 series, thanks to Apple's custom-designed N1 chip.
The study was conducted by Ookla, the company behind the popular Speedtest website and app. It said the results are based on global, crowdsourced Speedtest user data...
We're getting closer to Black Friday, which lands next week on Friday, November 28. In the lead-up to the shopping holiday, we're tracking a few lowest-ever prices on Apple's most popular Macs, including the M4 MacBook Air and brand new M5 MacBook Pro.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
Tuesday November 18, 2025 1:05 pm PST by Juli Clover
Apple today released updated firmware for several accessories, including the 140W USB-C Power Adapter, the Magic Trackpad 2, the Magic Trackpad USB-C, the Magic Keyboard with Touch ID, and the Magic Keyboard with Touch ID and Numeric Keypad.
There is no word on what's included in the updated firmware at this time, but it could offer performance improvements and security updates. Accessory...
Thursday November 20, 2025 7:01 am PST by Tim Hardwick
Apple Watch owners have been voicing their frustration online over changes to the Workout app that Apple introduced in watchOS 26, with many finding the redesigned interface makes starting exercises difficult and exasperating.
When Apple launched watchOS 26 in September, the Workout app went from large, easily tapped workout tiles to a scrolling, corner-button interface. Instead of tapping a ...
Eight years ago, Apple wanted to take 1% of the smartphone market with the iPhone.
It's now competing for 2nd place in the entire mobile phone market. And in the smartphone market, it's tied with the phone vendor that makes models for every segment of the market, with just a handful of models that are/were mostly top of the line when they originally came out.
Who thought a decade ago that Apple would be such a game changer in the mobile phone industry? Makes me think that Motorola ROKR (this came out in 2005) was just a clever ruse to let everyone get their guards down.
No surprise. My wife and I both upgraded to the iPhone 6 a couple months ago and Apple absolutely knocked it out of the park with these. The iPhone 6 is proof that the post-Jobs Apple can make great products.
Anecdotally, I've never seen an iPhone release (except maybe the first one) that had so much buzz. I've been asked about it by so many people and I'm seeing a lot of Android switchers.
I don't know about you, but I can't wait until Apple is the only tech company in the world. I personally will be beaming with pride when everyone on the planet has an iPhone. :eek::D:D
