A new report by The Wall Street Journal looks at the early performance of Apple's new electronic payments service, Apple Pay, finding strong signs of momentum behind the service. One of the key signs of interest in mobile payments comes from point-of-sales system suppliers seeing drastic increases in retailer interest following the launch of Apple Pay last October.

chase_bleachers_apple_pay_ad
Harbortouch has offered free wireless readers to its retailer clients since 2012, and in the month following the Apple Pay launch 68 percent of client orders asked for the readers supporting wireless payments. As of August of 2013, only 22 percent of its clients had installed such readers in their stores.

“It’s like night and day,” said Brendan Lauber, Harbortouch’s chief technology officer. “Now, merchants are actively coming to us and asking how to support this.”

The Wall Street Journal piece also covers the general surge in public acceptance for the service, remarking on recent stories that Apple Pay now supports cards representing about 90 percent of the credit card purchase volume in the United States, and that Apple's upcoming financial reports for the latest quarter may provide more details.

Related Roundup: Apple Pay

Top Rated Comments

Nicky G Avatar
122 months ago
Love using Apple Pay (woot Whole Foods!) and can't wait for CurrentC to utterly fall apart so those retailers who have gone out of their way to block wireless payments at terminals that do technically accept them can move on and support Apple Pay already!
Score: 7 Votes (Like | Disagree)
Robert.Walter Avatar
122 months ago
This would be a good use of ibeacons; they could announce to user that apple pay was accepted in store.

I just wish some of the laggards like costco and Kroger would add apple pay functionality to their pos systems.
Score: 4 Votes (Like | Disagree)
avanpelt Avatar
122 months ago
Apple Pay is a great idea, but will never dominate the market since they don't have the majority marketshare worldwide.

True, but Android does have majority market share worldwide and many Android handsets have supported NFC payments for years via Google Wallet. I don't care what NFC-compatible service customers are using on their devices (and retailers shouldn't care, either).

The retailers just need to buy NFC-capable POS units and deploy them with the NFC functionality turned on. Apple Pay is the best thing that could've happened for Google Wallet in terms of helping bring NFC payments more into the mainstream.
Score: 4 Votes (Like | Disagree)
nagromme Avatar
122 months ago
Maybe Apple should give away nice, distinctive free sticky-badges that say "Apple Pay is accepted where NFC is available," and show the NFC logo. It would let stores claim ApplePay support AND educate people on how to recognize other ApplePay-ready locations, that may not even realize their system supports it.

(http://www.iphonefaq.org/archives/973837)
Score: 3 Votes (Like | Disagree)
extricated Avatar
122 months ago
I'm convinced that Apple Pay is one of the best moves Apple has made in awhile. As more people phase out their old iPhones (me included), this will continue to grow by leaps and bounds. Not to mention the upcoming Apple Watch - which will put this tech on the wrists of ... well, who knows how many?
Score: 3 Votes (Like | Disagree)
Karma*Police Avatar
122 months ago
After my Amex got hacked I now use Apple Pay whenever it's available and often seek out merchants that support Apple Pay.
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 18 Mock iPhone 16 Feature Gray

Revealed: iOS 18 Works With These iPhone Models

Monday June 10, 2024 3:57 am PDT by
iOS 18 will be compatible with the same iPhone models as iOS 17, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. iOS 18 will be compatible with the iPhone XR, and hence also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, but older iPhone models will miss out. Here is the full...
ios 18 tile summary

Apple Announces iOS 18 With New Customization Features, Redesigned Photos App, and More

Monday June 10, 2024 10:17 am PDT by
Apple today previewed iOS 18, the next major update to the operating system for the iPhone, with new customization features, a redesigned Photos app, and more. iOS 18 features new customization tools for the Home Screen. App icons now feature Dark Mode and users can tint them with a color to create a unique look. Apps can also now be placed anywhere on the Home Screen freely. The Control...
WWDC24 Live Coverage Article

WWDC 2024 Apple Event Live Keynote Coverage: iOS 18, Apple's AI Push, and More

Monday June 10, 2024 9:20 am PDT by
Apple's Worldwide Developers Conference (WWDC) starts today with the traditional keynote kicking things off at 10:00 a.m. Pacific Time. MacRumors is on hand for the event and we'll be sharing details and our thoughts throughout the day. We're expecting to see a number of software-related announcements with a focus on Apple's efforts to infuse AI throughout its operating systems and apps....
iOS 18 Siri Integrated Feature

Massive iPhone Upgrade Coming This Week But These Devices Will Miss Out

Sunday June 9, 2024 1:25 pm PDT by
Apple is planning a major AI overhaul in iOS 18, with a feature set it is referring to as "Apple Intelligence." However, these new features will not work on older iPhones, even if they do appear on the new operating system's device compatibility list. Apple's initial AI roadmap for iOS 18 is said to come in two parts: Basic AI features that will be processed on-device, and more advanced...
m3 macbook air purple

Amazon Introduces Record Low Prices on Every M3 MacBook Air

Sunday June 9, 2024 7:57 am PDT by
On Friday we tracked new all-time low prices on the 13-inch M3 MacBook Air, and today Amazon has expanded this sale with record low prices on the 15-inch models as well. Thanks to these additional deals, every single model of the M3 MacBook Air is now available at an all-time low price. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may...
Next Gen CarPlay WWDC24 1

Apple Provides Updated Look at Next-Generation CarPlay at WWDC 2024

Monday June 10, 2024 7:11 pm PDT by
Apple today shared a few WWDC 2024 coding sessions related to its upcoming next-generation CarPlay system ahead of its launch later this year. The sessions include lots of updated next-generation CarPlay images, with one revealing new Vehicle, Media, and Climate apps in action for the first time. MacRumors previously discovered evidence of these apps in the iOS 17.4 beta. Next-generation...