Point-of-Sale Suppliers See Massive Increase in Retailer Interest Following Apple Pay Launch
A new report by The Wall Street Journal looks at the early performance of Apple's new electronic payments service, Apple Pay, finding strong signs of momentum behind the service. One of the key signs of interest in mobile payments comes from point-of-sales system suppliers seeing drastic increases in retailer interest following the launch of Apple Pay last October.
Harbortouch has offered free wireless readers to its retailer clients since 2012, and in the month following the Apple Pay launch 68 percent of client orders asked for the readers supporting wireless payments. As of August of 2013, only 22 percent of its clients had installed such readers in their stores.
“It’s like night and day,” said Brendan Lauber, Harbortouch’s chief technology officer. “Now, merchants are actively coming to us and asking how to support this.”
The Wall Street Journal piece also covers the general surge in public acceptance for the service, remarking on recent stories that Apple Pay now supports cards representing about 90 percent of the credit card purchase volume in the United States, and that Apple's upcoming financial reports for the latest quarter may provide more details.
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