Apple's iPhone is Most Popular in Alaska and Montana

by

A new study that measures iPhone usage rates by state suggests that Apple's iPhone is most popular in states like Alaska, Montana, Vermont, New York, Kansas, and Mississippi. The study, conducted by Chitika Insights on December 25 through December 31, sampled "hundreds of millions" of U.S.-based iPhone ad impressions to determine the percentage of iPhone users in each state.

Each of the above listed states, along with many states in New England, saw between 55 and 65 percent of smartphone traffic coming from iPhones. Arizona, New Mexico, Texas, Washington, Iowa, Missouri, Wisconsin, Indiana, and Michigan saw the lowest amount of traffic coming from iPhones, at 40 to 44 percent. New Mexico was the state with the lowest iPhone usage.

iphoneusagebystate
According to Chitika, iPhone usage rates did not correlate to geography or raw population figures, but there was some relationship to both population density and education level. A higher median income was also associated with iPhone usage, but that could be a result of education level, as those two variables go hand in hand. In states with higher education levels and denser populations, iPhone usage tended to be higher.

In a similar study conducted in 2011, Montana was one of the few states where iPhone usage outpaced Android usage. In many states the iPhone is not dominant, but the two usage maps provide an interesting look at how iPhone adoption has grown by state over the past four years. Many states where BlackBerry dominated, for example, are now seeing high iPhone usage.

Chitika's study is not the first to correlate iPhone usage with higher education and income levels. Several other studies have also suggested that iPhone owners are, on average, wealthier and higher educated than other smartphone owners.

Tag: Chitika

Top Rated Comments

(View all)
Avatar
74 months ago



Several other studies have also suggested that iPhone owners are, on average, wealthier and higher educated (http://www.forbes.com/sites/toddhixon/2014/04/10/what-kind-of-person-prefers-an-iphone/) than other smartphone owners.


Not trying to be a hater, but ... Mississippi?
Score: 7 Votes (Like | Disagree)
Avatar
74 months ago

Southern states like Mississippi do often have a higher number of wealthy families: descendants of those who used to or still own big plantations. Mississippi has fairly decent education as well. It's organized fairly well and they have good teachers there.

And then you woke up?
Score: 6 Votes (Like | Disagree)
Avatar
74 months ago
The Truth is Out There

Sorry, I have a real problem with that survey. It does not include the entire United States, left out were the territories. Those people are US citizens and deserve to be counted. Over the years we stole, finagled, expropriated or conquered those fine, but poorly understood lands. there 15 territories, five of which are inhabited: Puerto Rico, Guam, Northern Marianas, U. S. Virgin Islands and American Samoa. There are 10 largely uninhabited Territories; Palmyra Atoll, Baker Island, Howland Island, Jarvis Island, Johnston Atoll, Kingman Reef, Wake Island, Midway Islands, Navassa Island and Serranilla Bank. However, on the uninhabited islands the population fluctuates, depending on our guano mining activities, nuke testing and super secret US bases where we hide the Aliens, Elvis and the head of Walt Disney. I'm willing to bet u my cat squeak that aliens and Elvis prefer the iPhone. Just wanted to set the record straight:eek:
Score: 3 Votes (Like | Disagree)
Avatar
74 months ago

When you live in an area where you have to purchase cars and equipment that could mean your life or death your always going to spend a little more on a phone that is extremely reliable and not subject to easy breakage and virus resilient.

I'm sorry. I showed this comment to my 9 year old. She laughed too. I told her you were just kidding.;):D

On topic: There seems to be no relevant conclusion to be gained. The highest iPhone penetration is in states with high and low income, high and low population, and high and low education levels. So basically it's saying some states have higher iPhone usage than others. Uh, okay.
Score: 3 Votes (Like | Disagree)
Avatar
74 months ago

... Both of which have low population/population density. iPhone has 100% popularity in my house :eek:. I think the stats here aren't all that informative...


The map is zoomable. Just keep zooming in until you can see your house - it'll be very dark green... almost black.
Score: 3 Votes (Like | Disagree)
Avatar
74 months ago
Apparently there is a good amount of smart, rich people in Alaska.
Score: 3 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Releases watchOS 7 With New Watch Faces, Family Setup, Sleep Tracking, Handwashing Help and More

Wednesday September 16, 2020 12:47 pm PDT by
Apple today released watchOS 7, the newest version of the watchOS operating system designed to run on modern Apple Watch models. The watchOS 7 update comes after several months of beta testing. ‌watchOS 7‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install the new software, the Apple Watch needs to have at...