A new study that measures iPhone usage rates by state suggests that Apple's iPhone is most popular in states like Alaska, Montana, Vermont, New York, Kansas, and Mississippi. The study, conducted by Chitika Insights on December 25 through December 31, sampled "hundreds of millions" of U.S.-based iPhone ad impressions to determine the percentage of iPhone users in each state.

Each of the above listed states, along with many states in New England, saw between 55 and 65 percent of smartphone traffic coming from iPhones. Arizona, New Mexico, Texas, Washington, Iowa, Missouri, Wisconsin, Indiana, and Michigan saw the lowest amount of traffic coming from iPhones, at 40 to 44 percent. New Mexico was the state with the lowest iPhone usage.

iphoneusagebystate
According to Chitika, iPhone usage rates did not correlate to geography or raw population figures, but there was some relationship to both population density and education level. A higher median income was also associated with iPhone usage, but that could be a result of education level, as those two variables go hand in hand. In states with higher education levels and denser populations, iPhone usage tended to be higher.

In a similar study conducted in 2011, Montana was one of the few states where iPhone usage outpaced Android usage. In many states the iPhone is not dominant, but the two usage maps provide an interesting look at how iPhone adoption has grown by state over the past four years. Many states where BlackBerry dominated, for example, are now seeing high iPhone usage.

Chitika's study is not the first to correlate iPhone usage with higher education and income levels. Several other studies have also suggested that iPhone owners are, on average, wealthier and higher educated than other smartphone owners.

Tag: Chitika

Top Rated Comments

extricated Avatar
81 months ago


Several other studies have also suggested that iPhone owners are, on average, wealthier and higher educated (http://www.forbes.com/sites/toddhixon/2014/04/10/what-kind-of-person-prefers-an-iphone/) than other smartphone owners.

Not trying to be a hater, but ... Mississippi?
Score: 7 Votes (Like | Disagree)
Bawstun Avatar
81 months ago
Southern states like Mississippi do often have a higher number of wealthy families: descendants of those who used to or still own big plantations. Mississippi has fairly decent education as well. It's organized fairly well and they have good teachers there.
And then you woke up?
Score: 6 Votes (Like | Disagree)
ibphd Avatar
81 months ago
The Truth is Out There

Sorry, I have a real problem with that survey. It does not include the entire United States, left out were the territories. Those people are US citizens and deserve to be counted. Over the years we stole, finagled, expropriated or conquered those fine, but poorly understood lands. there 15 territories, five of which are inhabited: Puerto Rico, Guam, Northern Marianas, U. S. Virgin Islands and American Samoa. There are 10 largely uninhabited Territories; Palmyra Atoll, Baker Island, Howland Island, Jarvis Island, Johnston Atoll, Kingman Reef, Wake Island, Midway Islands, Navassa Island and Serranilla Bank. However, on the uninhabited islands the population fluctuates, depending on our guano mining activities, nuke testing and super secret US bases where we hide the Aliens, Elvis and the head of Walt Disney. I'm willing to bet u my cat squeak that aliens and Elvis prefer the iPhone. Just wanted to set the record straight:eek:
Score: 3 Votes (Like | Disagree)
69Mustang Avatar
81 months ago
When you live in an area where you have to purchase cars and equipment that could mean your life or death your always going to spend a little more on a phone that is extremely reliable and not subject to easy breakage and virus resilient.
I'm sorry. I showed this comment to my 9 year old. She laughed too. I told her you were just kidding.;):D

On topic: There seems to be no relevant conclusion to be gained. The highest iPhone penetration is in states with high and low income, high and low population, and high and low education levels. So basically it's saying some states have higher iPhone usage than others. Uh, okay.
Score: 3 Votes (Like | Disagree)
Westside guy Avatar
81 months ago
... Both of which have low population/population density. iPhone has 100% popularity in my house :eek:. I think the stats here aren't all that informative...

The map is zoomable. Just keep zooming in until you can see your house - it'll be very dark green... almost black.
Score: 3 Votes (Like | Disagree)
carrrrrlos Avatar
81 months ago
Apparently there is a good amount of smart, rich people in Alaska.
Score: 3 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...