iPhone 6 Demand Remains Strong As Supply Improves

Demand for the iPhone 6 and iPhone 6 Plus has been growing even as Apple has significantly boosted available supply, according to a new survey conducted by Piper Jaffray analyst Gene Munster. According to Munster, who surveyed 1,004 U.S. consumers about their upcoming smartphone purchase plans, demand for the iPhone has only increased since the iPhone 6 and 6 Plus launched in September.

Of consumers surveyed who plan to buy a smartphone in the next three months, 50 percent said they planned to buy an iPhone. In a similar survey conducted in September, only 47 percent were planning on purchasing an iPhone. In 2013, demand for the iPhone 5s fell following the device's launch, whereas demand for the iPhone 6 appears to be rising.

iphone6-stock-photo

We conducted a survey of 1,004 US consumers. Of those looking to purchase a smartphone in the next three months, 50% said they plan on purchasing an iPhone vs. 47% in September, following the iPhone 6 announcement. By comparison, demand for the iPhone decreased from 50% in Sep-13 to 44% in Dec-13 following the iPhone 5S launch. Overall we believe this shows that consumers are extremely interested in the larger screen iPhone 6, a testament to the strength of the current upgrade cycle.

Munster also notes that supply checks have pointed towards increased numbers of iPhone 6 and 6 Plus devices in retail stores. As of last week, 77.6 percent of stores had iPhone 6 units in stock, compared to 56.1 percent two weeks ago.

Apple's online store shipping estimates also point towards a significant increase in supply, with Apple growing close to reaching supply/demand balance. Over the course of the last few weeks, iPhone 6 and 6 Plus shipping estimates have improved from 7 to 10 days to just a single business day. As of Thursday, December 18, 16 and 64GB iPhone 6 and 6 Plus models ship from Apple within a day, while the more constrained 128GB models ship within 3 to 5 days.

Related Forum: iPhone

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 15 Pro Cameras

iPhone 16 Pro Max to Feature New 48MP Wide and Ultra Wide Cameras

Tuesday May 21, 2024 3:36 am PDT by
Apple's iPhone 16 Pro Max will boast a bigger main camera sensor while both iPhone 16 Pro models will feature a 48-megapixel Ultra Wide camera for the first time, claims a rumor coming out of Asia. According to Weibo user OvO Baby Sauce OvO, the main camera of the iPhone 16 Pro Max will be based on an advanced custom 48-megapixel Sony IMX903 sensor. In contrast, the iPhone 16 Pro will use...

Top Rated Comments

2457282 Avatar
123 months ago
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.

Amazingly statistic suggest otherwise. this is the standard polling sample size in the US.

The good news is that there may be plenty of phones for all those Christmas shoppers.
Score: 16 Votes (Like | Disagree)
MH01 Avatar
123 months ago
But those fugly antenna lines! And that camera bulge! /s

Imagine how many more they could have sold had it not been for those. ;) /s

----------

Maybe that guy in the forums always whining about not being able to find a sim-free unlocked iPhone 6 will finally get his wish. :)

I think that bloke could not find a drink in a brewery !!!!
Score: 12 Votes (Like | Disagree)
Rogifan Avatar
123 months ago
But those fugly antenna lines! And that camera bulge! /s
Score: 10 Votes (Like | Disagree)
kahkityoong Avatar
123 months ago
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.

You don't seem to know much about statistics.
Score: 8 Votes (Like | Disagree)
Satori Avatar
123 months ago
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.

As an estimate of the US market 1004 is actually pretty large as a sample of the US market for the purposes of statistical estimation. It should yield an estimate that is only +/- 1 or 2 percent from the true figure (depending on the precise size of the market).
Score: 8 Votes (Like | Disagree)
the8thark Avatar
123 months ago
According to Munster, who surveyed 1,004 U.S. consumers
Small sample size is small. Millions buy the iPhone every year. 1004 random people give almost zero worthwhile data.
Score: 7 Votes (Like | Disagree)