Ahead of Apple Watch Debut, Jawbone and Others Push Fitness Wearables to Businesses
With Apple's Watch looming on the horizon, fitness makers are moving to push their services to a variety of individual and corporate customers. The latest band maker to improve its offerings is Jawbone, which this week announced a new program designed to get its UP fitness bands into the office and on the wrists of business people in the US.
The new UP for Groups provides discounts on bulk orders of the fitness trackers, as well as software features to manage and encourage group participation. It is compatible with the existing UP24 tracker, the new UP Move and the upcoming UP3.

Unlike the individualized consumer version of UP, UP for Groups allows administrators to work with large groups of participants. Admins can view aggregated statistics to see when their employees need to move and send out timely activity reminders to the group. Participants can take part in group challenges and view their group's statistics with an emphasis on the number of active participants in a group and not the number of steps walked by each member.
The new UP for Groups is part of a growing movement to address obesity in adults using feedback from fitness trackers. Jawbone competitor Fitbit already has a corporate fitness program, while Misfit is partnering with the Oscar insurance company on a rewards program for subscribers with healthy habits.
Apple's upcoming Watch is expected to kick off a further explosion of interest in fitness trackers when it is released in 2015. Increased consumer interest will open new doors in the health field with Apple reportedly in talks with insurance companies, hospitals and other health institutions about its HealthKit initiative and iOS Health app. Apple already is partnering with the Mayo Clinic and electronic health record company Epic Systems, and more partnerships are undoubtedly in the works.
Popular Stories
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports.
Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro.
Ad Age released an exclusive look...