Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Market Capitalization Hits Record $700 Billion
The company's market capitalization has doubled since Tim Cook was named CEO in August 2011.
Apple's stock is up nearly 60 percent over the past year and up 24 percent since the company's October 16 media event, which was followed just days later by a strong earnings report. Looking forward, Apple is expected to show blockbuster iPhone sales for the holiday quarter, and Wall Street is anticipating continued strong performance into 2015 as Apple looks to add yet another product category to its mix with the Apple Watch.
While Apple has been routinely setting new stock price highs for months, the new standards for market capitalization have not come until more recently, as the company's aggressive stock buyback program has reduced the number of shares available on the market. With market capitalization calculated as the share price multiplied by the number of shares outstanding, the share price has had to reach higher levels to make up for the lower number of shares. Apple's current share price of just under $120 is equivalent to nearly $835 on a pre-split basis.