Apple's Eddy Cue Shows Off Apple Pay at Panera Bread, Bloomingdale's, and Disney Store in News Segment

Earlier tonight, KTLA 5's The Tech Report aired a segment (via AppleInsider) centering around Apple Pay, which featured Apple's SVP of Internet Software and Services Eddy Cue using the mobile payments solution around Santa Monica. The segment, which can be viewed here, followed Cue and reporter Rich Demuro as the Apple executive utilized his iPhone 6 Plus and Apple Pay to purchase a meal at Panera Bread, sunglasses at Bloomingdale's, and merchandise from the Disney Store.

applepaycue2
For their meal at Panera Bread, Cue is shown utilizing Apple Pay inside of the restaurant's official app to pre-order food simply and securely. At Bloomingdale's, Cue is shown using Apple Pay and his iPhone at a payment terminal to purchase sunglasses, which he is required to sign for. However, Cue was not required to sign for the two dolls he purchased at the Disney Store with Apple Pay. Cue then notes that users will sometimes be required to sign for more expensive purchases made with Apple Pay in-store.

The pair also visit an Apple Store to discuss Apple Pay on the company's new line of iPads. While users can't make in-store purchases with the iPad, Cue points out that users can still make in-app purchases with Apple Pay and Touch ID on the tablet.

Cue also spoke on the security of Apple Pay and how tokenization helps keeps credit card numbers away from malicious users:

You've seen these hacks that are happening in the systems where thousands of credit cards are getting exposed, and so you have try to protect that number. Well, with Apple Pay, the number that's being given to the terminal is a one-time number that's created for that transaction.

A report from The New York Times over the weekend shed some light on Apple Pay's early successes, noting that the service doubled mobile wallet transactions at Walgreens and accounted for 50% of tap-to-pay purchases at McDonalds. Whole Foods shared earlier this month that it processed 150,000 Apple Pay transactions between October 20 and November 6, and the service has increased consumer interest in the mobile payment area in general. Apple currently has 36 retail partners that accept Apple Pay in their stores as the service is available at more than 200,000 retail locations.

Related Roundup: Apple Pay

Top Rated Comments

Dave532 Avatar
86 months ago
Having to sometimes sign seems a bit crazy and not how NFC works in the rest of the world (although you may be asked to enter a PIN on random occasions when using a contactless credit card because the credit card has no other way of authenticating).

But what can signing a receipt gain you when using Apple Pay, they don't have a signature to compare to (unless you have to sign the back of your phone :p).

Hopefully this will just be a temporary glitch.
Score: 13 Votes (Like | Disagree)
wesk702 Avatar
86 months ago
I really hope this takes off big and becomes mainstream. It's just too easy to use and I actually enjoy spending my digital cash.










And AAPL....
Score: 7 Votes (Like | Disagree)
Dave00 Avatar
86 months ago

Fundamentally I still don't feel, long term this is the ideal payment solution for the masses for all things. It feels more like a short term, very limited gimmick that's never going to be total mass scale cash/card replacement.
Obviously, you haven't had your credit card hacked lately. We've had it twice in the last few weeks. Each time was from a merchant having their local machines hacked. This *does not happen* with Apple Pay. The number is unique to the sale. Ultimately, you don't lose anything, since transactions are refunded. But, you have to discover it, challenge it, wait for new cards to be mailed, and then change your credit card info on everything where that is stored.

For me, this is the one thing that is making me consider upgrading my 5S. I really don't need a bigger screen, but the ability to pay with a method more secure than taking out my credit card and usable even when I forget my wallet is a big draw.

Dave
Score: 5 Votes (Like | Disagree)
BMcCoy Avatar
86 months ago
Sometimes you're asked to sign on "big amount". I don't think it's for verification. I think it's fire the bank to have a confirmation that you spend a big amount and on purpose.

Indeed.
But what is a signature? How does writing your name down in any way prove that it was you that wrote it?!
This is a simple flaw in the signature philosophy, that permeates into every legal or financial document we sign.
It is entirely a representation of trust and proceedings, but cant be defended.

Biometrics are the future, and Apple Pay is on that path, thanks to the TouchID fingerprint.
Score: 4 Votes (Like | Disagree)
alksion Avatar
86 months ago
I live in LA and always watch the KTLA morning show. I was very surprised to see Eddy Cue on there, but ultimately, I am just happy to see the interest in this new payment method from the media.
Score: 4 Votes (Like | Disagree)
brownpaw Avatar
86 months ago
Loving ApplePay

As an American in Australia (with American bank accounts, and no-international-fee credit cards), I'm loving ApplePay. It works just fine with PayWave/PayPass, which are basically ubiquitous contactless payment solutions here. I use it all the time with no issues here.
Score: 4 Votes (Like | Disagree)

Top Stories

apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
apple new iphone case colors

Apple Releases New Sunflower, Cloud Blue and Electric Orange iPhone 12 Cases

Monday June 14, 2021 11:12 am PDT by
Apple today released silicone iPhone cases for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini in a series of new colors that include sunflower, cloud blue, and electric orange. Sunflower is a bright yellow shade, cloud blue is a soft, light blue, and electric orange is a bright orange that's darker than the kumquat color and more orange than pink citrus. The new cases are priced starting...
ipad iphone duo ios 12

Apple Releases iOS and iPadOS 12.5.4 Security Fix for Older iPhones and iPads

Monday June 14, 2021 10:15 am PDT by
Apple today released new iOS and iPadOS 12.5.4 updates, with the new software aimed at older devices that are unable to run the iOS 14 update that's available on modern devices. The iOS and iPadOS 12.5.4 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software...
files app ipados 15

iPadOS 15: Files App Gains NTFS Support, Progress Indicator, and More

Tuesday June 15, 2021 3:41 am PDT by
Apple in iPadOS 15 has added the ability to access NTFS-formatted media from within the Files app. The additional support for the Windows-related format, first discovered by YouTuber Steven Fjordstrøm, is read-only, so like on macOS you can't modify files stored on NTFS devices, but you can at least copy any data on them for working on elsewhere on your iPad. The Files app has also gotten a...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
maxresdefault

Demo: Check Out AirPlay 2 on a Mac in macOS Monterey

Tuesday June 15, 2021 11:57 am PDT by
With macOS Monterey, Apple has introduced expanded AirPlay 2 support, so you can AirPlay content from an iPhone, iPad, or even another Mac to your main Mac. We thought we'd do a quick demo of this handy new feature in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. With AirPlay to Mac, you can extend or mirror an Apple device's display to a Mac, and since ...
nomad airtag wallet card 2

Nomad's Latest Accessory Makes It Easier to Put an AirTag in Your Wallet

Monday June 14, 2021 12:00 pm PDT by
Nomad, known for its range of accessories designed for Apple devices, today announced the Card for AirTag, which is designed to make it easier for an AirTag to fit inside a wallet for tracking purposes. With Card for AirTag, an AirTag fits inside the middle of a card-shaped holder that's then meant to fit inside of a wallet. According to Nomad, the design offers a smooth, uniform shape that...