Apple's Eddy Cue Shows Off Apple Pay at Panera Bread, Bloomingdale's, and Disney Store in News Segment

Earlier tonight, KTLA 5's The Tech Report aired a segment (via AppleInsider) centering around Apple Pay, which featured Apple's SVP of Internet Software and Services Eddy Cue using the mobile payments solution around Santa Monica. The segment, which can be viewed here, followed Cue and reporter Rich Demuro as the Apple executive utilized his iPhone 6 Plus and Apple Pay to purchase a meal at Panera Bread, sunglasses at Bloomingdale's, and merchandise from the Disney Store.

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For their meal at Panera Bread, Cue is shown utilizing Apple Pay inside of the restaurant's official app to pre-order food simply and securely. At Bloomingdale's, Cue is shown using Apple Pay and his iPhone at a payment terminal to purchase sunglasses, which he is required to sign for. However, Cue was not required to sign for the two dolls he purchased at the Disney Store with Apple Pay. Cue then notes that users will sometimes be required to sign for more expensive purchases made with Apple Pay in-store.

The pair also visit an Apple Store to discuss Apple Pay on the company's new line of iPads. While users can't make in-store purchases with the iPad, Cue points out that users can still make in-app purchases with Apple Pay and Touch ID on the tablet.

Cue also spoke on the security of Apple Pay and how tokenization helps keeps credit card numbers away from malicious users:

You've seen these hacks that are happening in the systems where thousands of credit cards are getting exposed, and so you have try to protect that number. Well, with Apple Pay, the number that's being given to the terminal is a one-time number that's created for that transaction.

A report from The New York Times over the weekend shed some light on Apple Pay's early successes, noting that the service doubled mobile wallet transactions at Walgreens and accounted for 50% of tap-to-pay purchases at McDonalds. Whole Foods shared earlier this month that it processed 150,000 Apple Pay transactions between October 20 and November 6, and the service has increased consumer interest in the mobile payment area in general. Apple currently has 36 retail partners that accept Apple Pay in their stores as the service is available at more than 200,000 retail locations.

Related Roundup: Apple Pay

Top Rated Comments

Dave532 Avatar
123 months ago
Having to sometimes sign seems a bit crazy and not how NFC works in the rest of the world (although you may be asked to enter a PIN on random occasions when using a contactless credit card because the credit card has no other way of authenticating).

But what can signing a receipt gain you when using Apple Pay, they don't have a signature to compare to (unless you have to sign the back of your phone :p).

Hopefully this will just be a temporary glitch.
Score: 13 Votes (Like | Disagree)
wesk702 Avatar
123 months ago
I really hope this takes off big and becomes mainstream. It's just too easy to use and I actually enjoy spending my digital cash.










And AAPL....
Score: 7 Votes (Like | Disagree)
Dave00 Avatar
123 months ago

Fundamentally I still don't feel, long term this is the ideal payment solution for the masses for all things. It feels more like a short term, very limited gimmick that's never going to be total mass scale cash/card replacement.
Obviously, you haven't had your credit card hacked lately. We've had it twice in the last few weeks. Each time was from a merchant having their local machines hacked. This *does not happen* with Apple Pay. The number is unique to the sale. Ultimately, you don't lose anything, since transactions are refunded. But, you have to discover it, challenge it, wait for new cards to be mailed, and then change your credit card info on everything where that is stored.

For me, this is the one thing that is making me consider upgrading my 5S. I really don't need a bigger screen, but the ability to pay with a method more secure than taking out my credit card and usable even when I forget my wallet is a big draw.

Dave
Score: 5 Votes (Like | Disagree)
BMcCoy Avatar
123 months ago
Sometimes you're asked to sign on "big amount". I don't think it's for verification. I think it's fire the bank to have a confirmation that you spend a big amount and on purpose.

Indeed.
But what is a signature? How does writing your name down in any way prove that it was you that wrote it?!
This is a simple flaw in the signature philosophy, that permeates into every legal or financial document we sign.
It is entirely a representation of trust and proceedings, but cant be defended.

Biometrics are the future, and Apple Pay is on that path, thanks to the TouchID fingerprint.
Score: 4 Votes (Like | Disagree)
MacOG728893 Avatar
123 months ago
I live in LA and always watch the KTLA morning show. I was very surprised to see Eddy Cue on there, but ultimately, I am just happy to see the interest in this new payment method from the media.
Score: 4 Votes (Like | Disagree)
brownpaw Avatar
123 months ago
Loving ApplePay

As an American in Australia (with American bank accounts, and no-international-fee credit cards), I'm loving ApplePay. It works just fine with PayWave/PayPass, which are basically ubiquitous contactless payment solutions here. I use it all the time with no issues here.
Score: 4 Votes (Like | Disagree)

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