Apple's Eddy Cue Shows Off Apple Pay at Panera Bread, Bloomingdale's, and Disney Store in News Segment

Earlier tonight, KTLA 5's The Tech Report aired a segment (via AppleInsider) centering around Apple Pay, which featured Apple's SVP of Internet Software and Services Eddy Cue using the mobile payments solution around Santa Monica. The segment, which can be viewed here, followed Cue and reporter Rich Demuro as the Apple executive utilized his iPhone 6 Plus and Apple Pay to purchase a meal at Panera Bread, sunglasses at Bloomingdale's, and merchandise from the Disney Store.

applepaycue2
For their meal at Panera Bread, Cue is shown utilizing Apple Pay inside of the restaurant's official app to pre-order food simply and securely. At Bloomingdale's, Cue is shown using Apple Pay and his iPhone at a payment terminal to purchase sunglasses, which he is required to sign for. However, Cue was not required to sign for the two dolls he purchased at the Disney Store with Apple Pay. Cue then notes that users will sometimes be required to sign for more expensive purchases made with Apple Pay in-store.

The pair also visit an Apple Store to discuss Apple Pay on the company's new line of iPads. While users can't make in-store purchases with the iPad, Cue points out that users can still make in-app purchases with Apple Pay and Touch ID on the tablet.

Cue also spoke on the security of Apple Pay and how tokenization helps keeps credit card numbers away from malicious users:

You've seen these hacks that are happening in the systems where thousands of credit cards are getting exposed, and so you have try to protect that number. Well, with Apple Pay, the number that's being given to the terminal is a one-time number that's created for that transaction.

A report from The New York Times over the weekend shed some light on Apple Pay's early successes, noting that the service doubled mobile wallet transactions at Walgreens and accounted for 50% of tap-to-pay purchases at McDonalds. Whole Foods shared earlier this month that it processed 150,000 Apple Pay transactions between October 20 and November 6, and the service has increased consumer interest in the mobile payment area in general. Apple currently has 36 retail partners that accept Apple Pay in their stores as the service is available at more than 200,000 retail locations.

Related Roundup: Apple Pay

Popular Stories

Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...

Top Rated Comments

Dave532 Avatar
139 months ago
Having to sometimes sign seems a bit crazy and not how NFC works in the rest of the world (although you may be asked to enter a PIN on random occasions when using a contactless credit card because the credit card has no other way of authenticating).

But what can signing a receipt gain you when using Apple Pay, they don't have a signature to compare to (unless you have to sign the back of your phone :p).

Hopefully this will just be a temporary glitch.
Score: 13 Votes (Like | Disagree)
wesk702 Avatar
139 months ago
I really hope this takes off big and becomes mainstream. It's just too easy to use and I actually enjoy spending my digital cash.










And AAPL....
Score: 7 Votes (Like | Disagree)
Dave00 Avatar
139 months ago

Fundamentally I still don't feel, long term this is the ideal payment solution for the masses for all things. It feels more like a short term, very limited gimmick that's never going to be total mass scale cash/card replacement.
Obviously, you haven't had your credit card hacked lately. We've had it twice in the last few weeks. Each time was from a merchant having their local machines hacked. This *does not happen* with Apple Pay. The number is unique to the sale. Ultimately, you don't lose anything, since transactions are refunded. But, you have to discover it, challenge it, wait for new cards to be mailed, and then change your credit card info on everything where that is stored.

For me, this is the one thing that is making me consider upgrading my 5S. I really don't need a bigger screen, but the ability to pay with a method more secure than taking out my credit card and usable even when I forget my wallet is a big draw.

Dave
Score: 5 Votes (Like | Disagree)
BMcCoy Avatar
139 months ago
Sometimes you're asked to sign on "big amount". I don't think it's for verification. I think it's fire the bank to have a confirmation that you spend a big amount and on purpose.

Indeed.
But what is a signature? How does writing your name down in any way prove that it was you that wrote it?!
This is a simple flaw in the signature philosophy, that permeates into every legal or financial document we sign.
It is entirely a representation of trust and proceedings, but cant be defended.

Biometrics are the future, and Apple Pay is on that path, thanks to the TouchID fingerprint.
Score: 4 Votes (Like | Disagree)
MacOG728893 Avatar
139 months ago
I live in LA and always watch the KTLA morning show. I was very surprised to see Eddy Cue on there, but ultimately, I am just happy to see the interest in this new payment method from the media.
Score: 4 Votes (Like | Disagree)
brownpaw Avatar
139 months ago
Loving ApplePay

As an American in Australia (with American bank accounts, and no-international-fee credit cards), I'm loving ApplePay. It works just fine with PayWave/PayPass, which are basically ubiquitous contactless payment solutions here. I use it all the time with no issues here.
Score: 4 Votes (Like | Disagree)