iPhone 6 Adoption Easily Outpacing iPhone 6 Plus

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Apple's iPhone 6 Plus may be the most talked about iPhone model due to its larger screen and bigger battery, but early adoption rate metrics (via Mashable), suggest more customers are choosing the smaller iPhone 6 over its bigger counterpart. How much of the difference is due to customer preference versus constrained supplies of the larger model is unknown, however.

According to ad impression data provided by Chitika, the adoption rate for the iPhone 6 is more than 7x higher than the iPhone 6 Plus. On the Monday following launch, the smaller iPhone accounted for 1.5 percent of North American web traffic, compared to 0.2 percent for the iPhone 6 Plus.

chitika-iphone6-6Plus
Mixpanel, which measures mobile app usage, reports similar results with the iPhone 6 reaching 2.72 percent of measured traffic and the iPhone 6 Plus trailing with 0.54 percent. Mobile analytics firm Fiksu provides a third set of mobile metrics that also suggest the iPhone 6 is more popular among launch day iPhone purchasers.

iphone 6 mixpanel
Chitika explains these results by suggesting that the iPhone 6 Plus may be less popular among consumers because it is niche product due to its larger screen size. Supply constraints also may be a factor, with the iPhone 6 Plus selling out quickly online and reportedly being available only in limited amounts this weekend in stores.

Top Rated Comments

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78 months ago
Yeah the first thing I thought with this is how many people got the 6 because the 6 Plus is sold out? Will definitely skew the numbers here until the inventory catches up.
Score: 16 Votes (Like | Disagree)
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78 months ago

Yeah the first thing I thought with this is how many people got the 6 because the 6 Plus is sold out? Will definitely skew the numbers here until the inventory catches up.


Yeah, I thought the same - it's difficult to sell more 6+ phones when there aren't any available anywhere!
Score: 13 Votes (Like | Disagree)
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78 months ago
It would only be relevant to run in a few months when supplies start to settle down to determine if this is due to restricted supply or preference....
Score: 12 Votes (Like | Disagree)
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78 months ago

And the iPhone users should never have to be "used" to them. The device fits into our life. That's now it should be. Forcing us to "get used" to a device is doing it backwards.


And Apple force you to buy their products? I don't think so...
Score: 9 Votes (Like | Disagree)
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78 months ago
i had the plus on order but i cancelled it after i saw it at the store for the very first time. i literally laughed out loud in the store because it just seemed silly and so huge to me. i knew it was gonna be big but i didnt expect it to be THAT huge. ill be fine with the reg. 6

my sis was like "how cool is that the new iPad Mini?"
Score: 9 Votes (Like | Disagree)
Avatar
78 months ago
Supplies

I think the article is underestimating the supply constraints. Suggesting the plus is a niche product is premature and shortsighted.
Score: 8 Votes (Like | Disagree)

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