Taco Bell today launched a newly updated Live Mas Taco Bell mobile app that's designed to allow Taco Bell diners to place and customize their orders ahead of their arrival at the restaurant. After downloading the app, those seeking a Cheesy Gordita Crunch, Doritos Locos Tacos Supreme, or other food item from Taco Bell can tap log in or start a session as a guest.
From there, tapping on the "Order" button will bring up a list of all the Taco Bell restaurants that are located nearby, and selecting one will bring up a store's individual menu. After selecting a location, scrolling downwards will provide a list of food options that have been organized into separate categories like Breakfast, Combos, Tacos, Burritos, and more.
Taco Bell(R) Mobile Ordering is Here. Customize. Order. Pay. All from the new app. Now you can easily select a local Taco Bell, customize your favorite items and pay for your order. No need to select a pick-up time. We make your food when you arrive because just-prepared food is the best. Then skip the in-store line like you own the place. Plus, reordering your favorites is as easy as a twist of the wrist.
Every food order contains customization options so that it can be prepared to a customer's specification. For example, with the Waffle, it comes with sausage, cheese, egg, and syrup, any of which can be removed. There's also an option to add extra of any ingredient, and there are options for add-ons like nacho cheese sauce, sour cream, onions, tomatoes, and more. While some options are free, many add an additional cost to an order.
According to Taco Bell, while an order can be placed ahead of time, it is not cooked until a customer arrives at the restaurant they selected and checks in, at which point the employees begin preparing the meal to ensure freshness. Mobile orderers will not need to stand in the Taco Bell line upon arrival, and will be called up to the mobile counter when their meal is ready. Payments are made in the app with a credit card.
The app has options to allow users to sign in to track their most recent orders, which makes re-ordering the same meal easy, and there are e-gift options that let customers send gift cards. Another helpful feature is the Nutritional Info, which lists the calorie content of all of Taco Bell's offerings.
Taco Bell has been working on adding mobile ordering capabilities to its app for several months now, with the first news of an updated app coming back in February. At that time, Taco Bell's mobile lead Jeff Jenkins said that mobile is becoming increasingly important to quick service restaurants. "If you can get 10 million people to download your app, you're putting a portal to Taco Bell in 10 million pockets," he said.