Hands-On First Impressions of Apple's New Payment Initiative, Apple Pay

Alongside the Apple Watch and iPhone 6, Apple today unveiled Apple Pay, its mobile payments initiative that allows users to pay for items either by waving their iPhone or Apple Watch at a checkout counter or by using Touch ID after clicking the Apple Pay button in an app like Uber. Following that event, Apple invited members of the press to try out the new payment service with the iPhone 6 and iPhone 6 Plus.

According to The Verge, the system worked "remarkably smooth" and was the "smoothest payment system" they've seen. They note that Touch ID adds a "real sense of security" and that the entire process is cohesive. However, they do wonder whether it'll work the same in the opening months of the service when retailers are adjusting to the process and the software is in early days.

The phone was loaded up with a handful of credit cards, and holding the top of the phone about an inch from the card reader with my thumb on the TouchID home button triggered a payment from the default card in about five to 10 seconds. If you want to use a different card, just leave your finger off the home button and you'll see a Passbook-style card stack at the bottom of the screen, which you can tap on to bring up the full list and pick the card you want. Then you just put your finger on the reader and you're good to go.

Slashgear agrees that the process is "pretty darn easy", noting that using the iPhone to pay for something is far more of a swift experience than pulling out a credit card, swiping it, and typing in a pin or signing a receipt. Users can add credit cards to Apple Pay by taking a photo of their card.
applepay


Setup involves either granting Apple Pay access to whatever existing credit card you have on file with iTunes or adding a second card: you can do that by taking a photo of the card itself. We've seen the same system used in Uber's app, among others, and generally it does a solid job of recognizing characters.

In an interview with ABC's David Muir, Tim Cook commented that Apple Pay is "incredibly safe" and that Apple is setting a high bar with Apple Pay. Cook went on to say that "it's the most secure thing out there" when told by Muir that some people's confidence in the company's security might be shaken after celebrities iCloud accounts were hacked.



Muir also asked Cook whether he thought Apple killed the credit card with the announcement of Apple Pay. Smiling, Cook replied that Apple "stuck a dagger in it". The Apple CEO finished his interview by noting that components from either the iPhone 6 or Apple Watch were built in 22 of the 50 states in America.

Apple Pay will roll out to 222,000 retail locations across the country. The service will launch next month as a part of iOS 8.

Related Roundups: Apple Watch Series 9, Apple Pay
Buyer's Guide: Apple Watch (Caution)

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

gmanist1000 Avatar
128 months ago
how so? I would avoid using it until Apple proven their security... with recent iCloud hack... I trust Apple even less... especially with all these private info...

iCloud wasn't hacked, their passwords were guessed.
Score: 32 Votes (Like | Disagree)
3282868 Avatar
128 months ago
I'm sure Jennifer Lawrence can't wait to get her credit card info into iCloud :p
Score: 14 Votes (Like | Disagree)
ptb42 Avatar
128 months ago
I'm sure Jennifer Lawrence can't wait to get her credit card info into iCloud :p

Your or her credit card info won't be in iCloud.

http://www.apple.com/iphone-6/apple-pay/

Every time you hand over your credit or debit card to pay, your card number and identity are visible. With Apple Pay, instead of using your actual credit and debit card numbers when you add your card, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element, a dedicated chip in iPhone. These numbers are never stored on Apple servers. And when you make a purchase, the Device Account Number alongside a transaction-specific dynamic security code is used to process your payment. So your actual credit or debit card numbers are never shared with merchants or transmitted with payment.
Score: 11 Votes (Like | Disagree)
McCool71 Avatar
128 months ago
the implementation is revolutionary

Maybe in the US.

I saw people use their phones (probably NFC or something similar) to pay for all kinds of things when I visited Japan in 2011. Don't know if it was only for smaller purchases though, but it surely made the queue and payment at newspaper stands, snack bars and such move at a pace I have never seen in the US.
Score: 5 Votes (Like | Disagree)
Chatter Avatar
128 months ago
how so? I would avoid using it until Apple proven their security... with recent iCloud hack... I trust Apple even less... especially with all these private info...

Totally understand but from what I have read, the celebs had lousy passwords. It doesnt matter what level of security Apple (or anyone) implements, if the user chooses a simple/easy password.
Score: 5 Votes (Like | Disagree)
gugy Avatar
128 months ago
I love this feature
Score: 5 Votes (Like | Disagree)