Apple Maintains Tablet Market Share Lead Despite iPad Sales Drop

Apple's recent earnings call revealed that iPad sales continue to decline, with the company shipping only 13.3 million iPads during the third fiscal quarter of 2014 (second calendar quarter), compared to 14.6 million in the year-ago quarter.

Despite the sales drop, Apple continues to be the world's leading tablet vendor, with a total 26.9 percent of the market, according to new numbers from research firm IDC. Samsung retains its number two spot with 8.5 million shipments and a 17.2 percent share, but both major companies have been losing significant ground to companies putting out more affordable tablet devices.

idctablets1

Worldwide tablet shipments in 2Q14 in millions of units (Source: IDC)

Lenovo, for example, saw its share of the tablet market rise from 3.3 percent to 4.9 percent, a 64.7 percent jump. ASUS saw 13.1 percent growth, and the "Others" category, which is comprised of vendors not quite in the top five list, has jumped from a 37 percent share to a 44.4 percent share, an increase of 33.4 percent.

Overall, the worldwide tablet market has grown 11 percent year-over-year, with total tablet shipments of 49.3 million, up from 44.4 million in 2013.

idctablets2

Apple's iPad shipments (red) and share of worldwide tablet shipments (blue) for 2Q11–2Q14 (Source: IDC)

As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles," said Jean Philippe Bouchard, IDC Research Director for Tablets. "We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market."

To date, Apple has sold 225 million iPads and according to Tim Cook, the company isn't worried about declining sales. Cook noted the tablet category is still "in its infancy," and Apple is planning to bring "significant innovation" to the iPad in the future.

iPad sales will likely pick up later this year with the introduction of a second-generation iPad Air and a second-generation Retina iPad mini. Both tablets are expected to include upgraded processors and Touch ID integration. Apple is also expanding its presence in the enterprise tablet market with a new partnership with IBM.

Top Rated Comments

farewelwilliams Avatar
111 months ago
Samsung finally confesses "we accidentally copied Apple's sales drop. sorry about that guys"
Score: 11 Votes (Like | Disagree)
diddl14 Avatar
111 months ago
umm Others has 37% of the market, I wouldn't say Apple is leading.

I googled it, there is no "Others Inc." must be a typo..
Score: 9 Votes (Like | Disagree)
kdarling Avatar
111 months ago
In before "Apple reports sold, Samsung (and others) report shipped".
For their press releases, Apple quotes quantity shipped.

Samsung doesn't usually report quantity at all, except when they hit major marks.

These numbers do not represent a decline in "sales." They represent an increase in sales, but a decline in the growth of sales. Please get the journalism right. Thx.
The article clearly points out that it was a decline in sales YoY.

"(Apple) shipping only 13.3 million iPads (...), compared to 14.6 million in the year-ago quarter."

Part of the fallout of the Apple/Samsung trial included the real number of tablets Samsung sold, not the numbers they reported to IDC. (Which IDC lapped up.)
1. Samsung doesn't report to IDC. IDC does their own research.

2. The trial numbers were for US sales only, which were a fraction of the world sales Samsung had reported. Sloppy bloggers mixed them up.

3. Apple themselves quote IDC all the time. In fact, just the other day during the last earnings call, Tim Cook quoted IDC:

"iPad sales met our expectations but we realized they didn’t meet many of yours.

"Our sales were gated in-part by a reduction in channel inventory and in-part by market softness in certain parts of the world.

"For example IDC’s latest estimate indicates a 5% overall decline in the U.S. tablet market, as well as a decline in the Western European tablet market in the June quarter."

- Tim Cook F3Q 2014 call
Basically he gave the same reasons for lower sales that Samsung had recently mentioned, except one half of Samsung's revenue drop was solely due to stronger Korean currency, so the exchange rate made their revenue amount look smaller.
Score: 6 Votes (Like | Disagree)
iolinux333 Avatar
111 months ago
With the new Galaxy tab s things may get even worse for IPad.As amoled screen is zilion times superior over Ipad's.:(

Are you serious? After a year they fade, turn yellow, and burn in all over the place.
Score: 5 Votes (Like | Disagree)
elgrecomac Avatar
111 months ago
I know of no one who owns an Android pad

If I take into account all of my friends, family, business associates I know of no one, zero, zilch, nada who own an android based pad. Phones, yes, pads, no.

So who in the hell own those POS?
Score: 4 Votes (Like | Disagree)
Hastings101 Avatar
111 months ago
I googled it, there is no "Others Inc." must be a typo..

MacRumors really needs to do something about their fact checking process. This place is going to the dogs
Score: 4 Votes (Like | Disagree)

Popular Stories

iOS 16

iOS 16.3 Now Available for Your iPhone With These 4 New Features

Friday February 3, 2023 1:13 pm PST by
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes. Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
HomePod 2 White and Midnight Feature Purple Blue

Apple Explains Why HomePod Was Released Again, Wi-Fi 4 Limitation, and More

Thursday February 2, 2023 7:57 am PST by
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker. Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple Silicon Teal Feature

The Next Big Apple Silicon Device May Not Be a Mac or iPad

Wednesday February 1, 2023 3:57 am PST by
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports. The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
iOS 16

Apple Preparing iOS 16.3.1 Update for iPhone as Wait for iOS 16.4 Beta Continues

Thursday February 2, 2023 6:41 am PST by
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February. The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
General iOS 16 Feature Yellow

Five New iOS Features Coming to Your iPhone Later This Year

Tuesday January 31, 2023 11:58 am PST by
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year. Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
Apple Pay Later Quick Green Feature

Apple Pay Later Launching 'Soon'

Thursday February 2, 2023 2:10 pm PST by
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023. Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said. Apple Pay Later was first previewed at the...
webkit vs chromium feature

Google Working on Browser for iOS That Would Break Apple's App Store Rules

Saturday February 4, 2023 1:30 am PST by
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports. The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process. Apple's App Store rules dictate...