Apple Maintains Tablet Market Share Lead Despite iPad Sales Drop

Apple's recent earnings call revealed that iPad sales continue to decline, with the company shipping only 13.3 million iPads during the third fiscal quarter of 2014 (second calendar quarter), compared to 14.6 million in the year-ago quarter.

Despite the sales drop, Apple continues to be the world's leading tablet vendor, with a total 26.9 percent of the market, according to new numbers from research firm IDC. Samsung retains its number two spot with 8.5 million shipments and a 17.2 percent share, but both major companies have been losing significant ground to companies putting out more affordable tablet devices.

idctablets1

Worldwide tablet shipments in 2Q14 in millions of units (Source: IDC)

Lenovo, for example, saw its share of the tablet market rise from 3.3 percent to 4.9 percent, a 64.7 percent jump. ASUS saw 13.1 percent growth, and the "Others" category, which is comprised of vendors not quite in the top five list, has jumped from a 37 percent share to a 44.4 percent share, an increase of 33.4 percent.

Overall, the worldwide tablet market has grown 11 percent year-over-year, with total tablet shipments of 49.3 million, up from 44.4 million in 2013.

idctablets2

Apple's iPad shipments (red) and share of worldwide tablet shipments (blue) for 2Q11–2Q14 (Source: IDC)

As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles," said Jean Philippe Bouchard, IDC Research Director for Tablets. "We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market."

To date, Apple has sold 225 million iPads and according to Tim Cook, the company isn't worried about declining sales. Cook noted the tablet category is still "in its infancy," and Apple is planning to bring "significant innovation" to the iPad in the future.

iPad sales will likely pick up later this year with the introduction of a second-generation iPad Air and a second-generation Retina iPad mini. Both tablets are expected to include upgraded processors and Touch ID integration. Apple is also expanding its presence in the enterprise tablet market with a new partnership with IBM.

Top Rated Comments

farewelwilliams Avatar
94 months ago
Samsung finally confesses "we accidentally copied Apple's sales drop. sorry about that guys"
Score: 11 Votes (Like | Disagree)
diddl14 Avatar
94 months ago
umm Others has 37% of the market, I wouldn't say Apple is leading.

I googled it, there is no "Others Inc." must be a typo..
Score: 9 Votes (Like | Disagree)
kdarling Avatar
94 months ago
In before "Apple reports sold, Samsung (and others) report shipped".
For their press releases, Apple quotes quantity shipped.

Samsung doesn't usually report quantity at all, except when they hit major marks.

These numbers do not represent a decline in "sales." They represent an increase in sales, but a decline in the growth of sales. Please get the journalism right. Thx.
The article clearly points out that it was a decline in sales YoY.

"(Apple) shipping only 13.3 million iPads (...), compared to 14.6 million in the year-ago quarter."

Part of the fallout of the Apple/Samsung trial included the real number of tablets Samsung sold, not the numbers they reported to IDC. (Which IDC lapped up.)
1. Samsung doesn't report to IDC. IDC does their own research.

2. The trial numbers were for US sales only, which were a fraction of the world sales Samsung had reported. Sloppy bloggers mixed them up.

3. Apple themselves quote IDC all the time. In fact, just the other day during the last earnings call, Tim Cook quoted IDC:

"iPad sales met our expectations but we realized they didn’t meet many of yours.

"Our sales were gated in-part by a reduction in channel inventory and in-part by market softness in certain parts of the world.

"For example IDC’s latest estimate indicates a 5% overall decline in the U.S. tablet market, as well as a decline in the Western European tablet market in the June quarter."

- Tim Cook F3Q 2014 call
Basically he gave the same reasons for lower sales that Samsung had recently mentioned, except one half of Samsung's revenue drop was solely due to stronger Korean currency, so the exchange rate made their revenue amount look smaller.
Score: 6 Votes (Like | Disagree)
iolinux333 Avatar
94 months ago
With the new Galaxy tab s things may get even worse for IPad.As amoled screen is zilion times superior over Ipad's.:(

Are you serious? After a year they fade, turn yellow, and burn in all over the place.
Score: 5 Votes (Like | Disagree)
elgrecomac Avatar
94 months ago
I know of no one who owns an Android pad

If I take into account all of my friends, family, business associates I know of no one, zero, zilch, nada who own an android based pad. Phones, yes, pads, no.

So who in the hell own those POS?
Score: 4 Votes (Like | Disagree)
Hastings101 Avatar
94 months ago
I googled it, there is no "Others Inc." must be a typo..

MacRumors really needs to do something about their fact checking process. This place is going to the dogs
Score: 4 Votes (Like | Disagree)

Top Stories

m1x mac mini screen feature

High-End 'M1X' Mac Mini With New Design and Additional Ports Expected to Launch in the 'Next Several Months'

Sunday August 22, 2021 5:59 am PDT by
Apple can be expected to launch an updated high-end Mac mini with a new design and a faster "M1X" Apple silicon processor in the "next several months," Bloomberg's Mark Gurman reports. In the latest publication of his Power On newsletter, Gurman writes that a new high-end Mac mini, which has previously been reported to feature a new design with additional ports, can be expected to replace...
mac scanner permission error

Apple Says Fix Planned for 'You Do Not Have Permission to Open the Application' Error When Using a Scanner on Mac

Saturday August 14, 2021 6:15 am PDT by
In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System Preferences. A screenshot of the error message from the HP Support Community When attempting to use a scanner with a Mac, Apple said users might get an...
iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
macbookpro13large

macOS Big Sur Update Bricking Some Older MacBook Pro Models

Sunday November 15, 2020 5:33 am PST by
A large number of late 2013 and mid 2014 13-inch MacBook Pro owners are reporting that the macOS Big Sur update is bricking their machines. A MacRumors forum thread contains a significant number of users reporting the issue, and similar problems are being reported across Reddit and the Apple Support Communities, suggesting the problem is widespread. Users are reporting that during the...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
General YouTube Feature 1

YouTube Premium and Music Surpass 50 Million Subscribers

Friday September 3, 2021 2:19 am PDT by
YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen. YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...