Apple Maintains Tablet Market Share Lead Despite iPad Sales Drop

Apple's recent earnings call revealed that iPad sales continue to decline, with the company shipping only 13.3 million iPads during the third fiscal quarter of 2014 (second calendar quarter), compared to 14.6 million in the year-ago quarter.

Despite the sales drop, Apple continues to be the world's leading tablet vendor, with a total 26.9 percent of the market, according to new numbers from research firm IDC. Samsung retains its number two spot with 8.5 million shipments and a 17.2 percent share, but both major companies have been losing significant ground to companies putting out more affordable tablet devices.

idctablets1

Worldwide tablet shipments in 2Q14 in millions of units (Source: IDC)

Lenovo, for example, saw its share of the tablet market rise from 3.3 percent to 4.9 percent, a 64.7 percent jump. ASUS saw 13.1 percent growth, and the "Others" category, which is comprised of vendors not quite in the top five list, has jumped from a 37 percent share to a 44.4 percent share, an increase of 33.4 percent.

Overall, the worldwide tablet market has grown 11 percent year-over-year, with total tablet shipments of 49.3 million, up from 44.4 million in 2013.

idctablets2

Apple's iPad shipments (red) and share of worldwide tablet shipments (blue) for 2Q11–2Q14 (Source: IDC)

As we indicated last quarter, the market is still being impacted by the rise of large-screen smartphones and longer than anticipated ownership cycles," said Jean Philippe Bouchard, IDC Research Director for Tablets. "We can also attribute the market deceleration to slow commercial adoption of tablets. Despite this trend, we believe that stronger commercial demand for tablets in the second half of 2014 will help the market grow and that we will see more enterprise-specific offerings, as illustrated by the Apple and IBM partnership, come to market."

To date, Apple has sold 225 million iPads and according to Tim Cook, the company isn't worried about declining sales. Cook noted the tablet category is still "in its infancy," and Apple is planning to bring "significant innovation" to the iPad in the future.

iPad sales will likely pick up later this year with the introduction of a second-generation iPad Air and a second-generation Retina iPad mini. Both tablets are expected to include upgraded processors and Touch ID integration. Apple is also expanding its presence in the enterprise tablet market with a new partnership with IBM.

Top Rated Comments

(View all)
Avatar
82 months ago
Samsung finally confesses "we accidentally copied Apple's sales drop. sorry about that guys"
Score: 11 Votes (Like | Disagree)
Avatar
82 months ago

umm Others has 37% of the market, I wouldn't say Apple is leading.


I googled it, there is no "Others Inc." must be a typo..
Score: 9 Votes (Like | Disagree)
Avatar
82 months ago

In before "Apple reports sold, Samsung (and others) report shipped".

For their press releases, Apple quotes quantity shipped.

Samsung doesn't usually report quantity at all, except when they hit major marks.

These numbers do not represent a decline in "sales." They represent an increase in sales, but a decline in the growth of sales. Please get the journalism right. Thx.

The article clearly points out that it was a decline in sales YoY.

"(Apple) shipping only 13.3 million iPads (...), compared to 14.6 million in the year-ago quarter."

Part of the fallout of the Apple/Samsung trial included the real number of tablets Samsung sold, not the numbers they reported to IDC. (Which IDC lapped up.)

1. Samsung doesn't report to IDC. IDC does their own research.

2. The trial numbers were for US sales only, which were a fraction of the world sales Samsung had reported. Sloppy bloggers mixed them up.

3. Apple themselves quote IDC all the time. In fact, just the other day during the last earnings call, Tim Cook quoted IDC:

"iPad sales met our expectations but we realized they didn’t meet many of yours.

"Our sales were gated in-part by a reduction in channel inventory and in-part by market softness in certain parts of the world.

"For example IDC’s latest estimate indicates a 5% overall decline in the U.S. tablet market, as well as a decline in the Western European tablet market in the June quarter."

- Tim Cook F3Q 2014 call

Basically he gave the same reasons for lower sales that Samsung had recently mentioned, except one half of Samsung's revenue drop was solely due to stronger Korean currency, so the exchange rate made their revenue amount look smaller.
Score: 6 Votes (Like | Disagree)
Avatar
82 months ago

With the new Galaxy tab s things may get even worse for IPad.As amoled screen is zilion times superior over Ipad's.:(


Are you serious? After a year they fade, turn yellow, and burn in all over the place.
Score: 5 Votes (Like | Disagree)
Avatar
82 months ago
I know of no one who owns an Android pad

If I take into account all of my friends, family, business associates I know of no one, zero, zilch, nada who own an android based pad. Phones, yes, pads, no.

So who in the hell own those POS?
Score: 4 Votes (Like | Disagree)
Avatar
82 months ago

I googled it, there is no "Others Inc." must be a typo..


MacRumors really needs to do something about their fact checking process. This place is going to the dogs
Score: 4 Votes (Like | Disagree)

Top Stories

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Gold Version of iPhone 12 Pro Apparently Has a More Fingerprint Resistant Stainless Steel Frame

Tuesday October 20, 2020 11:56 am PDT by
iPhone 12 Pro reviews hit the web today, and one of the more interesting tidbits came from TechCrunch's Matthew Panzarino, who revealed that the Gold version of the device apparently has a more fingerprint resistant coating applied to the stainless steel frame. From his review:Most of the iPhone 12 Pro finishes still use a physical vapor deposition process for edge coating. But the new gold...

Photographer Austin Mann Tests the iPhone 12 Pro's Camera

Wednesday October 21, 2020 4:14 am PDT by
Travel photographer Austin Mann usually performs an in-depth review of new iPhone models to test their camera performance in real-world scenarios. To test Apple's new iPhone 12 Pro, Mann traveled to Glacier National Park, Montana. Mann focused on some of the biggest camera upgrades with the iPhone 12 Pro, including the upgraded Wide lens, Ultra Wide Night mode, and LiDAR autofocus, across a...

iPhone 12 Pro Max Has Smaller 3,687 mAh Battery According to Regulatory Filing

Tuesday October 20, 2020 8:48 pm PDT by
Apple's new iPhone 12 Pro Max is equipped with a 3,687 mAh battery, which is around 7% less capacity than the 3,969 mAh battery in the iPhone 11 Pro Max, according to a regulatory filing published by TENAA, the Chinese equivalent of the FCC. The regulatory filing, spotted by MacRumors, also lists the iPhone 12 Pro Max with 6GB of RAM as seen in benchmark results last week. Apple has filed ...

5G Drains iPhone 12 Battery 20% Faster Than 4G in Benchmark

Wednesday October 21, 2020 3:17 am PDT by
After the first reviews for the iPhone 12 and iPhone 12 Pro emerged yesterday, a new report by Tom's Guide reveals the extent of battery life reductions when using 5G. The report outlines a test wherein the iPhone surfs the web continuously at 150 nits of screen brightness, launching a new site every 30 seconds until the battery drains. Interestingly, the test was run on an iPhone 12 and...

Hands-On With Apple's iPhone 12 and 12 Pro MagSafe Cases

Tuesday October 20, 2020 1:33 pm PDT by
Apple's iPhone 12 and 12 Pro are launching this Friday, and ahead of that release date, Apple is shipping out various accessories like the MagSafe charger and MagSafe cases. Yesterday we took a look at the MagSafe charger, and today our MagSafe case came in the mail, so we thought we'd take another look at the charger to see how it works with the case and just how strong the case magnets are. S ...

Reliable Leaker Suggests AirTags 'Coming Soon' in Two Different Sizes

Tuesday October 20, 2020 1:53 am PDT by
Apple's rumored AirTags Bluetooth tracking devices could launch imminently and will be available in two size options, based on new tweets from cryptic-but-reliable leaker L0vetodream. In typical enigmatic style, the leaker first tweeted this morning that a "big one" and a "small one" are "coming soon," but withheld what they were referring to. However that was followed an hour later with the ...