Apple Launches New 16GB iPod Touch for $199, Drops 32/64GB Models to $249/$299 - MacRumors
Skip to Content

Apple Launches New 16GB iPod Touch for $199, Drops 32/64GB Models to $249/$299

Following our report from earlier today, Apple has launched its new entry-level 16 GB fifth-generation iPod touch, while also cutting the price on the current 32/64 GB iPod touch, offering them for $249 and $299, respectively. The new iPod touch is available in six different colors with a rear camera and a lower price tag of $199.

ipod-touch-16gb
The 16 GB model now offers the same features as the larger capacity models, although the Loop wrist strap is sold separately on the 16 GB model and included with 32 and 64 GB models.

The fifth-generation iPod touch originally debuted in October of 2012 with a $299 price tag, but Apple expanded the lineup with a lower-cost, silver-only 16GB model that shipped without a rear camera and lower price point of $229. This new $199 16GB model replaces the $229 model in Apple's iPod touch lineup.

Update: Apple has issued a press release announcing the update.

Related Forum: iPod touch and iPod

Popular Stories

apple back to school sans airpods 2

Apple's 2026 Back to School Offer is Coming Soon

Sunday July 12, 2026 7:29 am PDT by
Apple's stores will be rolling out Back to School marketing materials this week, according to Bloomberg's Mark Gurman. This suggests that the offer will begin in the U.S. in the next few days. Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. The Back to School offer is in...
Waze logo

5 New Waze Features Rolling Out Now: Here Are All the Details

Monday July 13, 2026 3:42 am PDT by
Google today announced that Waze is getting a handful of new features, including some Gemini-powered personalization enhancements for Conversational Reporting. Conversational Reporting already uses Gemini when users report traffic incidents like slowdowns, but now you can use it to suggest map updates like road closures or outdated addresses. Saying something like "The road is closed here"...
Mac Pro Feature Teal

Apple's M7 Ultra Chip Designed to Match a 2019 Mac Pro Feat

Sunday July 12, 2026 8:53 am PDT by
Apple's M7 Ultra chip coming in 2028 is designed to support up to 1.5TB of unified memory, according to Bloomberg's Mark Gurman. However, whether such a configuration is offered may depend on the state of the ongoing memory chip shortage. In 2019, Apple released an Intel-based Mac Pro with up to 1.5TB RAM....

Top Rated Comments

AngerDanger Avatar
157 months ago
We took the same two-year-old iPod and decided to sell it at a lower price—a price redesigned from the ground up.

Score: 142 Votes (Like | Disagree)
157 months ago
Hopefully this sets a precedent whereby storage doubling is $50, and not $100 (which is obscene, frankly).
Score: 42 Votes (Like | Disagree)
iMcLovin Avatar
157 months ago
Is this apples amazing product plan this year? just barf out the pretty much same products they´ve had with slight modifications for a lower price. It´s ALL they released this year: MB air with less than 10% speed increase, iphone 5c 16gb model, a crappy iMac model, and now a slightly modified ipod touch....talk about riding on old waves.

Yawn...
Score: 19 Votes (Like | Disagree)
sshambles Avatar
157 months ago
Well that escalated quickly...
Score: 16 Votes (Like | Disagree)
pgiguere1 Avatar
157 months ago
Now for the iPhone 6 to be:

32 @ $199
64 @ $249
128 @ $300
An extra 64GB of storage for $51? Good luck with that.

We'd be lucky enough to have
32 @ $199
64 @ $299
128 @ $399
which is probably already too optimistic
Score: 15 Votes (Like | Disagree)
157 months ago
no loop for the 16gb model

What??? They can't even include the loop for the 16gb model, and this has to be bought separately? Seriously, how many cents does that look cost to be manufactured?
Score: 14 Votes (Like | Disagree)