Apple Launches New 16GB iPod Touch for $199, Drops 32/64GB Models to $249/$299

Following our report from earlier today, Apple has launched its new entry-level 16 GB fifth-generation iPod touch, while also cutting the price on the current 32/64 GB iPod touch, offering them for $249 and $299, respectively. The new iPod touch is available in six different colors with a rear camera and a lower price tag of $199.

ipod-touch-16gb
The 16 GB model now offers the same features as the larger capacity models, although the Loop wrist strap is sold separately on the 16 GB model and included with 32 and 64 GB models.

The fifth-generation iPod touch originally debuted in October of 2012 with a $299 price tag, but Apple expanded the lineup with a lower-cost, silver-only 16GB model that shipped without a rear camera and lower price point of $229. This new $199 16GB model replaces the $229 model in Apple's iPod touch lineup.

Update: Apple has issued a press release announcing the update.

Related Forum: iPod touch and iPod

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Top Rated Comments

AngerDanger Avatar
130 months ago
We took the same two-year-old iPod and decided to sell it at a lower price—a price redesigned from the ground up.

Score: 142 Votes (Like | Disagree)
DTphonehome Avatar
130 months ago
Hopefully this sets a precedent whereby storage doubling is $50, and not $100 (which is obscene, frankly).
Score: 42 Votes (Like | Disagree)
iMcLovin Avatar
130 months ago
Is this apples amazing product plan this year? just barf out the pretty much same products they´ve had with slight modifications for a lower price. It´s ALL they released this year: MB air with less than 10% speed increase, iphone 5c 16gb model, a crappy iMac model, and now a slightly modified ipod touch....talk about riding on old waves.

Yawn...
Score: 19 Votes (Like | Disagree)
sshambles Avatar
130 months ago
Well that escalated quickly...
Score: 16 Votes (Like | Disagree)
pgiguere1 Avatar
130 months ago
Now for the iPhone 6 to be:

32 @ $199
64 @ $249
128 @ $300
An extra 64GB of storage for $51? Good luck with that.

We'd be lucky enough to have
32 @ $199
64 @ $299
128 @ $399
which is probably already too optimistic
Score: 15 Votes (Like | Disagree)
joeyboy76 Avatar
130 months ago
no loop for the 16gb model

What??? They can't even include the loop for the 16gb model, and this has to be bought separately? Seriously, how many cents does that look cost to be manufactured?
Score: 14 Votes (Like | Disagree)