On the same day it launched a new entry-level iMac model, Apple also used the downtime to adjust the prices on other hardware in some European markets. The price cuts we've noticed affect European models of the Mac mini, the European Apple TV and iMac models in the UK.
Pricing on the Mac mini dropped between €30 and €60, depending on the country and model. Most European stores are now offering the entry-level Mac Mini for €619 with the quad-core and OS X server models selling for €819 and €1019, respectively, although some euro countries such as Germany are showing slightly lower pricing of €599/€799/€999. In the UK, the entry-level Mac Mini remains the same at £499, with price drops between €30 and €50 being applied to the quad-core and server models.
Apple also cut the prices on the Apple TV in Europe, reducing the cost by €10/£20. The once €109/£99 media streaming device is now available for €99/£79 throughout most of Apple's European stores. While Europe saw a reduction, the Apple TV price remains the same in the US at $99.
Along with the new entry-level 21.5-inch iMac, Apple UK also lowered the cost of existing iMac models. The existing 21.5-inch models were lowered by £100, while the 27-inch models saw similar reductions of £150. The reduction appears to limited only to the UK with most of Europe and the US still selling the iMac at its original pricing.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Apples getting rid of inventory. Mac Mini = Dead.
... they have said before every single Mac Mini update since it was launched.
I don't know where this idea keeps coming from. It's a popular enough model, it fills an important role, and this thinning of inventory occurs in all Apple's product lines before an update. Why should this be any different?
