Longtime GPS navigation leader Garmin is expanding its app portfolio with its newly-announced navigation title, Viago. The maps company hopes to compete with free navigation apps such as Apple Maps by offering Viago with an affordable price tag and a robust set of core navigation features.
Viago sets itself apart from the competition with a set of standard navigation features that are not usually available in free apps, such as lane assist, speed limit display, weather information, photo-realistic junction views and more. Customers who want more than these base features can opt to purchase advanced options a la carte via in-app purchases. Additional paid features include real-time traffic with automatic rerouting, urban navigation with public transportation, downloadable maps and more.
“Garmin víago offers the best navigation technology available from Garmin, helping drivers to reduce stress and save time on the road,” said Joern Watzke, vice president world-wide mobile business at Garmin Wuerzburg GmbH. ”The comprehensive feature set goes far beyond simple turn-by-turn directions and assists drivers like no other navigation app. Premium in app purchase options allow users to fully customize their navigation experience and only choose the features they want.“
The app also features Garmin Real Directions (in-app purchase), which allows the driver to receive descriptive driving directions that include notable landmarks, traffic signs and traffic light status that make it easier to drive an unfamiliar route. Viago also is compatible with Garmin HUD, a standalone Bluetooth device that projects driving directions into the driver's line of sight using a transparent film on the car windshield or an attached reflector lens.
Garmin Viago [Direct Link] is available now at a launch price of $0.99 (normally $1.99) until July 13, 2014. In-app purchase packages range from $4.99 to $19.99 with Maps to Go and Traffic Live now discounted 50 percent during this promotional period.