Apple Retail Announces 2014 Summer Filmmaking, iBooks Author Camps for Kids

As it has done in prior years, Apple will once again be offering free summer camps for kids 8 to 12 at its retail stores, with this year's sessions focusing on filmmaking with iMovie and interactive storytelling with iBooks Author. The classes will run for three days with each class going for 90 minutes.

apple_camp_2014
The iMovie workshops will provide lessons on filmmaking with iMovie on the Mac and creating an original soundtrack in GarageBand for iPad. Meanwhile, the iBooks classes will teach kids how to draw illustrations using an iPad and how to add sound effects as well as Multi-Touch features using iBooks Author for Mac. The third day of each camp will also end with an Apple Camp Showcase so campers can share their finished projects.

The first sessions begin in mid-July and go through early August. While some stores have already filled their slots for both workshops, others have many spots remaining.

Interested parents can register for sessions on Apple's U.S. and Canadian retail websites, while parents in China, France, Hong Kong, Italy, Japan, the Netherlands, Spain, Switzerland, and the United Kingdom can register to be notified when registration opens in their countries. Apple Camp sessions for Australia's Apple Retail Stores will return in 2015.

Top Rated Comments

Chupa Chupa Avatar
107 months ago
I really really REALLY hate this.

By all means teach young people how to use technology and computers and be creative using software on those device.

That is great, amazing and fully encouraged.

For one company to basically iBrainwash and use it basically as a PR marketing tool, in a attempt to show kids what can be done on THEIR brand of computers only should not be allowed.

Concept is great in general, but shame on Apple for targeting children for their own long term ends.

Children should be taught and shown EVERYTHING to fully educate them and show them what's out there across the whole world of computing/tech. Not just 1 brand of goods.

Shameful.
Shameful? Please get off your soapbox.

1) No one is forcing parents to enroll their kids. I doubt many parents in a PC home are going to sign kids up to learn a new skill on a Mac. Parents understand once a kid learns something and likes it they want to do it again, but w/o a Mac at home, not possible. Result: whiny kid. But that is the parent's responsibility. You act like Apple is kidnapping these kids and holding them hostage until the parents buy a Mac.

Here is what is really going on: The parents likely already own a Mac and want Apple to teach their kid how to use it b/c they can't.

2) Microsoft has retail stores too -- do they offer a program? I don't know myself, but its their option to compete.

3) Every city has dozens of options for computer camps, AV camps, etc. Most use EITHER Mac or PC to teach kids. If a parent wants a PC environment, it's available.

4) Every secondary school (system) that has computers mostly uses either Mac or PC, not both. That's not a crass company trying to hook kids on their OS, it's a education facility that understands its budget and time doesn't allow to teach school kids two OSes. When they get to HS they can "branch out" if they want.

5) What difference does it make if kids learn a new skill on a Mac OR a PC? It's a new skill and usually it's transferable in some way.
Score: 12 Votes (Like | Disagree)
keysofanxiety Avatar
107 months ago
I really really REALLY hate this.

By all means teach young people how to use technology and computers and be creative using software on those device.

That is great, amazing and fully encouraged.

For one company to basically iBrainwash and use it basically as a PR marketing tool, in a attempt to show kids what can be done on THEIR brand of computers only should not be allowed.

Concept is great in general, but shame on Apple for targeting children for their own long term ends.

Children should be taught and shown EVERYTHING to fully educate them and show them what's out there across the whole world of computing/tech. Not just 1 brand of goods.

Shameful.
Oh yeah, they should demo on Microsoft/Android tablets as well, and Windows 8. That'll be a fun experience for the young'uns. :rolleyes:

"Hey, don't try to drag that window with your finger on the touchscreen! What are you, stupid? Use a mouse instead, that's what it's optimised for."

"Don't worry about the bluescreening and the 'sad face' -- just be patient! Right, now, who knows how to diagnose the error 0x00000076?"

"Oops, don't download that Android app. It's malware."

"Okay, so this is your Internet browser, which is called 'Internet Explorer'. You use it to download Firefox or Chrome."


Not to mention the time, effort and money that goes into doing these things. Why on Earth should Apple pay to teach kids on other products? If it was a government scheme, I'd understand, but I think you're potentially overreacting.
Score: 6 Votes (Like | Disagree)
RobertMartens Avatar
107 months ago
I really really REALLY hate this.

By all means teach young people how to use technology and computers and be creative using software on those device.

That is great, amazing and fully encouraged.

For one company to basically iBrainwash and use it basically as a PR marketing tool, in a attempt to show kids what can be done on THEIR brand of computers only should not be allowed.

Concept is great in general, but shame on Apple for targeting children for their own long term ends.

Children should be taught and shown EVERYTHING to fully educate them and show them what's out there across the whole world of computing/tech. Not just 1 brand of goods.

Shameful.
You are retarded, ok ok let me rephrase that, you're idea needs a little more thought.

Oh man you are just pulling our strings and pushing our buttons

After 4500 posts I expect more from you
Score: 4 Votes (Like | Disagree)
fermat-au Avatar
107 months ago
Get them in to the cult of Apple young. It is call indoctrination.
Score: 4 Votes (Like | Disagree)
rhoydotp Avatar
107 months ago

Besides, I'm far more concerned about the parents who send their kids to this sort of "let's turn them into consumers before they even earn their own money" camp than the kids themselves. I'm also concerned about any grown adult who doesn't have the judgement to see through this sort of indoctrination.

indoctrination?! wtf!

I registered my son because he was interested in photography and now video editing I do with my GoPro ...

oh, thank you for your concern and please go back to the cave you came from!
Score: 3 Votes (Like | Disagree)
phillipduran Avatar
107 months ago
I wanna go!

free summer camps for kids 8 to 12
awwww. :(

----------

I really really REALLY hate this.

By all means teach young people how to use technology and computers and be creative using software on those device.

That is great, amazing and fully encouraged.

For one company to basically iBrainwash and use it basically as a PR marketing tool, in a attempt to show kids what can be done on THEIR brand of computers only should not be allowed.

Concept is great in general, but shame on Apple for targeting children for their own long term ends.

Children should be taught and shown EVERYTHING to fully educate them and show them what's out there across the whole world of computing/tech. Not just 1 brand of goods.

Shameful.
Not sure if serious or joking.

Parents are free to round there kids out as much as they want. Do the Apple camp one day and Microsoft one the next. No problem here.

Would it be a problem if a parent signed their kids up for baseball and didn't also sign them up for football, swimming, tennis, golf, hockey . . . I'm not so sure your argument has any merit at all.
Score: 2 Votes (Like | Disagree)

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