Covered Banners on Upper Floors of Moscone at WWDC 2014

Apple's WWDC Keynote kicks off tomorrow, and while we've posted about iOS 8 banners and OS X 10.10 banners, there are also covered banners on the upper floors of Moscone that we neglected to point out.

Appleinsider points out the existence of the covered banners, but only were able to get poor quality shots from afar.

In the two levels above, Apple has additional banners, but they're still covered up. While the floors aren't accessible to outsiders (or even registered attendees yet), is has been possible to catch a sneak peak in previous years by trespassing on the top floor of the Fifth and Mission parking garage, which is technically closed.

TheVerge, however, was able to get a peek of one in their WWDC photo gallery.

banners
Covered banners aren't unusual at WWDC, and will show technologies and features that are introduced in the Monday keynote address. We already know Apple will be featuring iOS 8 and Mac OS X 10.10 at the show.

Apple is offering a live video stream of the Keynote on Monday. We'll have live text and photo updates here on MacRumors, as well as live Twitter updates at MacRumorsLive.

Sign up for our newsletter to keep up with Apple news and rumors.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...

Top Rated Comments

Menopause Avatar
150 months ago
Appleinsider points out the existence of the covered banners, but only were able to get poor quality shots from afar.
But ofcourse. The First Theorem of Internet Rumors states that all legit leaks must be shot in poor quality.
Score: 8 Votes (Like | Disagree)
porky Avatar
150 months ago
If this will be another year without a new Aperture, I will cry.
Score: 6 Votes (Like | Disagree)
NT1440 Avatar
150 months ago
Interesting that they're still covered up and we are less than 24 hours from the event.

Apple want to keep this secret.

iWatch or iPhone 6? You never know. Not long to find out.

Not to damper the mood (personally this is my christmas, but I get a whole week of session videos to really see what Apple is doing) but it's not unusual for Apple to keep banners covered until the end of a keynote.
Score: 6 Votes (Like | Disagree)
racer1441 Avatar
150 months ago
HealthBook

God, I hope not. I have taken dumps I was more interested in than tracking my health on a phone or watch.
Score: 5 Votes (Like | Disagree)
nfl46 Avatar
150 months ago
It probably has the name of 10.10 on them.
Score: 5 Votes (Like | Disagree)
BMcCoy Avatar
150 months ago
HealthBook
Score: 5 Votes (Like | Disagree)