Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
iOS 13 & watchOS 6 Now Available
Apple Applies for '.apple' Domain Name Suffix
As noted by the Associated Press, the Internet Corporation for Assigned Names and Numbers (ICANN) has published a list of nearly 2,000 applications it has received as part of an expansion of the domain naming system that is planned to add new suffixes, including some based on brands to allow companies to simplify URLs for their sites and enhance their branding.
Apple is included in the list, having paid the $185,000 application fee to request the ".apple" suffix, although it is unclear whether Apple plans to make high-profile use of the new suffix or if its application is primarily for defensive purposes to prevent another company from taking it.
Should Apple's application be approved, Internet users could find themselves accessing product pages for the iPhone and iPad at iphone.apple and ipad.apple respectively, simplifying advertising and making the URLs shorter and easier to remember.
Apple is included in the list, having paid the $185,000 application fee to request the ".apple" suffix, although it is unclear whether Apple plans to make high-profile use of the new suffix or if its application is primarily for defensive purposes to prevent another company from taking it.
If approved, the new suffixes would rival ".com" and about 300 others now in use. Companies would be able to create separate websites and separate addresses for each of their products and brands, even as they keep their existing ".com" name. Businesses that joined the Internet late, and found desirable ".com" names taken, would have alternatives.Apple is the only company to request the .apple suffix, while others such as .app, .shop, and .web have seen multiple applicants vying for the rights. Google, Microsoft, and Amazon are also active participants in the application process, with each of them seeking to secure a number of suffixes related to their businesses.
Should Apple's application be approved, Internet users could find themselves accessing product pages for the iPhone and iPad at iphone.apple and ipad.apple respectively, simplifying advertising and making the URLs shorter and easier to remember.
[ 129 comments ]
Top Rated Comments
(View all)
95 months ago
TBH, I think this is more confusing than just remembering .com, .org, or .net, which are the only important ones.
95 months ago
ICANN is nuts to be offering this. Comon words as TLDs just reverts the Internet to some kind of AOL like keyword system. Proper DNS hierarchy wasn't broken, this breaks it if anything. The root-servers are going to get hit hard when TLDs multiply.
Way to destroy a good system in the name of profit.
Way to destroy a good system in the name of profit.
95 months ago
apple.apple?
My guess for things like store.apple, imac.apple, iphone.apple etc.
95 months ago
Exactly how is iPhone.apple and iPad.apple shorter and easier to remember than the respective names with .com after them?
95 months ago
apple.apple?
Nonono,
com.apple
Apple already has that as bundle identifiers all over the Mac's library...
95 months ago
Maybe for their eventual entry into the produce market:
grannysmith.apple
fuji.apple
reddelicious.apple
grannysmith.apple
fuji.apple
reddelicious.apple
95 months ago
didnt they become kinda obsolete anyway? i never type "WWW.xy.COM" anymore. simply "amazon" or "apple" works just the same nowadays
This might be a way to cover themselves, instead of having someone put .apple at the top of some adult site.
95 months ago
For just $9.95 a year, your public documents are available at
http://youricloudusername.apple
http://youricloudusername.apple
[ Read All Comments ]
Burst Mode refers to when the camera on your iPhone captures a series of photos in rapid succession, at a rate of ten frames per second. It's a great way to shoot an action scene or an unexpected...
Apple's Portrait Mode has become a popular way of taking impressive shots using a depth-of-field effect known as bokeh, allowing iPhone users to shoot a photo that keeps the subject sharp with a...
Apple has redesigned the native Camera app on the iPhone 11 and iPhone 11 Pro to make space for the various additional shooting options available in its new flagship phones, and one particularly...
Apple's massive launch week has come to a close, with the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, and Apple Watch Series 5 all debuting on Friday. And as if that wasn't enough, Thursday...
With the arrival of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, Apple has introduced an optional new camera feature in iOS 13 that's designed to allow you to correct the alignment of...
For this week's giveaway, we've teamed up with AnyTrans to offer MacRumors readers a chance to win one of Apple's new iPhone 11 Pro Max devices and a lifetime AnyTrans license.
For...
Due to Apple seeding the iOS 13.1 beta prior to the public release of iOS 13, upgrading to a new iPhone may be a bit trickier this year.
In a support document, Apple has provided instructions...
Apple today the golden master version of an upcoming tvOS 13 update to developers, one week after seeding the eleventh beta and more than three months after unveiling the tvOS 13 software at the...
