Apple Applies for '.apple' Domain Name Suffix

As noted by the Associated Press, the Internet Corporation for Assigned Names and Numbers (ICANN) has published a list of nearly 2,000 applications it has received as part of an expansion of the domain naming system that is planned to add new suffixes, including some based on brands to allow companies to simplify URLs for their sites and enhance their branding.

dot apple application
Apple is included in the list, having paid the $185,000 application fee to request the ".apple" suffix, although it is unclear whether Apple plans to make high-profile use of the new suffix or if its application is primarily for defensive purposes to prevent another company from taking it.

If approved, the new suffixes would rival ".com" and about 300 others now in use. Companies would be able to create separate websites and separate addresses for each of their products and brands, even as they keep their existing ".com" name. Businesses that joined the Internet late, and found desirable ".com" names taken, would have alternatives.

Apple is the only company to request the .apple suffix, while others such as .app, .shop, and .web have seen multiple applicants vying for the rights. Google, Microsoft, and Amazon are also active participants in the application process, with each of them seeking to secure a number of suffixes related to their businesses.

Should Apple's application be approved, Internet users could find themselves accessing product pages for the iPhone and iPad at iphone.apple and ipad.apple respectively, simplifying advertising and making the URLs shorter and easier to remember.

Top Rated Comments

lifeinhd Avatar
155 months ago
TBH, I think this is more confusing than just remembering .com, .org, or .net, which are the only important ones.
Score: 21 Votes (Like | Disagree)
KnightWRX Avatar
155 months ago
ICANN is nuts to be offering this. Comon words as TLDs just reverts the Internet to some kind of AOL like keyword system. Proper DNS hierarchy wasn't broken, this breaks it if anything. The root-servers are going to get hit hard when TLDs multiply.

Way to destroy a good system in the name of profit.
Score: 17 Votes (Like | Disagree)
tendicott Avatar
155 months ago
apple.apple?
Score: 16 Votes (Like | Disagree)
nvbrit Avatar
155 months ago
Exactly how is iPhone.apple and iPad.apple shorter and easier to remember than the respective names with .com after them?
Score: 12 Votes (Like | Disagree)
Diode Avatar
155 months ago
apple.apple?

My guess for things like store.apple, imac.apple, iphone.apple etc.
Score: 12 Votes (Like | Disagree)
ArtOfWarfare Avatar
155 months ago
apple.apple?

Nonono,

com.apple

Apple already has that as bundle identifiers all over the Mac's library...
Score: 10 Votes (Like | Disagree)

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