Seven Years Ago Today, Steve Jobs Introduced the iPhone

Today marks the seventh anniversary of the introduction of the iPhone, a presentation that took place as part of the keynote of Macworld Expo 2007 in San Francisco. While the device would not launch until over six months later, that presentation offered the public the first glimpse of what Steve Jobs introduced as three devices in one: a touchscreen iPod, a phone, and an Internet communicator.

Today, we're introducing three revolutionary products. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So, three things: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone...are you getting it? These are not three separate devices. This is one device. And we are calling it iPhone. Today, Apple is going to reinvent the phone.


Late last year, former Apple engineer Andy Grignon, who was in charge of the radios on the original iPhone, gave behind-the-scenes look at how Apple patched together demos for the introduction, with Steve Jobs showing off developmental devices full of buggy software and hardware issues. The iPhone team knew that everything had to go just right for the live iPhone demos to succeed, and they did, turning the smartphone industry on its head even as Apple continue to scramble to finish work on the iPhone.

Apple had actually been interested first in developing a tablet known as "Safari Pad", but as noted by a number of sources including Steve Jobs himself, the company shifted gears once it became clear how revolutionary the multi-touch interface developed for the tablet could be for a smartphone. Apple's tablet wouldn't surface until the launch of the iPad in 2010, three years after the introduction of the iPhone.

Seven years after the famous Macworld 2007 keynote, the iPhone has seen significant enhancements in every area, but the original iPhone remains recognizable as Apple has maintained the overall look of a sleek design with a larger touchscreen and a single round home button on the face of the device.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...

Top Rated Comments

osx11 Avatar
156 months ago
Steve Jobs at his finest.
Score: 62 Votes (Like | Disagree)
pk7 Avatar
156 months ago
Still brings me the same excitement to watch it as it did seven years ago.

Whether people like to admit it or not, iPhone truly changed mobile phones forever.
Score: 59 Votes (Like | Disagree)
impulse462 Avatar
156 months ago
One of the best presentations ever.
Score: 56 Votes (Like | Disagree)
BruiserB Avatar
156 months ago
Nice attention to detail, MR! Posting the story at 9:41 am PST! :-)
Score: 47 Votes (Like | Disagree)
MacFather Avatar
156 months ago
Deleted.
Score: 41 Votes (Like | Disagree)
Jschultz Avatar
156 months ago
I still watch this keynote from time to time. What really gets me is the looks on the faces of people in the audience. What you're seeing is MIND = BLOWN.
Score: 30 Votes (Like | Disagree)