Apple Said to Be Targeting Fall 2014 Launch for 12-Inch iPad Focused on Enterprise

Amid rumors of a larger "iPad Pro" perhaps arriving in 2014 with a larger display in the range of 12-13 inches, Evercore analyst Patrick Wang yesterday released a research report indicating that supply chain sources are indeed supporting the circulating claims.

According to Wang's sources, Apple is looking to launch a 12-inch iPad in the fall of this year, targeting enterprise with a new "hybrid" device intended to bridge the gap between tablets and notebooks. Wang believes that the larger iPad will unsurprisingly also include a new A8 processor from Apple that may be a quad-core chip, as well as increased storage.

Arriving in fall ‘14, Apple goes Enterprise with an 12” iPad. Powered by the A8 chip (perhaps 4C), this expands ARM’s reach and, once again, transforms the traditional notebook market as we know it.

- Expect a 2-1 hybrid – think iPad + MBA – similar to how most iPads are used in the workplace and in the same spirit of MSFT’s Surface.

Wang points out that bill-of-materials estimates peg the cost of the Intel processors used in the MacBook Air in excess of 20% of the machine's cost, while the ARM processors used in Apple's iPad represent only about 5% of total cost for high storage capacity models. The much lower pricing for Apple's A-series chips could allow the company to pose a serious threat to the business notebook market for those applications where a new and larger iPad would be appropriate.

evercore_mba_ipad_bom
In his note, Wang points out that Apple faces two primary challenges in penetrating the enterprise notebook market with a larger iPad. The first is storage capacity, with the current iPad maxing out at 128 GB, while the second is support for the full Microsoft Office suite that is entrenched in the enterprise market. Microsoft has been reported for some time to be working on a version of Office for iPad, and the most recent reports have indicated that it could arrive in fall of 2014 following completion of the "Touch First" interface for Windows earlier in the year.

Related Roundup: iPad Pro
Related Forum: iPad

Top Rated Comments

JackieTreehorn Avatar
105 months ago
i can't take any source seriously whose name is wang.

I just start laughing.

Or this.
Score: 34 Votes (Like | Disagree)
AngerDanger Avatar
105 months ago
What do Klingons and Apple have in common?

They're both targeting launches that focus on Enterprise.
Score: 20 Votes (Like | Disagree)
snowboarder Avatar
105 months ago
If this doesn't run full Mac OS, it's useless as every other iPad.
Try to copy an image from your Mac to your iPad (using the moronic iTunes)
and do something with your image on your iPad.

Hardware is amazing, but their iOS is just purely unbelievably bad.
How can you not include any file system? How am I supposed to deal with my
files? Save a copy under each student written application?

Apple, please stop thinking all the users are stupid and bring back
full functionality to your great devices! So sick of your limitations.
Score: 19 Votes (Like | Disagree)
abowlby Avatar
105 months ago
I thought that Tim Cook made it abundantly clear that Apple wouldn't be heading in the "Surface direction" with their product line, because it ends up compromising both tablets and laptops when you do so. I swear he said that during the Mavericks unveil back in June or July.
Score: 14 Votes (Like | Disagree)
wiz329 Avatar
105 months ago
I can't take any source seriously whose name is Wang.

I just start laughing.
Score: 11 Votes (Like | Disagree)
Swazaloo Avatar
105 months ago

Try to copy an image from your Mac to your iPad (using the moronic iTunes)
and do something with your image on your iPad.

This is very easy to do, just toss the image into your Photo Stream and it will appear on all of your devices.


Hardware is amazing, but their iOS is just purely unbelievably bad.
How can you not include any file system? How am I supposed to deal with my
files? Save a copy under each student written application?

I used to feel the same way you do. I have come to realized that it just requires a different way of thinking. Create a document in Pages and it is automatically saved in the cloud, easily accessible on all of your devices. A file system is no longer needed. I understand more advanced users may still require a file system for certain activities. (I am a web developer and couldn't dream of working in an environment without one.) But iPads are not meant to be used for those kinds of activities.


Apple, please stop thinking all the users are stupid and bring back
full functionality to your great devices! So sick of your limitations.

Again, if you asked me a few years ago I would be fighting the good fight with you. I am getting older now, and I want things to just work. My time is valuable and I don't want to waste it configuring options and setting things up. I have to applaud Apple, it is challenging to create programs that are easy to use yet very powerful.
Score: 10 Votes (Like | Disagree)

Popular Stories

AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
iPad Pro Big Ol Logo Orange

Next iPad Pro Might Feature Large Glass Apple Logo to Allow Wireless Charging

Friday January 14, 2022 10:44 am PST by
Bloomberg's Mark Gurman and Debby Wu last year reported that Apple had tested a new iPad Pro with a glass back for wireless charging capabilities. In a recent edition of his newsletter, Gurman said he expects the new iPad Pro to be released in 2022. While the new iPad Pro is still on track to feature wireless charging, 9to5Mac's Filipe Espósito today reported that Apple may have ultimately...
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...