Nike's second-generation FuelBand SE is now available for purchase from the Online Apple Store and is available from select retail locations beginning today according to Apple's Personal Pickup options.

The FuelBand SE looks similar to the original Nike FuelBand, but adds colored accents in yellow, pink, and red. It also incorporates Bluetooth LE (4.0), which significantly cuts down on power usage when paired with the iPhone 4s or later. Like the original, the FuelBand SE is designed to track movement and activity.

nikefuelband

NikeFuel is a single, universal way to measure all kinds of activities—from your morning workout to your big night out. This uniquely designed metric applies to whole-body movement no matter your age, weight, or gender.

FuelBand tracks how much, how often, and how intensely you move. So go ahead and set a daily NikeFuel goal for how active you want to be. You'll receive move reminders for an extra push to get you moving every hour. And monitor the intensity of your workouts with NikeFuel Rate and Nike+ Sessions.

A new clock mode displays the time with the tap of a button, and the band works in conjunction with the Nike+ FuelBand app, which was recently updated with new customization options, Nike+ Sessions, Nike+ Groups, and new trophies to earn.

Improvements to both the FuelBand SE and Nike's NikeFuel points system allow users to track more activities than ever before and the band also incorporates movement reminders when it detects too much idle time.

Nike also debuted its Nike+ Move app yesterday, which is designed to take advantage of the M7 motion coprocessor in the iPhone 5s.

The Nike+ FuelBand SE is available in three sizes and four colors for $149.95 from Apple's website. The FuelBand SE is set to launch officially on Wednesday, November 6.

Top Rated Comments

Zimmy68 Avatar
105 months ago
So I have a fuelband. Does the m7 make it obsolete?

I own a Fuelband and a 5S with Nike+ Move installed.
The phone will never capture what the Fuelband does unless you glue it to your wrist.
It is a nice Fuelband simulator.

If you have a Fuelband, you won't be selling it anytime soon because of the m7.
If you don't have a Fuelband, you get some of the functionality and may not want it.

Playing tennis with your phone in your pocket won't be the same as a FB on your wrist.
Score: 2 Votes (Like | Disagree)
tringo Avatar
105 months ago
Major feature of the new FB is "Sessions" which is suppose to more accurately measure exercise on a treadmill or elliptical. I bought a Force the other day and the new Fuelband will be delivered tomorrow. Can't wait to test them side by side. If the FB SE isn't an improvement on machinery it goes back & then I'll decide whether to stick w/ old FB or go w/ Force.

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$20 difference b/t Force and FB. $ won't be a factor in which one I keep.
I would be interested to hear your thoughts after spending some time wearing both of these.
Score: 2 Votes (Like | Disagree)
Klae17 Avatar
105 months ago
So I have a fuelband. Does the m7 make it obsolete?
Score: 2 Votes (Like | Disagree)
m1key Avatar
105 months ago
Compared to other fitness bands this is just too much money for the functionality that you get.


Yep. When you compare it to the Fitbit Force or Polar Loop which are both significantly cheaper & have more functionality this product looks silly. So disappointed with the new fuelband. They added nothing new except the newer version of Bluetooth.
Score: 2 Votes (Like | Disagree)
PinkyMacGodess Avatar
105 months ago
Your last sentence makes me hopeful... I've been wanting to get my wife a FuelBand, but the 'water resistant' rather than waterproof part worries me. I just don't understand why so many fitness watches out there are only water resistant. I could get her a Garmin Forerunner or Timex Ironman, but those are too bulky for her wrist...

Nike, FWIW recommends users do not swim with it. It's not 'waterproof'... The level of 'water resistance' is good as long as it lasts. Flood it and you are done. I tried to never get mine wet, and it died like I said earlier in this thread, just shy of a year old. Poop happens. Nike stood behind it but they specifically warned me that if there was any water damage, they would not cover it, and also not return the band either (I found that part odd).

ONE THING that I would stress, and it might sound like common sense, but even some of the expensive watches I have owned over the years specify: Do not push the button(s) under water or when the band is wet. It's likely that the seal, if there is one, potentially could allow for water to get in that way. I had a 'waterproof' watch that was supposedly good to 300 meters, apparently only if you didn't push the buttons. I thought that was silly, but never consciously tested it.

And yeah, the trend for 'big and bulky' attached to 'water resistant/water proof' is silly IMO. I mean, we (supposedly) put men on the moon, and the freaking watches have to look like they weigh 20 pounds and could take you out if you swung your arm the wrong way? Come on...
Score: 1 Votes (Like | Disagree)
iphone X Avatar
105 months ago
you shouldn't swim with it, it's not water resistant. showering seems more ok, but still

actually its water resistant but is not waterproof.
Score: 1 Votes (Like | Disagree)

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