Apple's 2013 Annual Report: Inside the Numbers on Employees, Retail Stores, and More

Apple yesterday filed its 2013 10-K annual report with the U.S. Securities and Exchange Commission, offering some insight into how the company has grown over the past year. Among the interesting tidbits included in the report:

- Apple's employee headcount grew to 80,300 full-time equivalents, up from 72,800 at the end of fiscal 2012. Nearly all of that growth was outside of the company's retail division, which grew by only 400 to 42,800 full-time equivalents.

- Apple's retail store count increased by 26 during fiscal 2013, with average revenue per store dropping slightly to $50.2 million from $51.5 million. The company also saw a decrease in the number of full-time equivalent employees per store, moving from 108.7 in 2012 to 102.9 in 2013. As noted during Apple's earnings conference call on Monday, the company plans to open 30 new retail stores in fiscal 2014, with two-thirds of those being outside of the United States. Apple expects to remodel an additional 20 of its existing stores.

1_infinite_loop
- Real estate holdings continue to grow, with Apple now owning or leasing 19.1 million square feet of space, up from 17.3 million square feet at the end of the previous year. That number includes 2.6 million square feet at the former HP campus in Cupertino that will be demolished to make way for Apple's new headquarters campus. Apple's campus will ultimately contain roughly 3.6 million square feet of space.

As of September 28, 2013, the Company owned or leased approximately 19.1 million square feet of building space, primarily in the U.S., and to a lesser extent, in Europe, Japan, Canada, and the Asia-Pacific regions. Of that amount approximately 12.0 million square feet was leased building space, which includes approximately 4.6 million square feet related to retail store space. Of the Company’s owned building space, approximately 2.6 million square feet that is located in Cupertino, California will be demolished to build a second corporate campus. Additionally, the Company owns a total of 1,428 acres of land in various locations.

As of September 28, 2013, the Company owned a manufacturing facility in Cork, Ireland that also housed a customer support call center and facilities in Elk Grove, California that included warehousing and distribution operations and a customer support call center. The Company also owned land in Austin, Texas where it is building office space and a customer support call center. In addition, the Company owned facilities for research and development and corporate functions in Cupertino, California, including land for the future development of the Company’s second corporate campus. The Company also owned data centers in Newark, California; Maiden, North Carolina; Prineville, Oregon; and Reno, Nevada. Outside the U.S., the Company owned additional facilities for various purposes.

- Apple's advertising expenses rose to $1.1 billion in fiscal 2013, up from $1.0 billion in 2012.

- Apple expects capital expenditures to rise to $11.0 billion in fiscal 2014, a significant increase of 57% over the $7.0 billion spent in 2013. The retail division is expected to see only a 10 percent increase in spending, while Apple's other capital expenditures related to manufacturing, corporate facilities and infrastructure would grow by over 60 percent. Some of that increase may be related to Apple's new corporate campus, but it is not entirely clear how those costs are being budgeted and accounted for over time. Asymco's Horace Dediu has used Apple's capital expenditure estimates to predict shipments of 250-285 million iOS devices in fiscal 2014, up from around 235 million in 2013.

Apple's annual report contains a number of other details about the company's operations, much of it targeted at investors and regulators, and addresses such topics as executive compensation, company investments, taxes, and more.

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26 Maps Glass

Apple Reportedly Moving Ahead With Ads in Maps App

Sunday October 26, 2025 6:22 am PDT by
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports. In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

iOS 26.1 Coming Soon With These 8 New Features for Your iPhone

Wednesday October 22, 2025 6:15 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
swift for android

Developers Can Now Make Android Apps With Apple's Swift

Sunday October 26, 2025 4:23 am PDT by
The first preview release of the Swift SDK for Android was published this week, allowing developers to build Android apps in Swift with official tooling and making it easier to share code across iOS and Android. The SDK enables Android apps to be built in Swift using officially supported tooling rather than community workarounds. In June, it was announced that Apple's Swift programming...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
ios 26 digital id passport wallet

Apple Says U.S. Passport Feature on iPhone is Coming Soon

Monday October 27, 2025 7:41 am PDT by
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet. Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday. On its iOS 26 page, Apple says the delayed feature will be "coming later this year." Apple's...

Top Rated Comments

AppleFan115 Avatar
157 months ago
We're not taking our foot off the gas.
Score: 3 Votes (Like | Disagree)
IJ Reilly Avatar
157 months ago
Are you being serious or just trolling?

He's seriously trolling.
Score: 2 Votes (Like | Disagree)
nostresshere Avatar
157 months ago
Like em, hate em, or love em. Does not matter.

This is one big a$$ company.

They spend $1billion in just advertising.
$11b in capital expenditures

Amazing stuff.
Score: 2 Votes (Like | Disagree)
theheadguy Avatar
157 months ago
Excellent employment numbers. Good guy Apple.

Score: 2 Votes (Like | Disagree)
giantfan1224 Avatar
157 months ago
Brillant stock PR.

Apple never communicates on actual sales numbers, but invent all sorts of ******** percentage, growth, advertising etc...numbers to make us believe that there is overall sales and growth.

But their inside board stockholder strategy trumps no one: they artificially made they value rise by having hedge funds, and new holders.

This is based on air and will make their value fall critically soon enough.

Are you being serious or just trolling?
Score: 1 Votes (Like | Disagree)
bawbac Avatar
157 months ago
wow, more then 80,000 employees. that number is huge than most of airline operations :D
But do they all get the appropriate health care package or rely on Obamacare. ;)
There's a reason for big business to have the part-time job medical coverage loop hole.
Score: 1 Votes (Like | Disagree)