iphone5Research firm Kantar Worldpanel released two new reports on Monday, revealing various findings about the growth in sales on the strength of iOS devices for U.S. carrier T-Mobile, as well as Apple’s growing market share in Japan when compared to other mobile platforms such as Android. Both reports were published for the three-month period ending in August 2013.

The first report states that T-Mobile accounted for 13.2% of smartphone sales in the U.S. market during the three-month period, marking the carrier's highest share over the past year with a growth of 1.1% compared to the year-ago quarter. The iPhone 5 also remained the top-selling smartphone at T-Mobile, accounting for 17.1% of sales.

Kantar Worldpanel ComTech Global Strategic Insight Director, Dominic Sunnebo states, “When iOS first debuted on T-Mobile in mid-April, the majority of sales came from consumers upgrading from a featurephone to their first smartphone. However, looking at those who purchased an iPhone in the August period, 56% of those consumers came from another smartphone, including 38.5% from an Android device.”

The second report shows the growth of Apple’s iOS as a whole in various international markets, with Apple maintaing a strong year-over-year growth in making up 39.3% of total smartphones sales in the United States, up over five percentage points over the previous year and a number that is expected to spike following the launch of Apple’s refreshed iPhone line. The report also shares evidence of Apple’s emergence in the Japanese market:

Apple and Android have recorded almost identical shares of sales in Japan – 48.6% and 47.4% respectively. However, news that the new iPhone range will be available on Japan’s largest carrier, NTT DoCoMo, for the first time, makes it likely that Apple will pull ahead of Android in this key market.

Kantar Worldpanel previously reported the success of the iPhone for T-Mobile in June, along with growth of Apple’s market share with various carrier expansion. Both reports did not include the launch figures of Apple’s new iPhone 5s and iPhone 5c, which combined for a total of nine million units sold in the first weekend.

Top Rated Comments

StrongArmmed Avatar
156 months ago
Parity in Japan?? Driving T-Mobile sales in the most recent period? Nine million phones sold opening weekend??

That looks so...dire. Apple's demise is surely foretold.. /s :rolleyes:
Score: 4 Votes (Like | Disagree)
FlatlinerG Avatar
156 months ago
Parity in Japan?? Driving T-Mobile sales in the most recent period? Nine million phones sold opening weekend??

That looks so...dire. Apple's demise is surely foretold.. /s :rolleyes:


Apple is a sinking ship according to the majority of MacRumors members. :p

iOS 7 is a flop, they say.
iPhone 5s and 5c are terrible, they say.
Jobs never would have allowed this, they say.

and yet, sales are up and market share is increasing.
Score: 2 Votes (Like | Disagree)
BC2009 Avatar
156 months ago
You're right. I'd like to see how anyone can spin this report into bad news.
Analysts will find a way. They found a way to predict 6M iPhone launch sales and then try to twist things to say that they weren't considering all these known factors such as sales in China and Japan and sales to retail channels for iPhone 5C (despite the fact that last year Apple shipped a bunch of 16GB iPhone 4S and 8GB iPhone 4 units to retailers). They also claim that they were simply trying to count sales to actual customers (which has never been a metric that could be actually measured).

Apple has the strictest form of accounting when it comes to sales reported. They don't report sales until the risk is transferred and they have a reasonable belief of collection (for retailers on 30, 60 or 90 terms to make payment). For sales from their online store they don't count the sale when it is ordered or shipped, but rather when the customer has signed for the package because that is the point where the risk has been transferred.

Apple's 9M iPhone sales this year are reported in the exact same way as the 5M iPhone sales were reported with last year's launch. Last year Munster tried to say he was only off by 5M because he was counting unshipped preorders while this year he claimed he was off because he was only counting iPhones in customers hands. Maybe Munster was just wrong --- seems more plausible to me. Gene Munster and Peter Misek should be out of a job with how often they are wrong.
Score: 1 Votes (Like | Disagree)
ValSalva Avatar
156 months ago
Well, Japan and the US, where iOS is at or near the top of market share, make up ONLY 31% of the world's GDP. There's no money to be made there. :rolleyes:

I hadn't thought of that. You are right. Apple is doomed :D
Score: 1 Votes (Like | Disagree)
osofast240sx Avatar
156 months ago
Apple is a sinking ship according to the majority of MacRumors members. :p

iOS 7 is a flop, they say.
iPhone 5s and 5c are terrible, they say.
Jobs never would have allowed this, they say.

and yet, sales are up and market share is increasing.
Don't forget they also say apple needs to make a bigger phone
Score: 1 Votes (Like | Disagree)
PracticalMac Avatar
156 months ago
It's gonna be harder for a carrier not to carry iPhone now.

Every carrier that gained iPhone saw sales go up.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
xiaomi apple ad india

Apple and Samsung Push Back Against Xiaomi's Bold India Ads

Friday August 29, 2025 4:54 am PDT by
Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have threatened the Chinese vendor with legal action, calling the ads "disparaging." Ads have appeared in local print media and on social media that take pot shots at the competitors' premium offerings. One...
iOS 18 on iPhone Arrow Down

Apple Preparing iOS 18.7 for iPhones as iOS 26 Release Date Nears

Sunday August 31, 2025 4:35 pm PDT by
Apple is preparing to release iOS 18.7 for compatible iPhone models, according to evidence of the update in the MacRumors visitor logs. We expect iOS 18.7 to be released in September, alongside iOS 26. The update will likely include fixes for security vulnerabilities, but little else. iOS 18.7 will be one of the final updates ever released for the iPhone XS, iPhone XS Max, and iPhone XR,...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...