Vevo Music Video Channel Coming to Apple TV as Soon as This Week

PrintThe Wall Street Journal offers new details on music video website Vevo's deal to launch an Apple TV channel, noting that the new channel may launch as soon as this week. Vevo has also struck a deal to bring its content to Samsung televisions, although that launch is likely several weeks away.

Vevo, a joint venture between Sony Corp.'s Sony Music Entertainment and Vivendi SA's Universal Music Group, has signed deals to deliver on-demand music videos—plus a new channel of original, 24-hour-a-day programming—via Apple TV set-top boxes and Samsung television sets. [...]

The move is part of Vevo's strategy to surmount its biggest challenge: getting fans to watch its videos and original content though the sites and apps it owns—and not through YouTube. YouTube, owned by Google Inc., GOOG -0.03% takes a significant share of the ad revenue generated by content viewed on its site. Vevo declined to specify the percentage Google takes, but industry experts say that Google can take almost as much as 50% from partners. A YouTube spokeswoman said the share it takes from partners is always less than 50%. By contrast, Vevo gets 100% of the ad revenue when fans watch its videos on Vevo.com, or Vevo apps.

The report notes that Vevo's deals with Apple and Samsung will allow it to sell ads designed specifically for television rather than attached to web videos, opening the door to advertisers with larger budgets.

Vevo is just one of a number of channels and services recently added or coming soon to the Apple TV. Back in June, Apple added several new channels to the box, including WatchESPN, HBO GO, Sky News, anime site Crunchyroll, and music concert and documentary streaming service Qello. Apple is also close to launching a Time Warner Cable app and television network The CW has said that it is working on an app for the device.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

JoshGlzBrk Avatar
97 months ago
I'm liking where Apple Tv is going. I'm still hoping the next version, or their "tv" or whatever comes next allows developers to creates their own tv apps and games.
Score: 5 Votes (Like | Disagree)
AppleMark Avatar
97 months ago

Apps and coax, please.


Coax output + ATV = Never going to happen.
Score: 3 Votes (Like | Disagree)
rmwebs Avatar
97 months ago

Coax output + ATV = Never going to happen.


Correct. Microsoft figured it out with the Xbox One - there is no way to cater for every network, every cable box, every sat box, etc. A simply HDMI in, with an IR passthrough is the only way anyone can integrate into your existing TV service.
Score: 2 Votes (Like | Disagree)
Silvereel Avatar
97 months ago
Now, all we need is an Aereo app...
Score: 1 Votes (Like | Disagree)
jonnysods Avatar
97 months ago
This is only sweetening owning my ATV. I hope they do this more!
Score: 1 Votes (Like | Disagree)
CrazyForApple Avatar
97 months ago

You can remove any channels or apps you don't want via Parental Controls.


What if you want all the apps still on there??
Score: 1 Votes (Like | Disagree)

Top Stories

cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
ipad pro 2021 mysmartprice cad

Allegedly Leaked 2021 iPad Pro CAD Images Suggest Few Design Changes

Tuesday January 12, 2021 3:38 am PST by
Tech blogs 91mobile and MySmartPrice on Tuesday posted a series of allegedly leaked factory CAD images of Apple's upcoming fifth-generation 11-inch iPad Pro. Rumors suggest Apple plans to announce two new iPad Pro models in both 11-inch and 12.9-inch versions, and today's images offer perhaps the clearest indication yet that Apple's next-generation iPad Pros will have minimal, if any,...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
mac anti reflective coating issue

Apple's Anti-Reflective Coating Repair Program Still in Effect for Some MacBooks With New Mail-In Policy

Tuesday January 12, 2021 10:07 am PST by
In an internal memo obtained by MacRumors, Apple recently informed its network of Apple Authorized Service Providers that mail-in repair is now required for Mac notebooks with anti-reflective coating issues in the United States. The new policy went into effect January 4, 2021 and means that customers who take an eligible 12-inch MacBook or MacBook Pro exhibiting this issue to an Apple...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
whatsapp wallpapers 1

WhatsApp Affirms User Privacy Following Backlash Over Data Sharing With Facebook

Tuesday January 12, 2021 6:39 am PST by
Following backlash after changing its terms and privacy policy to consolidate a significant amount of data sharing with Facebook, WhatsApp is now assuring users about the privacy measures built into its app. Last week, WhatsApp began informing users of updates to the app's terms of service and privacy policy. The updated agreements, which users must consent to in order to continue using...
apple racial equity justice initiative propel center render 01132021

Apple Launches New Nationwide Racial Equity and Justice Initiative Projects

Wednesday January 13, 2021 4:08 am PST by
Apple today announced a set of new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. Rendering of the Propel Center The projects include the Propel Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), an Apple ...