Former Nike FuelBand Consultant Jay Blahnik Confirms Apple Hiring [Update: Confirmed by AllThingsD] - MacRumors
Skip to Content

Former Nike FuelBand Consultant Jay Blahnik Confirms Apple Hiring [Update: Confirmed by AllThingsD]

Fitness expert and Nike product consultant Jay Blahnik appears to have confirmed his hiring by Apple on Twitter (via 9to5Mac). While Blahnik has been a consultant to Apple on unspecified products in the past, it now seems that he may join the company full time, potentially working on Apple's highly-rumored iWatch.

Jay_Blahnik
From a cached version of Blahnik’s personal website:

Jay has been a Nike Elite Athlete and Nike consultant for almost 20 years. He worked closely with Nike on the launch of Nike+Running, which has become the largest digital running community in the world. He was also the original creator and program developer of the Nike Training Club App, and the Nike Training Club in-gym program, which boasts over 6 million digital users. He is also a key expert and consultant for many of Nike's new Digital Sport initiatives that launched in 2012, including Nike+ Kinect Training and Nike+ FuelBand.

Last month, Apple notably hired new employees with an expertise in health sensors to work on the iWatch, including hiring personnel away from notable firms such as AccuVein and MediSensors. Apple has also been filing trademark applications on the iWatch name in a number of countries, and is reportedly looking toward a late 2014 launch for the product as it works to solve numerous technical challenges.

Update: AllThingsD confirms that Apple has hired Jay Blahnik and speculates that he will likely be working with the company's wearables team.

Popular Stories

Apple Event Logo

Apple's Next Era Begins September 1

Thursday May 7, 2026 10:36 am PDT by
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company. Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Instagram Feature 2

PSA: Instagram Encrypted Messaging Ends on Friday, May 8

Tuesday May 5, 2026 8:24 am PDT by
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform. Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
macbook neo launch day

Apple May Drop Base $599 MacBook Neo as Chip, DRAM Costs Climb

Thursday May 7, 2026 4:55 am PDT by
Apple is considering dropping the cheapest MacBook Neo configuration as one possible response to the rising cost of building the popular laptop, according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan. The Neo currently starts at $599 for a 256GB model, with a 512GB version at $699. Writing in his latest Culpium newsletter, Culpan says cutting the entry-level...

Top Rated Comments

testcard Avatar
166 months ago
Bob Mansfield's new personal trainer?
Score: 13 Votes (Like | Disagree)
gmanist1000 Avatar
166 months ago
Since it seems Apple is on the trend of GOLD lately, maybe the iWatch will look like this:

Image (http://i.ebayimg.com/00/s/MTYwMFgxMTg4/z/1XgAAOxycERRjSzC/$T2eC16N,!)kE9s4Z-u)nBRjSzB0PLQ~~60_35.JPG?set_id=880000500F)

No, thank you.
Score: 11 Votes (Like | Disagree)
tbrand7 Avatar
166 months ago
This EXACT article was on Apple Insider yesterday morning. Macrumors needs to step up their game!
Score: 6 Votes (Like | Disagree)
WardC Avatar
166 months ago
Since it seems Apple is on the trend of GOLD lately, maybe the iWatch will look like this:

Score: 6 Votes (Like | Disagree)
Risco Avatar
166 months ago
iWatch is now confirmed as a certainty.
Score: 5 Votes (Like | Disagree)
166 months ago
*wonders why people want a smart watch when google glass will be here.

Maybe some people don't want to look like a complete tool.
Score: 4 Votes (Like | Disagree)