Following yesterday's anti-iPad Surface RT ad, Microsoft today released another new advertisement, this time targeting Apple's iPad mini. In the spot, Microsoft compares the mini to the 8-inch Acer Iconia W3 tablet, which runs the full version of Windows 8.

The ad returns to using a Siri voiceover to poke fun at the mini while demonstrating the similarities between the two tablets. Microsoft also highlights the Acer's productivity software and its gaming capabilities. "Wow, you are a real PC," says Siri.


The Acer Iconia W3, which is advertised as the smallest Windows 8 tablet on the market, has garnered lukewarm reviews for its poor 1280 x 800 display, though it does come equipped with a 1.5GHz dual-core processor and 2GB RAM.

Since its launch in June, the Iconia W3 has seen significant price drops. Originally priced at $380, the 32GB version of the tablet can now be purchased for $300 on Amazon, a price point that is emphasized at the end of the ad. In comparison, the 32GB iPad mini retails for $129 more, priced at $429.

Top Rated Comments

Rogifan Avatar
100 months ago
Is this the same Acer tablet that got really crappy reviews?
Score: 10 Votes (Like | Disagree)
32KFJ Avatar
100 months ago
"thats really a cool ad, i'll throw my ipad mini away and buy a win 8 tablet"

- said no one ever
Score: 10 Votes (Like | Disagree)
gpat Avatar
100 months ago
Now, they're taking it too far. That tablet sucks. The screen isn't even IPS.
Score: 8 Votes (Like | Disagree)
bb426 Avatar
100 months ago
....And yet the iPad mini still works 100x better while looking 100x classier, while NOT running Windows 8.

And you can't even compare App Store ecosystems.
Score: 8 Votes (Like | Disagree)
flottenheimer Avatar
100 months ago
Siri: "Wow. Is that Windows hiding underneath?", "Aren't your fingers a little too big for all those itsy bitsy icons?", "Driver update? Antivirus? What is this?", "...Well, you get what you pay for I guess."
Score: 7 Votes (Like | Disagree)
keysofanxiety Avatar
100 months ago
Why do Microsoft keep obsessing about things like Office and such? Yes, it can run that stuff -- because it's running bloody Windows 8.

Congratulations, Ballmer. You've got an interface optimised for mouse and keyboard running on a touch-screen tablet. There's no difference to when they brought out the tablet PC around 2001. Apple's iPad was successful because it's a tablet with an OS optimised for touch, and touch only.

To paraphrase what Steve Jobs once said, he mentioned that the most difficult part of a product is deciding what not to put in. And Microsoft have tried making a product that does everything; which means it excels (no pun intended) in nothing.

The term "Jack of all trades, master of **** all" comes to mind.

Competition is good, and benefits the consumer, but Microsoft just don't get it! It's so damn frustrating how a company that big, with that much revenue and R&D can be so incompetent. They've learned absolutely nothing since their last failed endeavour in this field.

Goddammit Microsoft, get it together.
Score: 7 Votes (Like | Disagree)

Top Stories

flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...
third gen Apple pencil leaked video

Video of Alleged Third-Generation Apple Pencil Leaks Ahead of Apple Event

Friday April 16, 2021 6:13 am PDT by
A video purporting to be of the third-generation Apple Pencil has today been shared online, showing a glossy finish that mirrors previous leaks. New ✏️ ready to 🚢 #AppleEvent @TommyBo50387266 pic.twitter.com/s4RCDwDi5M— 漢尼斯·拉斯納 🇨🇳 (@ileakeer) April 16, 2021 The brief video from Twitter account @ileakeer, spotted by 9to5Mac, shows an Apple Pencil with a glossy finish much like the...
important battery message iphone 11

Some iPhone 11 Users Seeing Increased Battery Health Percentages After iOS 14.5 Recalibration Process

Friday April 16, 2021 6:32 am PDT by
In the sixth beta of iOS 14.5, Apple introduced a recalibration process for the battery health reporting system on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max to address inaccurate battery health estimates for some users. Apple said this process might take a few weeks to be completed, and now that two weeks have passed since the sixth beta of iOS 14.5 was released, some users are...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
maxresdefault

Hands-On With Anker's MagSafe-Compatible Battery Pack

Thursday April 15, 2021 9:39 am PDT by
Anker, a company known for its range of accessories designed for Apple products, recently came out with one of the first MagSafe-compatible battery packs, so we thought we'd check it out to see how it compares to a standard battery pack. Subscribe to the MacRumors YouTube channel for more videos. Design wise, Anker's power bank looks like a typical battery pack, but it has magnets built in...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
jaguar car homekit

User Adds Car to HomeKit for In-App Controls and Automations, Showing Future Potential

Thursday April 15, 2021 6:17 am PDT by
Blogger Siobhán Ellis has successfully integrated their electric car into their Apple HomeKit setup, adding in-app toggles for door locking, climate control, and more. The setup, which is outlined in detail on the blog Practical HomeKit, allows multiple elements of a Jaguar I-Pace electric vehicle to be monitored, controlled, and automated using the Home app. Using a HomeBridge plugin for ...
siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...