Apple's App Store Reaches 50 Billion Downloads, Now on Pace for 20 Billion Apps Per Year

Apple's App Store today reached 50 billion downloads since its inception in 2008, and along with the milestone comes the end of the company's "50 Billion App Countdown" promotion launched thirteen days ago. The winner of the promotion, who is yet to be announced, will be awarded a $10,000 gift card valid for App Store, Mac App Store, or any other iTunes Store content. Fifty additional winners will receive $500 gift cards.

app_store_50_billion
The milestone is being acknowledged on Apple's website with a graphic showing a "Thanks" message written using award-winning iPad app Paper by FiftyThree.

The App Store took nearly 3 years, 8 months to reach 25 billion downloads, with the next 25 billion downloads requiring only about 14.5 months.

app_store_50_billion_graph
With the last 25 billion downloads coming over a period of 14.5 months, Apple's pace is now at over 20 billion downloads per year or over 50 million per day. As tracked by our sister site AppShopper, Apple has approved a total of nearly 1.2 million apps for the App Store since its launch, with nearly 850,000 of them currently available in the store.

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

gmanist1000 Avatar
158 months ago
Can't wait to see what the app was. I'm thinking Hangouts has a high chance....
Score: 9 Votes (Like | Disagree)
Shrink Avatar
158 months ago
Thank goodness that's over.

The excitement was just incredibly underwhelming.:rolleyes:
Score: 8 Votes (Like | Disagree)
MacDav Avatar
158 months ago
so who won?

You did...You're first on MacRumors. :p
Score: 6 Votes (Like | Disagree)
ck2875 Avatar
158 months ago
Who else was in there at the last minute really gunning for it and downloading apps? I bet their traffic went up in the last 10 minutes!
To be fair, the official rules stated: "Any download counter displayed by Sponsor is for illustrative purposes only. The potential winners will be determined by the order of the entries received." so it's quite possible the winner downloaded their app any time before or after that counter struck 50,000,000,000.
Score: 5 Votes (Like | Disagree)
MacDav Avatar
158 months ago
What is someone really gonna do with a $10,000 gift card to the app stores? Buy Angry Birds for 5.000 of their closest friends? :)

Well first I would buy all the Apple Pro software Final Cut Pro, Logic, etc.
After that the choices get a little more boring and difficult. :)
Score: 4 Votes (Like | Disagree)
MacDav Avatar
158 months ago
I caought it on 50 billion hahahah :)
[url=http://i1282.photobucket.com/albums/a532/jamesjingyi/50000000000_zps522547ef.png]Image (http://s1282.photobucket.com/user/jamesjingyi/media/50000000000_zps522547ef.png.html)[/URL]

You life is now complete. :p
Score: 3 Votes (Like | Disagree)