Surge in Apple's iOS 7 Usage Revealed in Web Traffic Stats

While websites and developers have been seeing low levels of hits from iOS 7 devices for several months, as of last week we noticed a significant surge in such hits in our own logs. The hits come from Apple's block of IP addresses, suggesting that the company may have rolled out a new phase of testing with its Worldwide Developers Conference (WWDC) just a month away.

ios7_macrumors_apple_may13

iOS 7 web traffic at macrumors.com coming from Apple

MacRumors is not the only site seeing significant increases in iOS 7 activity, as TechCrunch reports that mobile publishing company Onswipe has seen a similar spike coming from San Francisco and Cupertino.

Over the past week, Onswipe found a significant bump in the number of visits from iOS 7 iPhones and iPads, specifically located in both Cupertino and San Francisco. SF had the most iOS 7 visits, with 18.75 percent, and Cupertino accounted for 17.9 percent of the total. May 2 saw the highest iOS 7 traffic to date, representing 23 percent, or nearly a quarter, of all unique iOS visitors to Onswipe-enabled sites. Most were visiting from iPhones (75 percent), but iPads also represented a full quarter of visits.

Apple is expected to show off iOS 7, as well as OS X 10.9, at next month's WWDC, but a public release of iOS 7 is not expected until later in the year alongside new iPhone hardware.

We have not seen a similar spike in OS X 10.9 traffic coming from Apple in recent weeks, although that traffic has been slowly growing for a number of months now.

Related Forum: iOS 7

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

Chumburro2U Avatar
159 months ago
hmmm

So they are watching us watching them?
Score: 53 Votes (Like | Disagree)
Boomchukalaka Avatar
159 months ago
In several moments Samsung paid trolls will be posting all over this site how this as yet unreleased OS and the new hardware that it will run on aren't innovative any more, or meant for your mother, or not cool...:rolleyes:
Score: 26 Votes (Like | Disagree)
Spock Avatar
159 months ago
And after the iOS rundown, Tim Cook will come out and say it was all developed on the brand new Mac Pro were introducing today, wild cheers will roar.
Score: 16 Votes (Like | Disagree)
haruhiko Avatar
159 months ago
In several moments Samsung paid trolls will be posting all over this site how this as yet unreleased OS and the new hardware that it will run on aren't innovative any more, or meant for your mother, or not cool...:rolleyes:
Suddenly someone with a new account or an account from few years ago which never posted will come out and say how un-innovative and doomed and arrogant and closed and no-widgets Apple is, and how did he jump ship to the [brand] [full product name] and with the [full feature name], he is never going back to iOS. And the reason why s/he still cares so much to post flames in MacRumors is that despite his hate for Apple he ironically uses the newest MacBook Pro.
Score: 15 Votes (Like | Disagree)
Baklava Avatar
159 months ago
Leaked iOS 7 UI images please. :D
Score: 13 Votes (Like | Disagree)
ChazUK Avatar
159 months ago
Amazing....3* mentions of Samsung in a non-Samsung article and they're all negative towards Samsung.

Either Samsung are very clever in sneaking their name into non related Apple articles or their marketing is really working and getting to people.

*make that 4 mentions with this post.:p
Score: 12 Votes (Like | Disagree)