Surge in Apple's iOS 7 Usage Revealed in Web Traffic Stats

While websites and developers have been seeing low levels of hits from iOS 7 devices for several months, as of last week we noticed a significant surge in such hits in our own logs. The hits come from Apple's block of IP addresses, suggesting that the company may have rolled out a new phase of testing with its Worldwide Developers Conference (WWDC) just a month away.

ios7_macrumors_apple_may13

iOS 7 web traffic at macrumors.com coming from Apple

MacRumors is not the only site seeing significant increases in iOS 7 activity, as TechCrunch reports that mobile publishing company Onswipe has seen a similar spike coming from San Francisco and Cupertino.

Over the past week, Onswipe found a significant bump in the number of visits from iOS 7 iPhones and iPads, specifically located in both Cupertino and San Francisco. SF had the most iOS 7 visits, with 18.75 percent, and Cupertino accounted for 17.9 percent of the total. May 2 saw the highest iOS 7 traffic to date, representing 23 percent, or nearly a quarter, of all unique iOS visitors to Onswipe-enabled sites. Most were visiting from iPhones (75 percent), but iPads also represented a full quarter of visits.

Apple is expected to show off iOS 7, as well as OS X 10.9, at next month's WWDC, but a public release of iOS 7 is not expected until later in the year alongside new iPhone hardware.

We have not seen a similar spike in OS X 10.9 traffic coming from Apple in recent weeks, although that traffic has been slowly growing for a number of months now.

Related Forum: iOS 7

Popular Stories

iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
new magsafe charger

Apple Releases Updated MagSafe Charger Firmware

Tuesday January 14, 2025 11:30 am PST by
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number. The 2024 MagSafe charger was...
Generic iOS 18

iOS 18.3 Coming Soon: Here's What's New

Monday January 13, 2025 5:33 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
severance new york promo 1

Apple Promotes Severance Season 2 Premiere With Lumon Industries Pop-Up and Visits From Actors

Tuesday January 14, 2025 3:47 pm PST by
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City. Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and...
airpods pro 2 gradient

AirPods Pro 3 Expected This Year: Here's What We Know

Wednesday January 8, 2025 7:05 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
MacBook Air 15 Inch Feature Blue

MacBook Air Likely Apple's First Product Update of 2025: What to Expect

Wednesday January 15, 2025 8:49 am PST by
There is a good chance that Apple's first product announcement of 2025 will be updated 13-inch and 15-inch MacBook Air models with the M4 chip. Last month, Apple released macOS Sequoia 15.2, and in doing so it accidentally confirmed new MacBook Air models are coming this year (unsurprisingly). Bloomberg's Mark Gurman said the new MacBook Air models will be announced "earlier" than some...
apple power beats pro 2

Powerbeats Pro 2 Filed in Regulatory Databases Ahead of 2025 Launch

Wednesday January 15, 2025 6:02 am PST by
In September, Apple said that it would be launching Powerbeats Pro 2 in 2025, and now further evidence of the wireless earbuds has surfaced. Powerbeats Pro 2 images found in iOS 18 code Apple submitted Powerbeats Pro 2 regulatory documents to the U.S. Federal Communications Commission (FCC) in mid-December. The documents were made available to the public this week, and they were spotted by 91M...

Top Rated Comments

Chumburro2U Avatar
153 months ago
hmmm

So they are watching us watching them?
Score: 53 Votes (Like | Disagree)
Boomchukalaka Avatar
153 months ago
In several moments Samsung paid trolls will be posting all over this site how this as yet unreleased OS and the new hardware that it will run on aren't innovative any more, or meant for your mother, or not cool...:rolleyes:
Score: 26 Votes (Like | Disagree)
Spock Avatar
153 months ago
And after the iOS rundown, Tim Cook will come out and say it was all developed on the brand new Mac Pro were introducing today, wild cheers will roar.
Score: 16 Votes (Like | Disagree)
haruhiko Avatar
153 months ago
In several moments Samsung paid trolls will be posting all over this site how this as yet unreleased OS and the new hardware that it will run on aren't innovative any more, or meant for your mother, or not cool...:rolleyes:
Suddenly someone with a new account or an account from few years ago which never posted will come out and say how un-innovative and doomed and arrogant and closed and no-widgets Apple is, and how did he jump ship to the [brand] [full product name] and with the [full feature name], he is never going back to iOS. And the reason why s/he still cares so much to post flames in MacRumors is that despite his hate for Apple he ironically uses the newest MacBook Pro.
Score: 15 Votes (Like | Disagree)
Baklava Avatar
153 months ago
Leaked iOS 7 UI images please. :D
Score: 13 Votes (Like | Disagree)
ChazUK Avatar
153 months ago
Amazing....3* mentions of Samsung in a non-Samsung article and they're all negative towards Samsung.

Either Samsung are very clever in sneaking their name into non related Apple articles or their marketing is really working and getting to people.

*make that 4 mentions with this post.:p
Score: 12 Votes (Like | Disagree)