Google Employee Claims Google Now App Does Not Cause Significant Battery Impact - MacRumors
Skip to Content

Google Employee Claims Google Now App Does Not Cause Significant Battery Impact

googlesearch.pngAfter Google Now was added to the Google Search app last week, many users began complaining that the app was draining battery by constantly accessing the iPhone’s Location Services.

According to a Google employee who posted on the Macworld forum (via The Next Web), Google Now does not excessively drain battery, despite the fact that the app often causes the Location Services icon to remain active.

Hi there,
I’m with Google and wanted to address this issue:
Reports that Google Now on iOS drains battery life are incorrect. We understand people’s concern about seeing the Location Services icon stay on when they use Google Now. Many apps that keep the icon on actually do drain the phone’s battery because they require very accurate location. (For example, some apps have to run your GPS all the time during navigation to keep you from missing your turn.) This update to the Google Search app is built very differently: it uses cell towers and wifi hot spots for much lower battery impact.

The employee, who was confirmed to be working for Google by The Next Web, goes on to say that Google Now was tested for several months on iOS without reports of significant battery impact. In the Google Search app description, Google clarifies that the app does not access the iPhone’s GPS, using cell towers and Wi-Fi hotspots as the employee claims.

Google Now, which is Google’s version of a virtual assistant, continually accesses user data to provide information like local weather updates and traffic conditions, which is what may be causing issues for some users.

Not all Google Now users appear to be experiencing battery problems, with some MacRumors forum members reporting no excessive battery drainage while others report rapid battery loss.

Popular Stories

Dynamic Island iPhone 18 Pro Feature

11 Reasons to Wait for the iPhone 18 Pro

Monday May 11, 2026 9:01 am PDT by
We're only four months out from the launch of Apple's premium next-generation smartphone lineup, and while we're not expecting a sea change in terms of functionality, there are still several enhancements rumored to be coming to the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth noting is that Apple is reportedly planning a major change to its iPhone release cycle this year, adopting a...
iOS 26

iOS 26.5 Features: Everything New in iOS 26.5

Monday May 11, 2026 5:09 pm PDT by
Apple released iOS 26.5 after a few months of beta testing, and while it doesn't have the Siri features we were hoping for since those are being held until iOS 27, there are a handful of useful changes worth knowing about. Subscribe to the MacRumors YouTube channel for more videos. End-to-End Encryption for RCS Support for end-to-end encryption (E2EE) for RCS messages between iPhone and...
General Apps Reddit Feature

Reddit Starts Blocking Mobile Website, Pushing Users to App Instead

Monday May 11, 2026 6:10 am PDT by
Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit." A Reddit spokesperson told Ars Technica...

Top Rated Comments

Dulcimer Avatar
170 months ago
How about the "many users" quit complaining and stop using the app? Instant fix.

That fixes nothing.
Score: 20 Votes (Like | Disagree)
Small White Car Avatar
170 months ago
I believe what Google says. Mainly because the complaints I saw popped up mere minutes after the app launched.

Those aren't battery complaints. Those are "I see an arrow" complaints. Real battery assessment takes days.

I've had many other apps that use geofencing (like Apple's own Reminders) without seeing a huge impact on battery. I'm sure this Google Now service works the same way.
Score: 17 Votes (Like | Disagree)
crisss1205 Avatar
170 months ago
I just hate the location icon constantly being in the status bar, that is the reason I turned it off.
Score: 17 Votes (Like | Disagree)
170 months ago
Google should have no excuse to fix this

Fix what? Have been trying this out for a few days with no noticeable impact on my battery.
Score: 13 Votes (Like | Disagree)
bandalay Avatar
170 months ago
My battery life…

…is actually longer.

And it's growing new hair on my head!
Score: 13 Votes (Like | Disagree)
170 months ago
Ive had the app for a week, and haven't had any battery issues.
Score: 13 Votes (Like | Disagree)