Tim Cook Comments on 5-Inch Phone Market, Reiterates Commitment to Quality Over Size

iphone_5_black_frontThere have been numerous rumors claiming that Apple is working on an iPhone with a larger screen to compete with phones from competitors like Samsung, but Tim Cook's comments during today's Q2 financial results call indicate that the company is not quite ready to make a phone with a 5-inch screen.

My view continues to be that iPhone 5 has the best display in the industry. We always strive to create the very best display. Some customers value large screen size. Others value other factors such as resolution, color quality, white balance, reflectivity, power consumption, compatibility of apps, and portability. Our competitors have made some significant tradeoffs in many of these areas to ship a larger display. We would not ship a larger display iPhone while these tradeoffs exist.

It appears that Apple will not be releasing an iPhone with a larger screen until the company's manufacturing partners can supply it with a 5-inch screen that meets its demanding criteria.

The above quote is from a rough transcript of the earnings call

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
iphone 16 pro ghost hand

iPhone 17 Pro: 5 Reasons Not to Upgrade This Year

Monday September 1, 2025 4:35 am PDT by
Apple will launch its new iPhone 17 series this month, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming to...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...

Top Rated Comments

Razeus Avatar
161 months ago
So be it. HTC One, here I come. I'm looking for bigger screen, not narrower.
Score: 80 Votes (Like | Disagree)
eric/ Avatar
161 months ago
Definitely ok with this. I don't really care for a 5 inch screen. It's not a feature. I don't want a giant phone I can't hold in one hand. Trying to keep inching in every single size imaginable just because Samsung and LG do it would be a mistake. What's next? Build a 6 inch iPhone?

If you want a bigger screen, go buy a tablet. Oh wait, you probably already have one. And a 10 inch tablet. And a laptop. And a desktop.
Score: 65 Votes (Like | Disagree)
ssimpson205 Avatar
161 months ago
Are you kidding me?

Delusional. But what else would you expect from a guy who has destroyed 5 times more investor value in one year than Bernie Madoff stole in a lifetime?

If Apple thinks they can wish away the changing reality of the market, they (and their stockholders) are going to be in for very rude awakening. There is absoutely *nothing* I can do with my phone on a 4" screen that I can't do better on a 5" screen. 4.7" is the bare minimum these days - Apple is still trying to compete with phones that were obsolete two years ago.
Score: 38 Votes (Like | Disagree)
TennisandMusic Avatar
161 months ago
I don't care if Tim says they think 4 inches is the right size for a phone, but he straight up lied about the trade offs. I wish they wouldn't do this. How can they keep saying this stuff when the evidence completely flies in the face of such a statement? It's bizarre.
Score: 38 Votes (Like | Disagree)
Wiesenlooser Avatar
161 months ago
The HTC ONE's display is magnificient and bests the iPhone 5's in every category.
Score: 37 Votes (Like | Disagree)
rmwebs Avatar
161 months ago
Seems like a throw away comment. The 'competitors' havent really had to sacrifice quality for a larger screen. He's effectively saying that the iPad and iPad Mini screen's are of poor quality there, as they are larger than the iPhone screen.
Score: 31 Votes (Like | Disagree)