HBO Updates iOS App with AirPlay Multitasking and Game of Thrones Interactive Features

by

HBO Go for iOS has been updated to version 2.1, most notably adding AirPlay multitasking support to allow video content from the HBO Go app to stream to the television while leaving the iPad or the iPhone free to operate other apps.

hbogo
The update also offers new interactive features for the channel's popular Game of Thrones series, which just had its season three debut last week. HBO Go offers users behind-the scenes videos, cast and crew commentary, and detailed set photos.

-Includes AirPlay multitasking capability – other apps can be used while video continues to stream via AirPlay.

-Enhancements to the interactive features experience for Game of Thrones

-General performance enhancements

HBO Go is a universal app that can be downloaded from the App Store for free. [Direct Link]

Tag: HBO

Top Rated Comments

(View all)
Avatar
96 months ago
To all those annoyed they can't get HBO Go without a cable subscription / or not living in the USA, remember it is available in HD on iTunes about one day later. Cost for the entire series (in Australia anyway) is about $33.

It's not perfect because of the delay, and the 'ok' quality of HD on iTunes, but it's darned close.
Score: 4 Votes (Like | Disagree)
Avatar
96 months ago

I read something that said Game of Thrones was the most pirated show of 2012. HBO is losing money by not making HBO Go available to cable nonsubscribers.

On the surface, it might seem like that. But you have to understand the relationship that HBO has with cable and satellite providers. I would suggest reading this article:

http://techcrunch.com/2012/06/05/hbo-go-without-hbo/

Summary:

HBO currently has about 29 million subscribers, and reportedly receives around $7 or $8 per subscriber per month. So HBO could, theoretically, get more per subscriber than it’s currently making. But that doesn’t include the cost of infrastructure needed to support delivery of all those streams, including all the CDN delivery and other costs that would come with rolling out a broader online-only service.

More importantly, it wouldn’t include the cost of sales, marketing, and support — and this is where HBO would really get screwed. Going direct to online customers by pitching HBO GO over-the-top would mean losing the support of its cable, satellite, and IPTV distributors. And since the Comcasts and the Time Warner Cables of the world are the top marketing channel for premium networks like HBO, it would be nearly impossible for HBO to make up for the loss of the cable provider’s marketing team or promotions.

Not saying it will never happen, but it's not going to happen any time soon.
Score: 3 Votes (Like | Disagree)
Avatar
96 months ago
I would just like to say that the old cable distribution model is dying... fast. the exact same thing happened to the music industry. When was the last time any of you went to the store and bought a cd? Or listened to the local radio station? Most people I know, buy their music online and listen to pandora or some other music streaming service. The music industry fought the change too, and lost. If it wasn't for iTunes and the like, selling people music the way the wanted it, the music industry would have been devastated. It just seems that, in any business, you sell people what they want to buy. If you don't, the people will find a way to get it without you, and you loose out. People just don't want cable anymore. $70/month to get 100 channels, 85 of which suck. Of the remaining 15, 6 can be received over the air (and with better quality due to less compression). The shows on the remaining 9 can mostly be found on iTunes, hulu, netflix, or amazon. Whatever is left (HBO, showtime, ect.) will be downloaded illegally by those who know how to do so. But more and more are learning how to. The industry needs to change before my parents learn how to torrent, because if it gets that far, the industry is lost.

Full disclosure: I work in the entertainment industry on a somewhat successful cable TV show. Our show can be streamed via an ipad app, for free. While I was on set I decided to download the app, and see what it was like. Turns out you need to have a cable subscription to use the app and watch the show (with ads). I don't have cable so I was unable to watch a show that I was currently creating... How is that for stupid.
Score: 2 Votes (Like | Disagree)
Avatar
96 months ago

Sounds great. Can't wait to use it... Call me when I can get a subscription without cable.


I read something that said Game of Thrones was the most pirated show of 2012. HBO is losing money by not making HBO Go available to cable nonsubscribers.
Score: 2 Votes (Like | Disagree)
Avatar
96 months ago

I would just like to say that the old cable distribution model is dying... fast. the exact same thing happened to the music industry. When was the last time any of you went to the store and bought a cd? Or listened to the local radio station? Most people I know, buy their music online and listen to pandora or some other music streaming service. The music industry fought the change too, and lost. If it wasn't for iTunes and the like, selling people music the way the wanted it, the music industry would have been devastated. It just seems that, in any business, you sell people what they want to buy. If you don't, the people will find a way to get it without you, and you loose out. People just don't want cable anymore. $70/month to get 100 channels, 85 of which suck. Of the remaining 15, 6 can be received over the air (and with better quality due to less compression). The shows on the remaining 9 can mostly be found on iTunes, hulu, netflix, or amazon. Whatever is left (HBO, showtime, ect.) will be downloaded illegally by those who know how to do so. But more and more are learning how to. The industry needs to change before my parents learn how to torrent, because if it gets that far, the industry is lost.

Full disclosure: I work in the entertainment industry on a somewhat successful cable TV show. Our show can be streamed via an ipad app, for free. While I was on set I decided to download the app, and see what it was like. Turns out you need to have a cable subscription to use the app and watch the show (with ads). I don't have cable so I was unable to watch a show that I was currently creating... How is that for stupid.


i'm a cord cutter, but the last figures i saw show cord cutting is slowing down. i'm even thinking about going to FIOS once it comes to me in July. I pay $50 a month for internet and FIOS would be in the $80 range for TV and Internet

$50 plus $8 for netflix is OK
but once you start paying for Hulu, buying TV shows of itunes, pay for MLB.TV and NBA streaming, etc it adds up and you might as well just pay for cable.
Score: 1 Votes (Like | Disagree)
Avatar
96 months ago
Sounds great. Can't wait to use it... Call me when I can get a subscription without cable.
Score: 1 Votes (Like | Disagree)

Top Stories

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Top Stories: Try the 5.4-Inch iPhone 12 Display Size, Blockbuster Earnings, Tim Cook at Antitrust Hearing

Saturday August 1, 2020 6:00 am PDT by
Another busy week of Apple news and rumors has wrapped up, with a lot of focus on Tim Cook's appearance at a Congressional antitrust hearing and a blockbuster earnings report. Subscribe to the MacRumors YouTube channel for more videos. We continued to hear rumors about the upcoming iPhone 12 lineup, including a rare admission from Apple that the lineup will launch "a few weeks later" than...

Just How Small Will the 5.4-Inch iPhone 12 Screen Be? Try It Out for Yourself

Tuesday July 28, 2020 12:57 pm PDT by
As rumors of the iPhone 12 have continued to build over the past few months, the one model that has the most excitement around it is the smallest 5.4" model. The iPhone 12 is believed to be coming in 5.4", 6.7", and 6.1" sizes. Dummy models have shown how much smaller the 5.4" is compared to the rest of the iPhone lineup. The upcoming 5.4" iPhone falls in-between the size of the original...

Unreleased iPod Touch with Mac Pro Glossy Black Finish Shared Online

Sunday August 2, 2020 11:32 am PDT by
Twitter user @DongleBookPro has today posted images of what seems to be a first-generation iPod Touch prototype with a 2013 Mac Pro-style glossy black finish. The Twitter user claims that the iPod Touch prototype pictured has "the same coating as the 2013 Mac Pro." Had the finish been selected for the final product, it also would have been similar to the metallic glossy black finish that...

Apple Confirms This Year's iPhone 12 Models Will Be a Little Bit Late

Thursday July 30, 2020 2:34 pm PDT by
During today's earnings call covering the third fiscal quarter of 2020 (second calendar quarter) Apple CFO Luca Maestri confirmed that Apple is expecting to release this year's iPhones later than usual. Maestri said that Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later." Multiple rumors have suggested that ...

Battery Likely for Upcoming Apple Watch Series 6 Filed in Certification Listings

Saturday August 1, 2020 5:46 am PDT by
A battery likely for the upcoming Apple Watch Series 6 has been filed at the Korea Testing and Research Institute and discovered by a Twitter user @yabhishekhd. Certification for a 1.17Wh battery with a capacity of 303.8mAh was issued on June 23 by the KTR, a Korean regulatory body that approves and tests new hardware ahead of public sale. The battery seems to be destined for a future...

Apple Watch Series 6 to Feature Blood Oxygen Monitoring Sensor

Friday July 31, 2020 1:56 am PDT by
The Apple Watch Series 6 will add blood oxygen monitoring to its features list when it's launched later this year, according to a new report from DigiTimes. Apple Watch 6 will feature biosensors that can monitor sleeping conditions, detect blood oxygen and measure pulse rates, heartbeats and atrial fibrillation, and will also incorporate MEMS-based accelerometer and gyroscope, all allowing the ...

Apple Marks Return of NHL With New 'Hockey Tape' Ad Shot on iPhone 11 Pro

Saturday August 1, 2020 2:33 am PDT by
Apple today marked the return of NHL hockey with a new "Shot on iPhone" ad on its YouTube channel in Canada. Titled "Hockey Tape," the 30-second video features Vegas Golden Knights players Marc-André Fleury and Mark Stone having some on-ice fun with the iPhone 11 Pro, which they attach to the boards, a hockey stick, and a skate with hockey tape. "See the game like never before with Ultra ...

Emails Reveal Why Steve Jobs and Phil Schiller Blocked In-App Purchase of Kindle Books

Friday July 31, 2020 6:25 am PDT by
Internal Apple emails, made public by the House Judiciary Committee's antitrust inquiry, have revealed information about why Apple blocked in-app purchases of Kindle books on iOS devices, reports The Verge. Two sets of emails between Steve Jobs, Phil Schiller, Eddy Cue, and various other senior Apple executives, disclose the exact thinking behind how Apple approached Kindle on iOS. The...