Apple today rolled out a few minor tweaks to its online store (via Mac Otakara), making it easier to navigate the store on touchscreen devices such as the iPhone and iPad.
One change involves a new sliding navigation bar for product categories. From the main store page, once users select one of the four main shopping categories (Mac, iPad, iPhone, iPod), the navigation bar at the top of category page showing various products and other topics within that category can now be slid back and forth with the touch of a finger. Users on non-touch devices can slide the bar by clicking on arrows at each end.
A second change involves product search results, which had previously been presented as lists of items. Results are now presented in a grid formatted to allow easy tapping on touch-enabled devices. Users on non-touch devices will also see arrows appearing on either side of each product image allowing them to view all associated product images without having to click through to the product pages.
Apple's change should notably improve the user experience on the iPad, where the large screen can take full advantage of the grid-based search results and where Apple does not have a dedicated app for shopping the store. The company's Apple Store app has been iPhone-only since its July 2010 launch, with Apple believed to be refraining from making it a universal app with a native iPad interface under the view that the iPad allows for a full web experience.
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
On this week's episode of The MacRumors Show, we talk through the latest rumors about Apple's upcoming iPad mini 8.
Subscribe to The MacRumors Show YouTube channel for more videos
The next-generation version of the iPad mini is expected to feature an OLED display, as part of Apple's plan to expand the display technology across many more of its devices. Apple's first OLED device was the Apple...
Now that Black Friday is in the rearview mirror, Cyber Monday discounts have begun appearing online, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may ...
do you really find that a touch enabled desktop computer is actually comfortable to use?
hasn't HP already made such products (https://www.google.com/search?q=hp+touch+screen&hl=en&safe=off&client=safari&rls=en&tbm=isch&tbo=u&source=univ&sa=X&ei=qeleUfacNoaqPPKYgYgJ&ved=0CEYQsAQ&biw=1311&bih=632) and failed miserably?
The company's Apple Store (http://appshopper.com/lifestyle/apple-store) app has been iPhone-only since its July 2010 launch, with Apple believed to be refraining from making it a universal app with a native iPad interface under the view that the iPad allows for a full web experience.
With that attitude the the iPad would have never have come into existence, given the disaster of Windows Tablets. Implementation is everything and just b/c HP doesn't do a good job doesn't mean Apple can't design something that is intuitive and improving upon people's current work flow.
I can agree that an open mind is mandatory for such situations but my arm's muscles will seriously disagree after 30 minutes of continuous use, if not earlier. So unless the iMac takes a more horizontal approach in the future, I don't see the ergonomics team at cupertino signing off on it.
