If you're new to AirPods, considering buying a pair, or just want to pick up some new tips.
Apple Launches New 'Why You'll Love an iPad' Web Campaign
Apple today rolled out a new advertising theme for the iPad on its website, highlighting a number of reasons why people love their iPads. The campaign follows on a similar one for the iPhone that launched a couple of weeks ago.
The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices.
It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year.
The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices.
It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year.
[ 130 comments ]
Top Rated Comments
(View all)
78 months ago
Once again, one of the most important parts has been left to the bottom of the ad page.
Where do I go if I drop my Nexus anywhere in the world?
Where do I go if I drop my Nexus anywhere in the world?
78 months ago
Why iPad ?
Why make this terrible ad?
Apple rocks at hardware so at least they know their strengths.
Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
Are you on crack?
What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?
If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.
My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
78 months ago
iTunes match on the other hand...
Works plenty fine for me....I don't have any issues with it.
78 months ago
Are you on crack?
What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?
If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.
My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
This wasn't directed at me but I'll bite.
iCloud - Let's start off with artificial segmentation. I have a 2009 MacBook Pro with Snow Leopard/Windows 7 installed. How is it that in order to use iCloud, I have to reboot out of the Apple OS? It makes no sense, what happened to keeping it in the ecosystem? :mad:
At this very moment, iCloud supports more Windows OSes (Vista, 7, 8) than it does Apple ones (Lion, Mountain Lion)! "iCloud, only available on Apple OSes released after mid-2011 or any Windows OS since 2007!" :rolleyes:
As far as the actual iCloud content goes, it needs to scale with number of products. The person who has three iPod Classics, a Touch and an iPhone should be afforded more space than the guy who only has an iPod Shuffle.
iTunes - several unnecessary changes along with the ongoing belief that people can't choose for themselves. In order to promote their new Song layout, they get rid of 'Cover Flow' and 'Album Cover' in the bottom corner, meaning the only way to view the album artwork is to use the new layout. Sorting has become worse, especially for those who have classical music, search function is worse. On the plus side, it is prettier :rolleyes:
iOS 6/Maps - They have the temerity to put out a half finished Maps app as a flagship component of their 'new' OS. The Maps app is mediocre at very best and highlights the fact that Apple, in its quest for omnipotence, is willing to sacrifice quality. iOS features few overhauls and updates.
Safari - "Can you run the newest version of our browser? Not if you're using Snow Leopard because...... well, just because." :mad:
If Apple had the same approach to software that they did to hardware and customer service, they would be unstoppable.
Hardware - cutting edge; world class.
Customer Service - pererless; class leading; [my MagSafe broke; they hooked me up a new one, gratis, within 5 minutes]
Software - staid, mundane, segmented (you want this new version of this core OS X program, update your OS)
arbitrary (when you view an album in iTunes and then in Finder it will show two different sizes. This is because despite both programs being made by Apple, one uses megabits and the other uses megabytes, both of which are signified by MB in their respective programs)
78 months ago
i love how apples marketing always makes it seem like their customers are idiots and need everything spelt out for them :D
Bahaha. Oh the irony...
78 months ago
Why iPad ?
Why make this terrible ad?
Apple rocks at hardware so at least they know their strengths.
Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
Why make this terrible ad?
Apple rocks at hardware so at least they know their strengths.
Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
78 months ago
Why iPad ?
Why make this terrible ad?
Apple rocks at hardware so at least they know their strengths.
Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
If you hate everything apple is doing, then it's time for you to move on. There are plenty of those gimmicky features you might love in the GS4. Some of us actually don't jump onto the media bandwagon and enjoy the products as they are.
78 months ago
Bahaha. Oh the irony...
More than you ever wanted to know about "spelled" and "spelt". (http://grammarist.com/spelling/spelled-spelt/)
[ Read All Comments ]
Apple today announced its TV subscription service, Apple TV+, at the Steve Jobs Theater in California. This is the long-rumored service that will host Apple's original television shows and films,...
Apple's "It's Show Time" event will kick off shortly at the Steve Jobs Theater in Cupertino, California. The event will see the unveiling of Apple's long-rumored streaming TV...
Darkroom for iOS, a popular photo editing app, today received a major update that adds a lot of new functionality to improve the way it interacts with the iPhone and the iPad.
In the Photos app,...
Apple's "It's show time" media event will be kicking off at 10:00 AM Pacific / 1:00 PM Eastern today, and some MacRumors readers who can't follow the event live are interested in...
Amazon has kicked off the week with new low prices on Apple's iPad Pro models from 2018, discounting the tablets by as much as $200 off their original prices. Models on sale include the Wi-Fi...
Apple will debut its rumored television service on Monday, and ahead of the event, The Washington Post has shared some new details on the planning that has gone into Apple's TV service.
When...
LG recently debuted a new 32UL950 32-inch UltraFine 4K display, but this latest model, priced at $1300, wasn't designed in partnership with Apple.
It still shares quite a few design...
Nomad is a company that creates useful accessories built around rugged simplicity, and in the past it has released iPhone cases, Lightning cables, and Apple Watch straps.
This year, Nomad...
