Apple Launches New 'Why You'll Love an iPad' Web Campaign

Apple today rolled out a new advertising theme for the iPad on its website, highlighting a number of reasons why people love their iPads. The campaign follows on a similar one for the iPhone that launched a couple of weeks ago.

Whyyoullloveanipad
The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices.

It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year.

Top Rated Comments

Davmeister Avatar
121 months ago
Once again, one of the most important parts has been left to the bottom of the ad page.

Where do I go if I drop my Nexus anywhere in the world?
Score: 33 Votes (Like | Disagree)
jan1024188 Avatar
121 months ago
Seems like all apple does these days are new ads.
Score: 33 Votes (Like | Disagree)
coolfactor Avatar
121 months ago
Why iPad ?

Why make this terrible ad?


Apple rocks at hardware so at least they know their strengths.

Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
Score: 30 Votes (Like | Disagree)
Schmitty11 Avatar
121 months ago
We want true innovation, not more weird ad campaigns
Score: 15 Votes (Like | Disagree)
ArchAndroid Avatar
121 months ago
Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
This wasn't directed at me but I'll bite.

iCloud
- Let's start off with artificial segmentation. I have a 2009 MacBook Pro with Snow Leopard/Windows 7 installed. How is it that in order to use iCloud, I have to reboot out of the Apple OS? It makes no sense, what happened to keeping it in the ecosystem? :mad:

At this very moment, iCloud supports more Windows OSes (Vista, 7, 8) than it does Apple ones (Lion, Mountain Lion)! "iCloud, only available on Apple OSes released after mid-2011 or any Windows OS since 2007!" :rolleyes:

As far as the actual iCloud content goes, it needs to scale with number of products. The person who has three iPod Classics, a Touch and an iPhone should be afforded more space than the guy who only has an iPod Shuffle.

iTunes - several unnecessary changes along with the ongoing belief that people can't choose for themselves. In order to promote their new Song layout, they get rid of 'Cover Flow' and 'Album Cover' in the bottom corner, meaning the only way to view the album artwork is to use the new layout. Sorting has become worse, especially for those who have classical music, search function is worse. On the plus side, it is prettier :rolleyes:

iOS 6/Maps - They have the temerity to put out a half finished Maps app as a flagship component of their 'new' OS. The Maps app is mediocre at very best and highlights the fact that Apple, in its quest for omnipotence, is willing to sacrifice quality. iOS features few overhauls and updates.

Safari - "Can you run the newest version of our browser? Not if you're using Snow Leopard because...... well, just because." :mad:

If Apple had the same approach to software that they did to hardware and customer service, they would be unstoppable.

Hardware - cutting edge; world class.

Customer Service - pererless; class leading; [my MagSafe broke; they hooked me up a new one, gratis, within 5 minutes]

Software
- staid, mundane, segmented (you want this new version of this core OS X program, update your OS)
arbitrary (when you view an album in iTunes and then in Finder it will show two different sizes. This is because despite both programs being made by Apple, one uses megabits and the other uses megabytes, both of which are signified by MB in their respective programs)
Score: 14 Votes (Like | Disagree)
jrswizzle Avatar
121 months ago
iTunes match on the other hand...

Works plenty fine for me....I don't have any issues with it.
Score: 14 Votes (Like | Disagree)

Popular Stories

widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...