Apple Launches New 'Why You'll Love an iPad' Web Campaign

Apple today rolled out a new advertising theme for the iPad on its website, highlighting a number of reasons why people love their iPads. The campaign follows on a similar one for the iPhone that launched a couple of weeks ago.

Whyyoullloveanipad
The 'Why iPad' pages mention positive J.D. Power rankings for the device, percentages of companies and school districts using the iPad, the 300,000 apps available for the iPad, the quality of the materials used in building it, the Retina display for the iPad as well as the smaller size of the mini, 10-hour battery life, and the two cameras built into the devices.

It's unclear why Apple waited to launch the 'Why iPad' page rather than launching it simultaneously with the companion iPhone page. The campaigns seem to be in response to an advertising blitz from Samsung that has shown some gains for the company in the past year.

Popular Stories

iPhone 17 Slim Feature Single Camera 1 Redux

'iPhone 17 Air' Launching Later This Year With These 10 New Features

Wednesday January 15, 2025 7:16 am PST by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the "ultra-thin" device. Overall, the "iPhone 17 Air" is shaping up to be a mixed bag. Due to its thinness, the device is expected to have some limited specifications compared to the iPhone 17 Pro models, including only a single rear camera, only a single speaker, no SIM...
2024 iPhone Boxes Feature

Apple Changes Trade-In Values for iPhones, iPads, Macs, and More

Thursday January 16, 2025 6:45 am PST by
Apple today adjusted estimated trade-in values for select iPhone, iPad, Mac, and Apple Watch models in the U.S., according to its website. Some values increased, while others decreased. The changes were not too significant, with most values rising or dropping by $5 to $50. We have outlined some examples below: Device New Value Old Value iPhone 15 Pro Max Up to $630 U ...
new magsafe charger

Apple Releases Updated MagSafe Charger Firmware

Tuesday January 14, 2025 11:30 am PST by
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number. The 2024 MagSafe charger was...
Generic iOS 18

iOS 18.3 Coming Soon: Here's What's New

Monday January 13, 2025 5:33 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Generic iOS 18

Everything New in iOS 18.3 Beta 3

Thursday January 16, 2025 12:39 pm PST by
Apple provided the third beta of iOS 18.3 to developers today, and while the betas have so far been light on new features, the third beta makes some major changes to Notification Summaries and also tweaks a few other features. Notification Summary Changes Apple made multiple changes to Notification Summaries in response to complaints about inaccurate summaries of news headlines. For...
severance new york promo 1

Apple Promotes Severance Season 2 Premiere With Lumon Industries Pop-Up and Visits From Actors

Tuesday January 14, 2025 3:47 pm PST by
Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City. Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and...
airpods pro 2 gradient

AirPods Pro 3 Expected This Year: Here's What We Know

Wednesday January 8, 2025 7:05 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
Apple Card iPhone 16 Pro Feature

Three Companies Are Now in the Running to Take Over the Apple Card

Thursday January 16, 2025 8:18 am PST by
Apple is in talks with Barclays and Synchrony about becoming its new financial partner for the Apple Card, according to Reuters sources. The report today added that Apple has also been holding discussions with Chase Bank owner JPMorgan since last year, so there are at least three potential companies in the running to take over the Apple Card from current partner Goldman Sachs. Goldman...

Top Rated Comments

Davmeister Avatar
154 months ago
Once again, one of the most important parts has been left to the bottom of the ad page.

Where do I go if I drop my Nexus anywhere in the world?
Score: 33 Votes (Like | Disagree)
jan1024188 Avatar
154 months ago
Seems like all apple does these days are new ads.
Score: 33 Votes (Like | Disagree)
coolfactor Avatar
154 months ago
Why iPad ?

Why make this terrible ad?


Apple rocks at hardware so at least they know their strengths.

Software apple is pretty bad. iCloud sucks, iTunes is meh, iOS 6 meh, maps, etc.
Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
Score: 30 Votes (Like | Disagree)
Schmitty11 Avatar
154 months ago
We want true innovation, not more weird ad campaigns
Score: 15 Votes (Like | Disagree)
ArchAndroid Avatar
154 months ago
Are you on crack?

What sucks about iCloud?
What is meh about iTunes?
What is meh about iOS 6, maps, etc.?

If you're going to make a statement, back it up with some specifics, or you're just wasting everybody's time.

My experience with iCloud, iTunes, iOS 6, and maps is amazing. Never have things worked so well together and offered up such a rich, engaging experience. The demands that consumers are putting on Apple these days is getting out of control. Appreciate the beauty of engineering you are holding in your hand!
This wasn't directed at me but I'll bite.

iCloud
- Let's start off with artificial segmentation. I have a 2009 MacBook Pro with Snow Leopard/Windows 7 installed. How is it that in order to use iCloud, I have to reboot out of the Apple OS? It makes no sense, what happened to keeping it in the ecosystem? :mad:

At this very moment, iCloud supports more Windows OSes (Vista, 7, 8) than it does Apple ones (Lion, Mountain Lion)! "iCloud, only available on Apple OSes released after mid-2011 or any Windows OS since 2007!" :rolleyes:

As far as the actual iCloud content goes, it needs to scale with number of products. The person who has three iPod Classics, a Touch and an iPhone should be afforded more space than the guy who only has an iPod Shuffle.

iTunes - several unnecessary changes along with the ongoing belief that people can't choose for themselves. In order to promote their new Song layout, they get rid of 'Cover Flow' and 'Album Cover' in the bottom corner, meaning the only way to view the album artwork is to use the new layout. Sorting has become worse, especially for those who have classical music, search function is worse. On the plus side, it is prettier :rolleyes:

iOS 6/Maps - They have the temerity to put out a half finished Maps app as a flagship component of their 'new' OS. The Maps app is mediocre at very best and highlights the fact that Apple, in its quest for omnipotence, is willing to sacrifice quality. iOS features few overhauls and updates.

Safari - "Can you run the newest version of our browser? Not if you're using Snow Leopard because...... well, just because." :mad:

If Apple had the same approach to software that they did to hardware and customer service, they would be unstoppable.

Hardware - cutting edge; world class.

Customer Service - pererless; class leading; [my MagSafe broke; they hooked me up a new one, gratis, within 5 minutes]

Software
- staid, mundane, segmented (you want this new version of this core OS X program, update your OS)
arbitrary (when you view an album in iTunes and then in Finder it will show two different sizes. This is because despite both programs being made by Apple, one uses megabits and the other uses megabytes, both of which are signified by MB in their respective programs)
Score: 14 Votes (Like | Disagree)
jrswizzle Avatar
154 months ago
iTunes match on the other hand...

Works plenty fine for me....I don't have any issues with it.
Score: 14 Votes (Like | Disagree)