Eric Schmidt on Google Now for iOS: 'You'll Need to Discuss That With Apple' [Updated]

google_now_androidLast week, Google apparently accidentally leaked a promotional video revealing that its Google Now app will be coming to iOS. Google Now is currently an Android-only app designed to automatically integrate relevant bits of information such as weather, traffic, appointments, and more into users' lives. The video was quickly removed, but Google had not issued a statement on its appearance.

iPhone Hacks now points to a Tweet from Techmeme editor Mahendra Palsule noting that Google Chairman Eric Schmidt was asked about Google Now coming to iOS at the company's Big Tent event in India today. According to the report, Schmidt suggested that whether or not Google Now comes to the App Store is currently up to Apple's reviewers. The exchange between Schmidt and The Guardian editor Alan Rusbridger appears nearly 18 minutes into the interview (via TechCrunch):

Q: When can I get Google Now on my iPhone?

A: On your iPhone? You'll need to discuss that with Apple. Apple has a policy of approving or disapproving apps that are submitted into its store, and some of the apps we make they approve and some of them they don't. They recently did approve Google Maps, thank goodness. [laughter] And without being too obnoxious, you have excellent vendors of Android choices for you in London, from many different suppliers.

Q: So, has Apple got a problem with Google Now?

A: That was an ambiguous statement. Does Apple have a problem with Google, or Google Now? [laughter]

Q: Sorry...Google Now. Capital letter.

A: Let me not talk about the specifics. I don't think they're particularly worried about Google Now.

Apple and Google obviously have had a contentious relationship as competition between iOS and Android has intensified in recent years. While Apple has generally approved Google's apps submitted to the App Store, there have in some cases been significant delays, as seen with Google Voice remaining in limbo for over a year before finally receiving approval.

Update 11:27 AM: Apple has informed CNET that Google has not submitted an iOS version of Google Now to the App Store for review.

Update 3:00 PM: Google has admitted to CNET that it has "not submitted Google Now to Apple’s App Store."

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Finder Siri Feature

Why Apple's iOS 26.4 Siri Upgrade Will Be Bigger Than Originally Promised

Friday February 6, 2026 3:06 pm PST by
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do. The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up. Upgraded Architecture The next-generation...
wwdc sans text feature

Apple Rumored to Announce New Product on February 19

Thursday February 5, 2026 12:22 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report, citing industry sources, is available in English on Macworld. Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...

Top Rated Comments

newagemac Avatar
168 months ago
I think I'll pass. I don't want Google's gimmicky spyware on my iPhone constantly burning up my battery so Google can continuously collect data on everything about me and profit off of my info and privacy without paying me.

And they definitely are not going to be allowed to track my children on their phones corrupting their minds with all the corporate advertising Google is fond of blasting all around the web.

By the way Schmidt, it's funny that on Android your actual competition (companies with Ad Blocking apps) seems to be the only apps specifically outlawed from Android and actually enforced. Tons of malware ok to leave in the Play Store but you sure made sure to remove all the ad blockers. Wow.

...
Score: 31 Votes (Like | Disagree)
NoNothing Avatar
168 months ago
The question really is:

Did Google submit the App or not?
Score: 23 Votes (Like | Disagree)
samcraig Avatar
168 months ago
I think I'll pass. I don't want Google's gimmicky spyware on my iPhone.

How is it spyware if you have to not only download it - but agree to the service terms? Silly comment.
Score: 18 Votes (Like | Disagree)
stuffradio Avatar
168 months ago
I think I'll pass. I don't want Google's gimmicky spyware on my iPhone.

That's like saying you won't install Find my iPhone because you're afraid Apple will track you.
Score: 18 Votes (Like | Disagree)
NoNothing Avatar
168 months ago
This is the one thing i don't like about apple. They have the right to just not approve an app if they feel it causes competition or as i think apple puts it "confusions" between two competing apps and obviously theirs would win every time.

If they were confident in their products, they would approve every app as long as it passed their actual functionality specifications.

This is the thing I dislike about Google. Eric never once said they submitted the app for approval. It is easier to blame Apple.
Score: 18 Votes (Like | Disagree)
AlphaVictor87 Avatar
168 months ago
This is the one thing i don't like about apple. They have the right to just not approve an app if they feel it causes competition or as i think apple puts it "confusions" between two competing apps and obviously theirs would win every time.

If they were confident in their products, they would approve every app as long as it passed their actual functionality specifications.
Score: 16 Votes (Like | Disagree)