Tim Cook's Approval Rating Slips, Loses Top Spot in CEO Rankings

by

Career site Glassdoor today released the results of its annual CEO approval rating survey, showing a four percentage-point drop for Apple CEO Tim Cook that resulted in a decline from the top spot in last year's survey to 18th in this year's version. Glassdoor's results are based on over 500,000 company surveys submitted by employees over the past year that ask whether they approve of how their CEO is running the company. Based on an average of ratings over the past year, Cook dropped from a 97% approval rating in the 2012 survey to a 93% rating this year.

glassdoor_ceo_approval_2013
Facebook's Mark Zuckerberg surged to the top of this year's list, seeing a 14-point rise in his approval rating to 99%.

While Apple has continued to perform well financially since Cook's ascension to the CEO position in August 2011, the company's growth has been slowing in recent quarters and its stock price has declined by roughly 40% from its highs amid concerns over increasing competition and how well Apple will be able to tap new products and markets to drive future growth.

Top Rated Comments

(View all)
Avatar
100 months ago
this ranking lost all credibility by putting zuckerberg on top...
Score: 18 Votes (Like | Disagree)
Avatar
100 months ago
It looks like Mark Zuckerberg has a lot of friends who like him a lot since they joined him on … whatever his company is called … ;)
Score: 14 Votes (Like | Disagree)
Avatar
100 months ago
Oh no Cook's rating slipped to 93%. Guess that's why the stock is up $7 so far today.
Score: 10 Votes (Like | Disagree)
Avatar
100 months ago
Well, a popularity contest of the worlds richest and most conniving, awful people you'd never want to spend time with. Handy.

Perhaps they could make one for elected officials as well.
Score: 8 Votes (Like | Disagree)
Avatar
100 months ago
From an investor's standpoint - he's a terrible CEO.
He's not unlocking shareholder value - which was excused under Steve Jobs because -
He's not a visionary like Steve was.
He's not a product guy.

He's a business man - and he's not a good one at that. His job is to pay back shareholders in value - either in stock price or a good dividend. Some people here hate shareholders because Steve did - and that's fine - but you have to remember that shareholders own about 60% of Apple, and they're pissed that he isn't doing anything to cause the stock to reflect Apple's real value (either by buying companies, giving money back to the shareholders, or buying shares back)
Score: 7 Votes (Like | Disagree)
Avatar
100 months ago
This is meaningless. Just stick to making good stuff apple. Don't go backwards in arrogance.
Score: 7 Votes (Like | Disagree)

Top Stories

'A New iOS Update is Now Available' Popping Up Repeatedly in iOS 14 Beta [Fixed: New Beta Available]

Thursday October 29, 2020 6:11 pm PDT by
Many users running iOS 14 beta are reporting that they are seeing a dialog box pop up repeatedly asking them to update from the latest iOS 14 beta. Threads in our forums, Reddit, and Twitter are reporting the issue. The dialog has been appearing for a few days now, but as of tonight has started appearing more frequently, every time an iPhone is unlocked. There's been further discussion in...

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...

Apple One is Now Available: Save Money by Bundling Apple Music, iCloud Storage, Apple TV+, Apple Arcade, and More

Friday October 30, 2020 7:47 am PDT by
Apple One bundles are now available in the United States and over 100 other countries, allowing customers to subscribe to multiple Apple services through a single plan, including Apple Music, Apple TV+, Apple Arcade, iCloud, and more. To sign up for Apple One on an iPhone: Open Settings App Tap on Your Name at the top Tap on Subscriptions Tap on Apple One The prompt for Apple One...

iPhone 12 Ceramic Shield Still 'Scratches at Level 6 With Deeper Grooves at Level 7' in Mohs Hardness Test

Wednesday October 28, 2020 7:10 am PDT by
iPhone 12 and iPhone 12 Pro models feature a new Ceramic Shield front cover that is "tougher than any smartphone glass," according to Apple, but the displays on the devices still have similar scratch resistance as previous iPhones based on a new test. Zack Nelson today shared his much-anticipated iPhone 12 Pro durability test on his YouTube channel JerryRigEverything, and based on the Mohs...

Apple CEO Tim Cook: 'More Exciting Things' in Store For This Year

Thursday October 29, 2020 2:20 pm PDT by
During today's earnings call for the fourth fiscal quarter of 2020 (third calendar quarter), Cook said that while he doesn't want to give too much away, "this year has a few more exciting things in store." Cook is likely speaking about the Apple Silicon Macs, as Apple has previously said the first Apple Silicon Mac will be coming before the end of 2020. There are rumors of a third fall event ...

2020 iPad Air vs. iPad Pro: Hands-On Comparison

Tuesday October 27, 2020 3:03 pm PDT by
Apple announced the new 2020 fourth-generation iPad Air in September, but the new tablets just started shipping out to customers last Friday. We picked one up and thought we'd do a hands-on comparison with the iPad Pro, which was last updated in March, because both tablets are about as powerful and share many similarities. Subscribe to the MacRumors YouTube channel for more videos. Design and ...

After Mocking Apple, Samsung May Remove Power Adapter From Galaxy S21 Box

Tuesday October 27, 2020 4:29 pm PDT by
Samsung's Galaxy S21, coming in 2021, may not include a power adapter or headphones in the box, according to reports from Korean media sites highlighted by SamMobile. Rumors earlier this year also said that Samsung was considering removing these accessories from future smartphone models, but that didn't stop Samsung from mocking Apple for selling the iPhone 12 models without a power adapter...

Apple Releases First macOS Big Sur 11.0.1 Beta to Developers [Update: Public Beta Available]

Wednesday October 28, 2020 10:15 am PDT by
Apple today seeded a new macOS Big Sur 11.0.1 beta to developers for testing purposes, with the new beta replacing the existing macOS Big Sur 11 beta 10 update that was released two weeks ago. The macOS Big Sur beta can be downloaded through the Apple Developer Center and once the appropriate profile is installed, subsequent betas will be available through the Software Update mechanism in...

Apple One Service Bundles Set to Launch Tomorrow, Fitness+ Coming This Quarter

Thursday October 29, 2020 1:39 pm PDT by
Apple in September announced Apple One, a new series of services bundles that will let Apple device customers purchase several services together in one package instead of separately, saving money for those who use multiple Apple service products. Ahead of Apple's earnings call, Apple CFO Luca Maestri told Bloomberg that Apple One is set to launch on Friday, October 30. Apple One Bundle...

PSA: Apple One Premier Bundle Only Available in US, UK, Canada, and Australia

Friday October 30, 2020 2:39 am PDT by
Apple's new Apple One series of services bundles launches on Friday in over 100 countries and regions, but the top Premier tier will be limited to the United States, the United Kingdom, Australia, and Canada. The limited rollout of the $29.95 Premier tier is down to the fact that Apple News+ is currently only available in the above countries. Apple News+ is exclusive to the Premier tier,...