T-Mobile Attacked by AT&T in Newspaper Ad Ahead of Potential Rebranding

According to TmoNews, T-Mobile is gearing up to introduce significant changes to its service in March, eliminating both contracts and early termination fees, along with implementing installment payments for its equipment. T-Mobile's move to end subsidies was confirmed by the company in late December.

-For starters, kiss contracts goodbye as T-Mobile moves to a no-contract world. Existing customers will finish out their current contract or upgrade to a new device without a new contract, whichever comes first. New customers won't have to suffer with any long-term commitments. Contract wise that is.

-Early termination fees will be a thing of the past as well, which makes complete sense when announced with the removal of contracts.

-Expect the introduction of a new equipment installment plan tier, likely in the $25 – 30 dollar range as T-Mobile moves to make all its smartphones $99 or less as down payments. A $30 tier makes sense if you consider the retail value of the device is $699 = $30 x 20 monthly payments.

Along with the service updates, T-Mobile is also expected to refine its brand image, with a focus on its "Dual 4G" HSPA+ and LTE networks and the retirement of its former "Stick Together" tagline.

The news of T-Mobile's upcoming revamp comes just after AT&T posted full page ads in The New York Times, The Wall Street Journal, and USA Today lambasting the carrier for dropped calls and slow download speeds.

attvstmobile
The attack is a response to T-Mobile CEO John Legere, who called the AT&T network "crap" back in January. The animosity between the two companies began after AT&T failed to purchase T-Mobile following objections from the Federal Communications Commission and the Department of Justice.

T-Mobile is the fourth largest carrier in the United States, behind AT&T, Verizon, and Sprint. Though T-Mobile does not currently offer Apple products, Apple has confirmed that it plans to offer its products via T-Mobile in 2013.

Popular Stories

iOS 18

iOS 18.4 Coming Next Week With These New Features for Your iPhone

Friday February 14, 2025 6:18 am PST by
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes. Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week. Below, we outline what to expect from iOS 18.4 so far. Apple Intelligence for Siri Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
M4 Mac mini Apple Video

Apple's Refurbished Mac Mini Pricing Has a Problem

Thursday February 13, 2025 6:20 am PST by
Apple this week began selling refurbished Mac mini models with the M4 chip for the first time, but this has led to a pricing conundrum. In the United States, Apple is offering a refurbished Mac mini with the base M4 chip, 256GB of storage, 16GB of RAM, and Gigabit Ethernet for $509, down from $599 new. This is the standard 15% discount that Apple offers on refurbished Macs. The issue is...
iPhone 16 Apple Store

iPhone 17 in New Sizes This Year: What to Know

Thursday February 13, 2025 2:45 am PST by
Last year, Apple tweaked iPhone 16 Pro screen sizes to make them bigger than 2023's iPhone 15 Pro models, and this year we are also expecting a change in the size of the displays in the iPhone 17 lineup. Here's what we know. Standard iPhone 17 Apple could introduce a new display size for the standard iPhone 17 model in 2025. The iPhone 17 could measure in at 6.3 inches, up from 6.1 inches,...
iphone air concept weis

iPhone 17 Air Could Look Like This in Real Life

Friday February 14, 2025 3:41 am PST by
There have been several alleged leaked details of the iPhone 17 Air, Apple's rumored new slim iPhone, but images have been limited to grainy shots taken in component factories. However, this hyper-realistic concept created by WEIS Studio gives us the best idea yet of what Apple's thin device might actually look like. The concept design is inspired by recent leaks indicating that the device...
Apple Ad on X

Apple Resumes Advertising on X

Wednesday February 12, 2025 2:18 pm PST by
Apple this month started advertising on X for the first time in more than a year. The company had stopped advertising on the social media platform in November 2023 following controversial remarks made by its owner Elon Musk. For example, the @Apple account is running an ad promoting Safari's privacy features. The ad was spotted by MacRumors contributor Aaron Perris. The @AppleTV account has a...

Top Rated Comments

Tuan X Avatar
156 months ago
So AT&T was like “Yo, what’s good baby? I got all this bread & I’m willing to spend it on you if you be my b*tch.” Even though he’s slow & very shallow, T-Mobile was like, “Ok boo, let’s plan this wedding. But since you ballin’ & everything you gotta get me a crib, a new whip & a puppy.” T-Mobile knew these gifts couldn’t be taken back if things didn’t go well. So T-Mobile & AT&T planned their wedding, even though they knew their parents may not approve because AT&T is Jewish & T-Mobile’s Atheist.

Time goes by, they're about to get married, but their parents are like, “Get the hell outta here you’re not marrying a (Jew/Atheist),” they’re forced to break up. AT&T is upset they didn’t get their girl. T-Mobile is like “ooohhh, sorry boo. Thanks for the whip though.”

T-Mobile quickly meets another guy, Metro PCS, he’s an atheist too! He doesn’t have much money but he’s got personality & is goal oriented. T-Mobile falls in love. They decide they want to get married & oddly Metro PCS agrees to change his name to hers (you know she got an ego); but T-Mobile’s willing to let Metro PCS wear the pants in the relationship.

AT&T, jealous as all hell, starts talking crap about T-Mobile. “Ohhhh, whatever yo, that chick is slow. Forget her. Look at me I’m ballin’, she know she miss this!” Clearly upset because he realized T-Mobile was playing him from the start.
Score: 44 Votes (Like | Disagree)
uknowimright Avatar
156 months ago
they are acting like the mad ex-girlfriend
Score: 39 Votes (Like | Disagree)
Dwalls90 Avatar
156 months ago
ATT poking fun at dropped calls? LOL

And tmobiles 4G is up to twice as fast as ATT's.
Score: 26 Votes (Like | Disagree)
FirePhantom Avatar
156 months ago
If T-Mobile's network is so bad, then why did AT&T want to buy it?

Slimy move, AT&T.
Score: 25 Votes (Like | Disagree)
NutsNGum Avatar
156 months ago
I really detest the rise in negative advertising.
Score: 12 Votes (Like | Disagree)
Buduls Avatar
156 months ago
what a hell are drop calls, is that only american thing ? ...
Score: 11 Votes (Like | Disagree)