T-Mobile Attacked by AT&T in Newspaper Ad Ahead of Potential Rebranding
According to TmoNews, T-Mobile is gearing up to introduce significant changes to its service in March, eliminating both contracts and early termination fees, along with implementing installment payments for its equipment. T-Mobile's move to end subsidies was confirmed by the company in late December.
-For starters, kiss contracts goodbye as T-Mobile moves to a no-contract world. Existing customers will finish out their current contract or upgrade to a new device without a new contract, whichever comes first. New customers won't have to suffer with any long-term commitments. Contract wise that is.
-Early termination fees will be a thing of the past as well, which makes complete sense when announced with the removal of contracts.
-Expect the introduction of a new equipment installment plan tier, likely in the $25 – 30 dollar range as T-Mobile moves to make all its smartphones $99 or less as down payments. A $30 tier makes sense if you consider the retail value of the device is $699 = $30 x 20 monthly payments.
Along with the service updates, T-Mobile is also expected to refine its brand image, with a focus on its "Dual 4G" HSPA+ and LTE networks and the retirement of its former "Stick Together" tagline.
The news of T-Mobile's upcoming revamp comes just after AT&T posted full page ads in The New York Times, The Wall Street Journal, and USA Today lambasting the carrier for dropped calls and slow download speeds.
The attack is a response to T-Mobile CEO John Legere, who called the AT&T network "crap" back in January. The animosity between the two companies began after AT&T failed to purchase T-Mobile following objections from the Federal Communications Commission and the Department of Justice.
T-Mobile is the fourth largest carrier in the United States, behind AT&T, Verizon, and Sprint. Though T-Mobile does not currently offer Apple products, Apple has confirmed that it plans to offer its products via T-Mobile in 2013.
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Top Rated Comments
Time goes by, they're about to get married, but their parents are like, “Get the hell outta here you’re not marrying a (Jew/Atheist),” they’re forced to break up. AT&T is upset they didn’t get their girl. T-Mobile is like “ooohhh, sorry boo. Thanks for the whip though.”
T-Mobile quickly meets another guy, Metro PCS, he’s an atheist too! He doesn’t have much money but he’s got personality & is goal oriented. T-Mobile falls in love. They decide they want to get married & oddly Metro PCS agrees to change his name to hers (you know she got an ego); but T-Mobile’s willing to let Metro PCS wear the pants in the relationship.
AT&T, jealous as all hell, starts talking crap about T-Mobile. “Ohhhh, whatever yo, that chick is slow. Forget her. Look at me I’m ballin’, she know she miss this!” Clearly upset because he realized T-Mobile was playing him from the start.
And tmobiles 4G is up to twice as fast as ATT's.
Slimy move, AT&T.