Apple today announced that the iTunes Store has reached a new milestone, passing 25 billion songs downloaded. Interestingly, Apple also announced that it has awarded a €10,000 iTunes Gift Card to the user who downloaded the milestone song even though the company did not run a high-profile promotion for the contest as it has for past music and app milestones.
The 25 billionth song, “Monkey Drums” (Goksel Vancin Remix) by Chase Buch, was purchased by Phillip Lüpke from Germany. As the downloader of the 25 billionth song, Phillip will receive a €10,000 iTunes® Gift Card.
“We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Averaging over 15,000 songs downloaded per minute, the iTunes Store connects music fans with their favorite artists, including global sensations like Adele and Coldplay and new artists like The Lumineers, on a scale we never imagined possible.”
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Apple notes that the iTunes Store now offers over 26 million songs and is available in 119 countries after December's expansion to 56 new countries.
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Tim and Phil were at the Apple cafeteria waiting in line for their sushi breakfast when all of a sudden Tim's phone started blazing out Green Day's new song, Fell for you. Phil, startled asked what that was. Tim exclaimed it is his ringtone that goes off only when Eddy calls. Tim answered and annoyed, asked Eddy "What now"? Tim had only had 3 hours of sleep from coming back from China. We are only minutes away from 25 billion downloads Eddy said excitedly! Thats great! Tim replied. This news put a smile on Tim's face knowing that they are reaching another milestone. I'll call you back when the 25 billionth song is downlo…We NEED a prize to give the guy Tim interrupted. Right said Eddy. We can just do a gift card like we have done okay? Thats good exclaimed Tim.
About 30 minutes later, the phone went off again. Tim knew what he was about to hear.
A guy from Germany downloaded a song called "Monkey Drums"… Thats the 25 billionth song. Tim slightly saddened mentioned that he wished it was a Green Day song or a Lady Gaga song that was the 25 billionth downloaded.
Tim sighed "Well, send the info to the PR department".
Will do Eddy said with enthusiasm.
Eddy happily hung up and called PR. We got 25 billion sings downloaded. It was Phillip Lüpke from Germany who has a fetish for Monkeys. He downloaded Monkey Drums. Issue a press release immediately. We are sending him EUR10,000 iTunes Card. He should be set for life on iTunes downloads. He said happily.
A PR was issued, and thus MacRumors reported on it.
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25 Billion. Wow. The App Store is still climbing faster though.
Since using Spotify, I haven't bought music from iTunes in ages... maybe not even one song in the last year.. Still an impressive number though! :)
I used to pay for Spotify but I soon realised I wasn't using £10 worth of songs each month to make it worth paying for. So I now only buy songs from iTunes/Amazon MP3 which I know I will listen to a lot.
That means it took them 11 years to sell the first 20 billion. And 5 months to sell a quarter again of that.
I would have thought it was slowing with Spotify and other services on the rise. But the above figures mean music purchases on iTunes are accelerating.
I was curious when their last milestone was, to see the rate of purchases on the iTunes store...a Google search revealed they announced 20 billion back in September.
That means it took them 11 years to sell the first 20 billion. And 5 months to sell a quarter again of that.
I would have thought it was slowing with Spotify and other services on the rise. But the above figures mean music purchases on iTunes are accelerating.
Your numbers are a bit off, but your conclusion is spot-on. The iTunes Music Store launched on 28 April 2003, so it has been open for almost, but not quite, 10 years now.
I've been tracking Apple's milestone announcements since the store launched (don't ask me why, I really don't know). Overall they've sold 7 million songs per day since launch, which is up from the 5.84 million per day as of Sept 2012 (when they reached 20 billion). The recent pace, though, has really accelerated. They've sold 34 million songs per day since last Sept's announcement. Before that, the pace was 10-11 million per day.
See the included screenshot of my nerdtastic spreadsheet. :o
phillip lüpke is lucky. I wonder what other good things have happened to him lately?
he has health insurance