Apple Announces 25 Billion Songs Sold in iTunes Music Store

Apple today announced that the iTunes Store has reached a new milestone, passing 25 billion songs downloaded. Interestingly, Apple also announced that it has awarded a €10,000 iTunes Gift Card to the user who downloaded the milestone song even though the company did not run a high-profile promotion for the contest as it has for past music and app milestones.

The 25 billionth song, “Monkey Drums” (Goksel Vancin Remix) by Chase Buch, was purchased by Phillip Lüpke from Germany. As the downloader of the 25 billionth song, Phillip will receive a €10,000 iTunes® Gift Card.

“We are grateful to our users whose passion for music over the past 10 years has made iTunes the number one music retailer in the world,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Averaging over 15,000 songs downloaded per minute, the iTunes Store connects music fans with their favorite artists, including global sensations like Adele and Coldplay and new artists like The Lumineers, on a scale we never imagined possible.”

itunes_store_killers
Apple notes that the iTunes Store now offers over 26 million songs and is available in 119 countries after December's expansion to 56 new countries.

Top Rated Comments

ouimetnick Avatar
104 months ago
One morning an Apple engineer was checking on iTunes stats. He noticed the songs downloaded was rapidly approaching 25 Billion. He gave his boss a call. Hey Eddy he said. We are approaching 25 billion songs downloaded. Wow! Eddy remarked. He was pretty excited and happy. He was just promoted and got a pay raise. "I'll let Tim and Phil know" Eddy said as he hung up the phone.

Tim and Phil were at the Apple cafeteria waiting in line for their sushi breakfast when all of a sudden Tim's phone started blazing out Green Day's new song, Fell for you. Phil, startled asked what that was. Tim exclaimed it is his ringtone that goes off only when Eddy calls. Tim answered and annoyed, asked Eddy "What now"? Tim had only had 3 hours of sleep from coming back from China. We are only minutes away from 25 billion downloads Eddy said excitedly! Thats great! Tim replied. This news put a smile on Tim's face knowing that they are reaching another milestone. I'll call you back when the 25 billionth song is downlo…We NEED a prize to give the guy Tim interrupted. Right said Eddy. We can just do a gift card like we have done okay? Thats good exclaimed Tim.

About 30 minutes later, the phone went off again. Tim knew what he was about to hear.
A guy from Germany downloaded a song called "Monkey Drums"… Thats the 25 billionth song. Tim slightly saddened mentioned that he wished it was a Green Day song or a Lady Gaga song that was the 25 billionth downloaded.

Tim sighed "Well, send the info to the PR department".
Will do Eddy said with enthusiasm.

Eddy happily hung up and called PR. We got 25 billion sings downloaded. It was Phillip Lüpke from Germany who has a fetish for Monkeys. He downloaded Monkey Drums. Issue a press release immediately. We are sending him EUR10,000 iTunes Card. He should be set for life on iTunes downloads. He said happily.

A PR was issued, and thus MacRumors reported on it.
__________________

25 Billion. Wow. The App Store is still climbing faster though.
Score: 15 Votes (Like | Disagree)
576316 Avatar
104 months ago

Since using Spotify, I haven't bought music from iTunes in ages... maybe not even one song in the last year.. Still an impressive number though! :)


I used to pay for Spotify but I soon realised I wasn't using £10 worth of songs each month to make it worth paying for. So I now only buy songs from iTunes/Amazon MP3 which I know I will listen to a lot.
Score: 8 Votes (Like | Disagree)
kirky29 Avatar
104 months ago
Since using Spotify, I haven't bought music from iTunes in ages... maybe not even one song in the last year.. Still an impressive number though! :)
Score: 7 Votes (Like | Disagree)
Jugney Avatar
104 months ago
I was curious when their last milestone was, to see the rate of purchases on the iTunes store...a Google search revealed they announced 20 billion back in September.

That means it took them 11 years to sell the first 20 billion. And 5 months to sell a quarter again of that.

I would have thought it was slowing with Spotify and other services on the rise. But the above figures mean music purchases on iTunes are accelerating.
Score: 6 Votes (Like | Disagree)
ebow Avatar
104 months ago

I was curious when their last milestone was, to see the rate of purchases on the iTunes store...a Google search revealed they announced 20 billion back in September.

That means it took them 11 years to sell the first 20 billion. And 5 months to sell a quarter again of that.

I would have thought it was slowing with Spotify and other services on the rise. But the above figures mean music purchases on iTunes are accelerating.


Your numbers are a bit off, but your conclusion is spot-on. The iTunes Music Store launched on 28 April 2003, so it has been open for almost, but not quite, 10 years now.

I've been tracking Apple's milestone announcements since the store launched (don't ask me why, I really don't know). Overall they've sold 7 million songs per day since launch, which is up from the 5.84 million per day as of Sept 2012 (when they reached 20 billion). The recent pace, though, has really accelerated. They've sold 34 million songs per day since last Sept's announcement. Before that, the pace was 10-11 million per day.

See the included screenshot of my nerdtastic spreadsheet. :o
Score: 5 Votes (Like | Disagree)
Thunderhawks Avatar
104 months ago

phillip lüpke is lucky. I wonder what other good things have happened to him lately?


he has health insurance
Score: 3 Votes (Like | Disagree)

Top Stories

cook cbs this morning

CBS This Morning: Apple to Make 'Big Announcement' Tomorrow Morning

Tuesday January 12, 2021 8:46 am PST by
CBS This Morning today shared a short clip of an upcoming interview with Apple CEO Tim Cook in which addressing last week's events at the U.S. Capitol, with Cook saying "it's key that people be held accountable for it." Following the clip, Gayle King of CBS noted that the interview with Cook was not specifically arranged to address the current controversy over Parler and other repercussions, ...
ipad pro 2021 mysmartprice cad

Allegedly Leaked 2021 iPad Pro CAD Images Suggest Few Design Changes

Tuesday January 12, 2021 3:38 am PST by
Tech blogs 91mobile and MySmartPrice on Tuesday posted a series of allegedly leaked factory CAD images of Apple's upcoming fifth-generation 11-inch iPad Pro. Rumors suggest Apple plans to announce two new iPad Pro models in both 11-inch and 12.9-inch versions, and today's images offer perhaps the clearest indication yet that Apple's next-generation iPad Pros will have minimal, if any,...
prototype iphone 12 pro

Prototype iPhone 12 Pro Shown Off in Photos

Wednesday January 13, 2021 3:39 pm PST by
Developer Giulio Zompetti, who often shows off prototype versions of Apple devices, today highlighted a prototype version of the iPhone 12 Pro. The iPhone 12 Pro is running an operating system called SwitchBoard, a nonUI version of the iOS 14 update that Apple uses internally. We've seen SwitchBoard on prototype devices before, as Apple uses it to test new features. Zompetti's prototype...
find my app safari post

Safari Allows Users to Enable Hidden 'Items' Tab in 'Find My' App Ahead of AirTags Launch

Wednesday January 13, 2021 5:45 am PST by
As seen in screenshots obtained by MacRumors in 2019, Apple's long-rumored AirTags items trackers are expected to be managed through the Find My app on iPhone, iPad, and Mac. Now, any user can get an early look at this tab. MacRumors reader David Chu today alerted us that the hidden "Items" tab in the Find My app can be enabled on an iPhone or iPad by typing in the link findmy://items in...
iphone x camera close

iOS 14.4 Will Introduce Warning on iPhones With Non-Genuine Cameras

Thursday January 14, 2021 8:07 am PST by
In the second beta of iOS 14.4 seeded to developers and public testers this week, MacRumors contributor Steve Moser has discovered code indicating that Apple will be introducing a new warning on iPhones that have had their camera repaired or replaced with aftermarket components rather than genuine Apple components. "Unable to verify this iPhone has a genuine Apple camera," the message will...
mac anti reflective coating issue

Apple's Anti-Reflective Coating Repair Program Still in Effect for Some MacBooks With New Mail-In Policy

Tuesday January 12, 2021 10:07 am PST by
In an internal memo obtained by MacRumors, Apple recently informed its network of Apple Authorized Service Providers that mail-in repair is now required for Mac notebooks with anti-reflective coating issues in the United States. The new policy went into effect January 4, 2021 and means that customers who take an eligible 12-inch MacBook or MacBook Pro exhibiting this issue to an Apple...
pioneer carplay wc5700nex

The Best Apple-Related Accessories at CES 2021

Wednesday January 13, 2021 1:16 pm PST by
CES 2021 is taking place digitally this year, and it hasn't been as exciting as in past years because many vendors have opted out. That said, some companies are still showing off some interesting Apple-related accessories that are coming out this year and that will be of interest to Mac, iPad, and iPhone users. Subscribe to the MacRumors YouTube channel for more videos. Pioneer Wireless...
Hue module dimmer switch

Philips Hue Announces New Wall Switch Module, Dimmer Switch, and Outdoor Light Bar

Thursday January 14, 2021 3:11 am PST by
Philips Hue has announced a new wireless dimmer switch module that lets Hue bridge owners directly control the smart lighting from their standard wall switches. The new Philips Hue wall switch module is the ideal addition to any Philips Hue set up. Installed behind existing light switches, it allows users to turn their existing switch into a smart switch and ensures their smart lighting is...
whatsapp wallpapers 1

WhatsApp Affirms User Privacy Following Backlash Over Data Sharing With Facebook

Tuesday January 12, 2021 6:39 am PST by
Following backlash after changing its terms and privacy policy to consolidate a significant amount of data sharing with Facebook, WhatsApp is now assuring users about the privacy measures built into its app. Last week, WhatsApp began informing users of updates to the app's terms of service and privacy policy. The updated agreements, which users must consent to in order to continue using...
apple racial equity justice initiative propel center render 01132021

Apple Launches New Nationwide Racial Equity and Justice Initiative Projects

Wednesday January 13, 2021 4:08 am PST by
Apple today announced a set of new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of color. Rendering of the Propel Center The projects include the Propel Center, a global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), an Apple ...