Apple Announces Winner of 10 Billion Song Contest [Updated] - MacRumors
Skip to Content

Apple Announces Winner of 10 Billion Song Contest [Updated]

091927 essential johnny cash

Apple today announced that its iTunes Store has reached the significant milestone of 10 billion songs downloaded, as we noted yesterday. The company also revealed that the winner of its "Countdown to 10 Billion Songs" contest is Louie Sulcer of Woodstock, Georgia, who purchased "Guess Things Happen That Way" by Johnny Cash to push Apple to the milestone. Sulcer will receive a $10,000 iTunes gift card.

"We're grateful to all of our customers for helping us reach this amazing milestone," said Eddy Cue, Apple's vice president of Internet Services. "We're proud that iTunes has become the number one music retailer in the world, and selling 10 billion songs is truly staggering."

Apple notes in the press release that the iTunes Store currently offers a catalog of over 12 million songs, over 55,000 TV episodes and over 8,500 movies including over 2,500 in high definition.

Update: Rolling Stone reports that Apple CEO Steve Jobs personally called Sulcer to inform him that he had won the contest.

When Steve Jobs personally called Woodstock, Georgia native Louie Sulcer to tell him he'd won Apple's iTunes Store 10 Billion Song Sold contest, Sulcer first thought was that he was being pranked. "He called me and said, 'This is Steve Jobs from Apple.' I said, 'Yeah right,' " Sulcer tells Rolling Stone. "I have a son that loves to play tricks and he does that every now and then -- calls me and imitates somebody." After three or four times of asking "Come on now, who is this," Sulcer realized that his caller ID read simply "Apple," and only then did he believe that he was the winner of the contest and a $10,000 iTunes card.

Related Forum: Mac Apps

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Apple AppleCare One Feature

'AppleCare One' is Now Even More Valuable

Saturday July 18, 2026 6:25 am PDT by
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable. Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...
Apple Up Arrow Fearture

Apple's Latest Price Increases Go Beyond Macs and iPads

Sunday July 19, 2026 8:50 am PDT by
After raising prices on all Macs and iPads worldwide last month, Apple increased prices on more products and services on Friday. Apple has raised prices on Apple Music and Apple One plans around the world, iCloud+ plans in eight countries, and on iPhone models in Japan.Apple Music Now Costs $11.99 as Apple Increases Subscription Prices Apple Raises iCloud+ Prices in 8 Countries Apple...