AT&T Pre-Announces 'Best-Ever' iPhone Sales in 4Q 2012

attlogo375wideAhead of its official earnings release for the fourth quarter of 2012 later this month, AT&T today announced that it sold over 10 million smartphones during the quarter, including "best-ever" sales of both iPhone and Android devices.

“We had another incredible quarter of smartphone sales as the mobile Internet continues to drive strong growth in wireless,” said Ralph de la Vega, president and chief executive officer for AT&T Mobility. “These are the industry’s most valuable postpaid subscribers with average revenues twice that of non-smartphone subscribers. During the quarter, we averaged more than 110,000 smartphone sales a day as customers flocked to our leading portfolio of the latest Android, Apple and Windows devices.

AT&T's previous best quarter came in the fourth quarter of 2011, when the carrier activated a total of 9.4 million smartphones with 7.6 million of them being iPhones.

Apple is expected to report a strong holiday quarter when it releases its earnings on January 23, buoyed by a full quarter's worth of iPhone 5 sales and fresh updates across much of the rest of its product lineup.

Related Forum: iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

ozziegn Avatar
170 months ago
9.4 million smartphones with 7.6 million of them being iPhones?

gee, I guess the proof's in the pudding. iPhones still outsell Android garbage by far. (at least with AT&T)
Score: 7 Votes (Like | Disagree)
samcraig Avatar
170 months ago
9.4 million smartphones with 7.6 million of them being iPhones?

gee, I guess the proof's in the pudding. iPhones still outsell Android garbage by far. (at least with AT&T)

It means that iPhones outsell Android and Windows phones.

There are several Android phones which are not remotely "garbage"

----------

BTW - the article headline is misleading

We don't know if ATT's iPhone sales for this quarter were best ever for the iPhone - we just know that ATT's smartphone sales were best ever
Score: 4 Votes (Like | Disagree)
kdarling Avatar
170 months ago
Carriers will always find a way for something to be "record sales", whether it's over a weekend, quarter, hour, whatever :)

The main thing to keep in mind, is that while they give total smartphone sales, AT&T never reports the number of iPhone sales... they only report the number of iPhone activations, which results in a more impressive figure.

Activations include hand-me-down and resold iPhones. They also include all the new iPhones, of course, no matter which model (5, 4S, 4) they are.

Often AT&T will add something like "the majority of activations were the new model XX", which could mean anything from 34%-99% of the three models being sold.

--

As for old phones, historically, if the incoming iPhone is a rehash model, the percentage of old device activations is only around 11%, as people don't upgrade as much for incremental changes.

OTOH, if the new iPhone is a very desirable style change or software addition (like Siri), people are quicker to get rid of their old phones, and the fallout used activations can be over 20% of the total on AT&T.

-- For example, when the 4S came out, AllThingsD and CIRP Research found:


* 79% of iphone sales on AT&T were upgrades.
* 49% of those upgrade buyers sold/gave their old phone to someone else.
* 87% of those old phones were likely activated by the new owner.
* ========
* 33% total (87% of 49% of 79%) of sales result in a used activation

So for every three new iPhone 4S sold+activated on ATT, one used iPhone was also activated... or 25% of the total eventual activations. That's an impressive used market, but it also meant some of the headlines about 4S "sales" were way off if they just relied on activation count.
Score: 3 Votes (Like | Disagree)
samcraig Avatar
170 months ago
Seeing that the iPhone just recently surpassed over 50% marketshare in the U.S. for the first time ever and Android continued its slide to 40%, I would find it hard to believe this wouldn't be reflected in AT&T's sales since they sell more iPhones than any other U.S. carrier.

I wouldn't argue that point. That being said - the title of this article and any reference to the fact ATT has stated as such at this point is not accurate.
Score: 3 Votes (Like | Disagree)
samcraig Avatar
170 months ago
Since when is looking for factual information being a Debbie Downer? If no one cares - why associate my desire for the actual fact with being "depressing"

Assumptions can be made in any direction - they are assumptions.

FYI - the past doesn't equal the present and future. Just because historically it's been 80 percent doesn't mean that's a given....

Okay, Debbie Downer, choose to assume the downside. No one really cares if they did or didn't, but why wouldn't anyone just assume they did?

I'm not picking random numbers. The iPhone has always pretty much been 80% of AT&T's smartphone sales. Let's also look at recent reports of Apple pushing past 50% US marketshare and knocking Android down to just over 40%.

You're absolutely right, we won't ACTUALLY know until AT&T releases ACTUAL numbers, but in the meantime, why would you assume otherwise?


Honestly, Samsung NEVER releases ACTUAL numbers and yet no one has a problem believing what all the analysts say with regards to their #1 marketshare.
Score: 3 Votes (Like | Disagree)
Macboy Pro Avatar
170 months ago
Since AT$T is making money hand over fist with the iPhone, why don't they do something for a change and treat their customers right like giving them the truly unlimited data they are paying for.

----------




AAPL was up in the pre-market and opened on session highs yet the gains were cut in half as of now, just a little under 45 minutes since the market opened.


Sorry but do they CAP your data? or do they throttle you over a certain amount so that you get what you are paying for with your 2007 unlimited data plan. You are paying for 3G speeds, not LTE. I suggest AT&T let you have 3G unlimited, at the 1mb or less you would have gotten in 2007.

I get 35-40mb/s regularly on AT&T LTE network in Tampa. Should I be allowed unlimited data on the cellular network at that speed. If they did, it would crush the network.

I am flipping sick of clueless people who moan and complain when they can't get stuff for free.

AT&T is clearly investing in faster LTE networks which is not free...
Score: 3 Votes (Like | Disagree)