Google/Motorola Developing Flagship Phone to Compete with Apple and Samsung

google android logosGoogle, via its newly acquired Motorola Mobility unit, is developing a "stand apart" phone to compete with the iPhone, reports the Wall Street Journal. The phone, which the company aims to release next year, is designed to compete more strongly with the iPhone, and Samsung's Galaxy line, than Motorola's current lineup.

This new "X Phone" project is being led by former Google product manager Lior Ron. Possible features seemed to be ambitious with exploration of bendable screens, ceramics, image and gesture-recognition software.

The company is running into development issues, however. Google is having problems with supply-chain management, a speciality of Apple CEO Tim Cook.

But while Google is known for swift execution on the Web, its new hardware unit has run into obstacles associated with manufacturing and supply-chain management that have caused the company to rethink some initial plans for the X phone, these people added. Meanwhile, Google must manage complex relationships with smartphone makers that use its Android mobile-device software—particularly with Samsung Electronics Co., a Motorola rival that has become the No. 1 smartphone maker with Google's help.

Google does have ample amounts of cash to invest in the phone project, which the WSJ says the company will follow up with a tablet based on the same platform.

Google's acquisition of Motorola was controversial as it puts Google in direct competition with their Android licensees. Apple and Samsung, however, have captured the lion's share of smartphone profits, and Google is reportedly concerned that Samsung could "fork" Android and preventing Google's applications from being installed by default. This could have a large impact on Google's mobile reach if it doesn't develop its own handset.

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

markfc Avatar
172 months ago
Anyone else getting bored of a world that resolves around smartphones?
Score: 52 Votes (Like | Disagree)
172 months ago
This ****'s about to get interesting.

Given Android is very much on a stable, non-fragmented heading now (the latest Android builds have come on leaps and bounds), this could actually be a heck of a lot more successful than the previous attempts.

Apple needs to up their game - Android is now the better OS, undeniably with the likes of the S3 and Note.

It's only a recent change however, but certainly a worrying one for Apple.
Score: 28 Votes (Like | Disagree)
172 months ago
Android fragmentation keeps heading in the worse direction. Companies WILL fork Android, its only a question of time.

Forks can go either direction, for the good or for the bad. I have been on both sides of it, I have had my projects forked and I have forked other projects.

In the end, you always get a different product that is rarely compatible with each other.

Actually I think Android is moving in the opposite direction with a lot less fragmentation. And fragmentation barely (if ever) affects most customers. The big/most popular apps will always make themselves compatible (being more of an issue for developers) and many "regular joes" don't even care about which version of the OS they are running as long as their phone works the way they want to.

Hey, and while you're at it, how about an OS that works and isn't a POS? That'd be great. Since I've owned my iPhone I have not had the urge to throw it against a wall once, I have not had to apologize to people for losing a call or poor quality or reception, I have not had to restart it or wait for an app to load. So while you're making all those great things to compete with it, try making an OS that works as well as iOS. Yea, good luck with that.

Bias much? Have you used Jelly Bean? It's hardly a POS. I own both and iPhone and Android phone - they are BOTH great devices with a lot of postives and few negatives. Both phones have had to be rebooted, dropped calls, etc. No phone is immune.

But feel free to keep hating. From the tone of your rant - I can just imagine how much "quality" time you've spend using anything other than iOS.
Score: 25 Votes (Like | Disagree)
172 months ago
Hey, and while you're at it, how about an OS that works and isn't a POS? That'd be great. Since I've owned my iPhone I have not had the urge to throw it against a wall once, I have not had to apologize to people for losing a call or poor quality or reception, I have not had to restart it or wait for an app to load. So while you're making all those great things to compete with it, try making an OS that works as well as iOS. Yea, good luck with that.

Clearly you've not used Android 4.

Whilst Android 1, 2 and 3 (to a lesser degree) had a lot of issues (which were mostly down to UI inconsistencies and incompatibilities caused by crap hardware), 4 is a heck of a lot better. The S3 is a very, VERY popular phone, and actually performs a fair bit better than the iPhone 5.
Score: 17 Votes (Like | Disagree)
baryon Avatar
172 months ago
Didn't Google already do this? I was called Nexus, and it was a huge failure!
Score: 15 Votes (Like | Disagree)
172 months ago
To compete with the iPhone...and every other smartphone. I'm pretty sure it's not "just" the iPhone. IE - they are competing against the Galaxy line from Samsung as well..


http://www.engadget.com/2012/12/21/motorola-x-phone-x-tablet-rumor-android-smartphone/

ETA: The wording of the article is accurate. But it's also flamebait for this thread. Like I said above - they are creating a phone to compete in the marketplace.
Score: 15 Votes (Like | Disagree)